WSI is the author of "Digital Minds," a book focused on digital marketing strategies.
While limited information is provided about the author in the given content, WSI appears to be a collective or company rather than an individual author.
The book covers various aspects of digital marketing, including paid advertising, SEO, social media marketing, video marketing, email marketing, responsive web design, mobile marketing, and analytics.
WSI's approach emphasizes the importance of content creation, viewing businesses as independent publishers in the digital age.
The author stresses the need for businesses to focus on solving customer problems through their content and to measure the effectiveness of their digital marketing efforts.
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