Thomas Lockwood
Thomas Lockwood is the President of the Design Management Institute and editor of Design Thinking: Integrating Innovation, Customer Experience, and Brand Value.
He is an expert in design thinking, which he describes as a human-centered innovation process emphasizing observation, collaboration, fast learning, visualization, rapid prototyping, and business analysis.
Lockwood believes design thinking can influence innovation and business strategy, and even address major societal issues.
His work focuses on applying design principles to problem-solving and creating meaningful customer experiences.
Lockwood advocates for the integration of design thinking into corporate culture to drive agility and innovation.
