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Ask More

Ask More

The Power of Questions to Open Doors, Uncover Solutions, and Spark Change
by Frank Sesno 2017 272 pages
3.65
500+ ratings
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Key Takeaways

1. Diagnostic Questions: Pinpointing the Problem

Diagnostic questioning is the ground floor of inquiry. It is the foundation on which other questions are built. It pinpoints a problem and provides a roadmap for a response.

Identifying the root cause. Diagnostic questions are essential for pinpointing problems, whether in healthcare, business, or personal life. They involve a systematic approach to uncover the root cause of an issue, moving beyond surface-level symptoms. This type of questioning requires keen observation, active listening, and a willingness to embrace bad news.

Examples in action. A nurse practitioner uses diagnostic questions to uncover a patient's dangerous insulin-sharing practice, while a corporate turnaround artist uses them to identify the core threats to a failing business. A roofer uses them to trace a leak back to its source, even if it's far from the visible puddle.

Key skills. Effective diagnostic questioning involves connecting symptoms to specifics, asking for the bad news directly, studying history for patterns, and challenging expert opinions to ensure a thorough understanding of the problem. It's the foundation upon which effective solutions are built.

2. Strategic Questions: Charting the Course

Strategy, by definition, is about making complex decisions under uncertainty, with substantive, long-term consequences.

Defining long-term goals. Strategic questions are crucial for making informed decisions with far-reaching implications. They help clarify objectives, assess risks, and challenge assumptions, ensuring that actions align with long-term goals. This type of questioning requires a broad perspective, a willingness to challenge conventional wisdom, and a clear understanding of potential consequences.

Colin Powell's approach. General Colin Powell's "eight yeses" framework provides a structured approach to strategic questioning, considering factors such as national security interests, public support, international backing, risk analysis, and exit strategies. This framework emphasizes the importance of thorough planning and a clear understanding of the potential ramifications of any action.

Personal and professional application. Strategic questions can be applied to various aspects of life, from evaluating a startup venture to considering a cross-country move. By asking questions about values, resources, and potential outcomes, individuals can make more informed and purposeful choices.

3. Empathy Questions: Connecting on a Human Level

Empathetic questions can bring you closer to people you know or have just met. These questions help you become a better friend, colleague, partner, or family member.

Understanding others' perspectives. Empathy questions are designed to foster understanding and connection by exploring the thoughts, feelings, and experiences of others. They require active listening, perspective-taking, and a genuine interest in the well-being of others. This type of questioning can improve relationships, enhance communication, and promote a more compassionate world.

Techniques for empathetic inquiry. Helen Riess, a Harvard professor, emphasizes the importance of maintaining eye contact, tuning into nonverbal cues, and responding reassuringly to emotional expressions. Terry Gross, an NPR interviewer, focuses on knowing her guests deeply, asking about their childhoods, and imagining what it's like to be them.

Benefits of empathy. Empathetic relationships have been linked to better health outcomes, lower stress levels, and increased trust. By asking questions that demonstrate genuine care and concern, individuals can create stronger connections and foster a more supportive environment.

4. Bridging Questions: Reaching the Unreachable

You want answers, background, and insight, so you want to encourage discussion. Guide and affirm. Offer rewards. Look for small ways to move across the bridge. The main thing is to get your subject talking.

Building trust with reluctant individuals. Bridging questions are designed to coax information from people who are wary, distrustful, or hostile. They require patience, empathy, and a strategic approach to lower defenses and establish a connection. This type of questioning is particularly useful in situations where information is critical but difficult to obtain.

Techniques for building bridges. Barry Spodak, an expert in threat assessment, uses techniques such as creating "cognitive ease" by asking about familiar topics, offering "micro-affirmations" to signal interest, and using "questions without question marks" to encourage conversation. He also emphasizes the importance of "reflective listening" to understand the subject's perspective.

Application in everyday life. Bridging questions can be used in various settings, from resolving conflicts with teenagers to understanding the concerns of disgruntled employees. By creating a safe and supportive environment, individuals can encourage reluctant speakers to open up and share valuable information.

5. Confrontational Questions: Demanding Accountability

Accountability questions are asked in public or in private, in the glare of the lights or in the shadows of the most intimate relationships. They are necessary, but they can be risky business.

Holding power accountable. Confrontational questions are essential for demanding accountability and exposing wrongdoing. They require courage, conviction, and a thorough understanding of the facts. This type of questioning can be uncomfortable, but it is crucial for maintaining transparency and upholding ethical standards.

Strategies for effective confrontation. Anderson Cooper emphasizes the importance of focusing on a few key points, refusing to back down, and being armed with irrefutable facts. Jorge Ramos believes in standing up to power, even if it means risking future access. Both stress the importance of persistence and a willingness to challenge authority.

Potential pitfalls. Confrontational questioning can be risky, potentially damaging relationships and reputations. It is essential to be prepared for defensive or evasive responses and to maintain a clear objective throughout the exchange.

6. Creativity Questions: Imagining the Impossible

Creativity questions invite us to pull out the paintbrush, throw away the coloring book and think differently. They prompt our imaginations.

Unlocking innovative thinking. Creativity questions are designed to spark imagination, challenge assumptions, and generate new ideas. They encourage individuals to think outside the box, explore possibilities, and embrace unconventional solutions. This type of questioning is essential for driving innovation and fostering a culture of creativity.

Techniques for sparking creativity. Ed Bernero, a Hollywood showrunner, uses questions to transport people to a place where they cannot fail, encouraging them to imagine the impossible. Gavin Newsom, the lieutenant governor of California, challenges himself and his staff to ask, "What would you do if you knew you could not fail?"

Application in various fields. Creativity questions can be used in various settings, from brainstorming sessions to personal goal-setting. By asking questions that challenge limitations and encourage exploration, individuals can unlock their creative potential and generate groundbreaking ideas.

7. Mission Questions: Inspiring Collective Action

Mission questions ask more of everybody. They help you draw people into a genuine conversation about shared goals and what everyone can bring to the task.

Creating a shared sense of purpose. Mission questions are designed to inspire collective action and unite individuals around a common goal. They require active listening, empathy, and a clear articulation of values. This type of questioning is essential for building strong teams, mobilizing communities, and driving social change.

Key elements of mission-driven inquiry. Rick Leach, who leads the World Food Program USA, emphasizes the importance of defining the problem, identifying strategies, setting goals, and assigning roles. Karen Osborne, a fundraising consultant, focuses on connecting passion to mission and engaging donors in meaningful ways.

Application in various contexts. Mission questions can be used in various settings, from raising money for a cause to organizing a neighborhood activity. By asking questions that connect people to purpose and inspire them to contribute, individuals can create a powerful force for positive change.

8. Scientific Questions: Unveiling the Unknown

Scientific questioning drives a process that revolves around data, experimentation, and observable fact.

Seeking truth through methodical inquiry. Scientific questions are designed to explore the mysteries of the natural world through observation, experimentation, and data analysis. They require a willingness to challenge assumptions, embrace uncertainty, and follow evidence wherever it leads. This type of questioning is essential for advancing knowledge and solving complex problems.

The scientific method in action. Anthony Fauci, a leading scientist, emphasizes the importance of starting with facts, formulating a hypothesis, testing that hypothesis through experimentation, and sharing findings with peers. This methodical approach ensures that conclusions are based on evidence rather than opinion.

Application in everyday life. Scientific questioning can be applied to various aspects of life, from troubleshooting a technical problem to evaluating a health treatment. By adopting a systematic approach to inquiry, individuals can make more informed decisions and avoid common pitfalls.

9. Interview Questions: Assessing Potential

The questions that get asked and answered here have real and immediate consequence.

Evaluating candidates for success. Interview questions are designed to assess a candidate's skills, experience, personality, and fit within an organization. They require careful planning, active listening, and a strategic approach to uncover the candidate's true potential. This type of questioning is essential for making informed hiring decisions and building a strong team.

Key types of interview questions. Shelly Storbeck, an executive search consultant, emphasizes the importance of asking about past experiences, future aspirations, and potential challenges. Jean Case, a business leader, focuses on assessing a candidate's creativity, risk tolerance, and ability to think on their feet.

The candidate's perspective. Candidates should prepare thoughtful questions to ask the interviewer, demonstrating their interest, knowledge, and engagement. These questions can also provide valuable insights into the organization's culture, values, and goals.

10. Entertaining Questions: Sparking Engaging Conversations

Entertaining questions allow you to engage your audience and keep the conversation interesting and lively so everyone plays.

Creating memorable experiences. Entertaining questions are designed to spark engaging conversations, foster connections, and create a positive atmosphere. They require creativity, humor, and a keen understanding of the audience. This type of questioning is essential for building relationships, networking effectively, and making social gatherings more enjoyable.

Techniques for engaging an audience. Chris Schroeder, a master of dinner party conversation, uses questions to draw people in, spark debate, and connect personal experiences to broader themes. He emphasizes the importance of setting the stage, choosing topics carefully, and listening actively to guide the conversation.

Application in various settings. Entertaining questions can be used in various settings, from dinner parties to business meetings. By asking questions that are thought-provoking, humorous, and relevant, individuals can create a more engaging and memorable experience for everyone involved.

11. Legacy Questions: Reflecting on a Life Well-Lived

Legacy questions ask what we’ve accomplished or changed and inquire about the lives we’ve touched.

Finding meaning and purpose. Legacy questions are designed to prompt reflection on a life well-lived, exploring themes of meaning, purpose, and impact. They require honesty, vulnerability, and a willingness to confront both successes and failures. This type of questioning can provide comfort, closure, and a sense of lasting significance.

Approaching legacy with intention. End-of-life experts emphasize the importance of creating a "meaning narrative" by exploring significant relationships, accomplishments, and lessons learned. They encourage individuals to share their stories, express gratitude, and seek reconciliation.

Application throughout life. Legacy questions are not just for the end of life. By asking these questions throughout our lives, we can gain perspective, clarify our values, and make more purposeful choices.

Last updated:

Review Summary

3.65 out of 5
Average of 500+ ratings from Goodreads and Amazon.

Readers found Ask More to be a useful guide on the power of questions, praising its categorization of question types and practical examples. Many appreciated the author's journalistic experience and engaging anecdotes. However, some felt the book lacked depth or focused too much on high-profile interviews. Critics noted a leftist bias and self-aggrandizing tone. Overall, reviewers found value in the book's insights on effective questioning techniques, though opinions varied on its overall impact and relevance to everyday situations.

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About the Author

Frank Sesno is a veteran journalist and media personality with extensive experience in television news. He spent years as a CNN anchor, White House correspondent, and Washington bureau chief, interviewing world leaders and covering major events. Sesno now serves as the director of the School of Media and Public Affairs at The George Washington University, where he continues to shape the next generation of media professionals. He is also the creator of Planet Forward, an innovative platform focused on finding solutions to global challenges. Sesno's background in journalism and education informs his approach to asking insightful questions and fostering meaningful dialogue.

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