Tali Sharot

Tali Sharot is a cognitive neuroscientist and author specializing in the study of human decision-making, emotion, and memory.

She is a professor of cognitive neuroscience at University College London, where she directs the Affective Brain Lab.

Sharot's research focuses on how our brains process information and form beliefs, particularly in relation to optimism and its effects on behavior.

Her work has been widely published in scientific journals and featured in popular media.

In addition to "The Optimism Bias," Sharot has written other books on cognitive science and decision-making.

She is known for her ability to communicate complex scientific concepts to a general audience.