Yu-kai Chou
Yu-kai Chou is an author, international keynote speaker, and gamification expert.
He created the Octalysis Framework and wrote "Actionable Gamification: Beyond Points, Badges, and Leaderboards." Chou is the President of The Octalysis Group and founder of Octalysis Prime.
He regularly speaks on gamification and motivation at organizations like Google, Tesla, Stanford University, and LEGO. Despite lacking formal academic credentials in psychology, Chou has gained recognition for his practical approach to gamification.
His work combines game design, behavioral economics, and motivational psychology to create engaging experiences in various industries.
