William Strauss
William Strauss and Neil Howe are American authors and historians known for their work on generational theory.
They co-authored several books, including "Generations" and "The Fourth Turning," which popularized their theory of recurring generational archetypes and historical cycles.
Strauss, who passed away in 2007, was also a founder of the Capitol Steps comedy troupe.
Howe continues to write and speak about generational trends and their impact on society.
Their work has been influential in fields such as marketing, politics, and social science, though it has also faced criticism for its broad generalizations and lack of empirical evidence.
