101 Design Methods

1. Innovation is a disciplined process, not magic

Innovation is a discipline. It is not magic. It is something organizations can choose to practice, improve, and excel at.

Structured approach. Innovation can be managed and improved like any other organizational function. It requires a systematic process, repeatable methods, and disciplined execution. Organizations should develop clear frameworks, tools and metrics to guide innovation efforts.

Demystifying creativity. While creativity is important, successful innovation relies more on rigorous analysis, strategic thinking and diligent implementation. Ideas alone are not enough - they must be validated, refined and realized through a structured approach.

Continuous practice. Innovation capabilities are built over time through consistent application and learning. Organizations should create formal innovation programs, dedicate resources, and make it an ongoing priority to develop innovation as a core competency.

2. Build innovations around experiences, not just products

Experience can be defined as "the act of living through events."

Holistic view. Innovations should address the entire customer journey and experience, not just isolated touchpoints. Consider all interactions before, during and after product/service use.

Human-centered design. Start with deep understanding of user needs, motivations and pain points. Design solutions that create meaningful, seamless experiences.

Expanded scope. Look beyond core product features to innovate across the full spectrum of user interactions:

• Discovery and awareness
• Purchase and onboarding
• Usage and engagement
• Support and maintenance
• Upgrade and renewal

3. Think of innovations as systems, not isolated offerings

Innovations based on integrated innovation of multiple parts of a system are likely to have greater value, and tend to confer massive competitive advantage for the company creating them.

Interconnected elements. Innovations rarely exist in isolation. Consider how new offerings fit into and impact larger ecosystems of products, services, stakeholders and environments.

Synergistic design. Create integrated systems of innovations that reinforce and amplify each other's value. Look for opportunities to innovate across multiple touchpoints.

Ecosystem thinking. Map out all the players and relationships in the broader system. Identify opportunities to create value for multiple stakeholders simultaneously.

4. Cultivate an innovation culture across the organization

Successful innovation can and should be planned and managed like any other organizational function.

Organizational mindset. Foster a culture where innovation is everyone's responsibility, not just R&D. Encourage creativity, experimentation and calculated risk-taking at all levels.

Leadership commitment. Innovation must be championed from the top. Leaders should articulate a clear innovation vision, allocate resources, and reward innovative efforts.

Collaborative approach. Break down silos and create cross-functional innovation teams. Leverage diverse perspectives and expertise from across the organization.

5. Use a structured innovation process with distinct modes

The design innovation process moves back and forth through modes of activity, oscillating between poles of Real versus Abstract and Understanding versus Making.

Seven modes. The structured innovation process consists of distinct modes:

1. Sense Intent
2. Know Context
3. Know People
4. Frame Insights
5. Explore Concepts
6. Frame Solutions
7. Realize Offerings

Iterative nature. The process is nonlinear and iterative. Teams may cycle through modes multiple times, with insights from later stages informing earlier ones.

Balancing perspectives. The process oscillates between abstract thinking and real-world understanding, as well as between analysis and synthesis. This balance drives holistic innovation.

6. Frame insights to drive concept exploration

Just as looking to the past helps understand the present, learning about the latest offers glimpses of possible future.

Synthesizing research. Distill key learnings from contextual and user research into clear, actionable insights. Look for meaningful patterns and "aha moments."

Creating frameworks. Develop visual models and frameworks to structure insights and guide ideation. Examples include:

• User journey maps
• Ecosystem diagrams
• Design principles

Reframing problems. Use insights to reframe the innovation challenge in new ways. Question assumptions and look at the problem from fresh perspectives.

7. Explore concepts broadly before narrowing solutions

The mindset for Explore Concepts is to be creative and open to new, perhaps radical ideas and ways of thinking; but at the same time, keeping sight of human-centered and context-driven principles for success that were identified in earlier modes.

Divergent thinking. Generate a wide range of concepts without judgment. Use techniques like brainstorming, analogical thinking, and "what if" scenarios to spark creativity.

Concept evaluation. Systematically evaluate concepts against user needs, business goals and technical feasibility. Use methods like concept scoring matrices.

Concept synthesis. Combine and build on promising concepts to create integrated solution systems. Look for synergies between different ideas.

8. Prototype and test solutions iteratively

Turning our concepts and solutions into reality requires iterations of prototyping and evaluating until the value an offering brings to the real world can be demonstrated.

Building to learn. Create rapid, low-fidelity prototypes to test core assumptions and gather user feedback early. Iterate based on learnings.

Increasing fidelity. Progressively refine prototypes, adding more detail and functionality with each iteration. Move from paper sketches to digital mockups to working prototypes.

Real-world testing. Test prototypes in realistic contexts with actual users. Observe behavior, gather feedback, and identify areas for improvement.

9. Plan strategically for implementation and scaling

Communicating Vision mindset is really about leadership. It is about giving consideration to how everyone involved in implementation can embrace the ideas as his or her own.

Strategic roadmap. Develop a clear roadmap for implementing innovations over time. Consider short-term quick wins and long-term transformative changes.

Resource planning. Identify the people, skills, technologies and partnerships needed to realize innovations. Build or acquire necessary capabilities.

Change management. Plan for organizational and cultural changes required to support new innovations. Communicate vision and build buy-in across stakeholders.

Scaling strategy. Consider how successful pilots can be scaled across the organization or to new markets. Plan for operational and infrastructure needs.

读累了记得休息一会哦~

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Last updated: November 6, 2024