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Don't Count on It!

Don't Count on It!

Reflections on Investment Illusions, Capitalism, "Mutual" Funds, Indexing, Entrepreneurship, Idealism, and Heroes
by John C. Bogle 2010 640 pages
3.75
100+ ratings
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Key Takeaways

1. Investment Returns Are Not Guaranteed: Costs and Taxes Dramatically Reduce Potential Gains

"Net returns to investors = Gross returns on the assets - Costs of operating the financial system"

Hidden Investment Erosion. Investors typically fail to understand how costs and taxes decimate potential investment returns. While the stock market might generate a 10% return, investors often receive dramatically less due to multiple layers of expenses and tax implications.

Compounding Cost Impact:

  • Intermediation costs can consume up to 40-60% of potential returns
  • Expense ratios typically range from 1-2% annually
  • Transaction costs further reduce net returns
  • Taxes create an additional significant drag on performance

Long-Term Consequences. Over decades, these seemingly small percentage reductions can mean the difference between substantial wealth accumulation and financial struggle. An initial $1,000 investment could grow to $212,000 nominally but shrink to just $4,300 after real-world costs and taxes.

2. The Mutual Fund Industry Has Transformed from Stewardship to Salesmanship

"The mutual fund industry has moved from stewardship to salesmanship."

Marketing Over Management. The mutual fund industry has dramatically shifted from a focus on sound investment management to aggressive marketing of financial "products". This transformation has prioritized asset gathering over investor returns.

Key Industry Changes:

  • Proliferation of specialized, short-lived funds
  • Dramatic increase in fund creation and closure rates
  • Shift from long-term investment perspective to short-term speculation
  • Exponential growth in marketing expenditures

Investor Consequences. This transformation has led to increased complexity, higher costs, and reduced investor returns. Funds are now created and marketed based on recent performance rather than long-term investment principles.

3. Financial Intermediation Extracts Massive Value from Investors

"The investor feeds at the bottom of the costly food chain of investing."

Intermediation Costs. The financial system has become increasingly complex, with multiple layers of intermediaries extracting value before investors receive returns. These costs have grown exponentially, far outpacing the growth of invested assets.

Financial Sector Extraction:

  • Estimated $528 billion in intermediation costs in 2007
  • Financial sector profits rose from 8% to 27% of S&P 500 earnings
  • Managers often receive significantly more compensation than investors

Systemic Problem. The current financial system is structured to benefit intermediaries rather than investors, creating a fundamental misalignment of interests.

4. Speculation Trumps Long-Term Investment Strategy

"In the short run, the stock market is a voting machine; in the long run it is a weighing machine."

Market Psychology. Financial markets are driven more by emotions and short-term expectations than by fundamental economic values. Investors and managers increasingly focus on momentary stock prices rather than underlying business performance.

Speculation Characteristics:

  • Extremely high trading volumes
  • Short holding periods
  • Focus on price movement over intrinsic value
  • Emotional decision-making

Long-Term Consequences. This speculative approach undermines genuine wealth creation and distorts corporate decision-making, prioritizing stock price manipulation over sustainable business development.

5. Corporate Governance Has Failed Shareholders

"Corporate officers and directors who award to themselves huge bonuses from corporate funds without the assent or even the knowledge of their stockholders."

Governance Breakdown. Corporate leadership has systematically prioritized management interests over shareholder value, creating a fundamental disconnect in ownership structures.

Governance Failures:

  • Excessive executive compensation
  • Lack of meaningful board oversight
  • Conflicts of interest
  • Prioritization of short-term metrics

Systemic Challenges. The transition from an ownership society to an agency society has created significant governance challenges, with managers acting independently of shareholder interests.

6. The Fiduciary Principle Has Been Systematically Undermined

"No man can serve two masters."

Erosion of Trust. The fundamental fiduciary responsibility to act in clients' best interests has been increasingly compromised by financial institutions' pursuit of profit.

Fiduciary Violations:

  • Conflicts of interest
  • Prioritizing institutional profits
  • Lack of transparency
  • Misalignment of incentives

Ethical Implications. The financial industry has moved from a profession focused on client service to a business focused on extracting maximum value from clients.

7. Index Funds Offer a Superior Investment Approach

"Indexing is the ultimate reality of investing, guaranteed to capture for investors their fair share of whatever returns the stock market is generous enough to bestow."

Passive Investment Advantage. Index funds provide a low-cost, diversified approach to investing that consistently outperforms actively managed funds.

Index Fund Benefits:

  • Lower costs
  • Broad market exposure
  • Consistent performance
  • Reduced complexity

Investment Strategy. By eliminating the need for active management, index funds remove emotional decision-making and reduce unnecessary trading costs.

8. Entrepreneurship Requires Ethical Vision and Service

"Our greatest rewards come when we help to build a better world."

Purpose-Driven Innovation. Successful entrepreneurship is not solely about financial gain but about creating meaningful value for society.

Entrepreneurial Principles:

  • Focus on solving real problems
  • Prioritize long-term impact
  • Maintain ethical standards
  • Serve broader societal needs

Transformative Potential. True entrepreneurship goes beyond profit-making to create systemic improvements and address fundamental societal challenges.

9. Market Performance Is Driven by Economics and Emotions

"In the short run, speculative return drives the market. In the long run, investment return is all that matters."

Market Dynamics. Stock market returns are composed of both fundamental economic factors and emotional investor reactions.

Return Components:

  • Investment return (dividends, earnings growth)
  • Speculative return (price-to-earnings changes)
  • Emotional market sentiment

Long-Term Perspective. Successful investing requires understanding the interplay between economic fundamentals and market psychology.

10. The Financial Sector Has Become Parasitic to the Real Economy

"We're moving toward becoming a country where we're no longer making anything. We're merely trading pieces of paper."

Economic Transformation. The financial sector has grown from a supportive infrastructure to a dominant, value-extracting industry that often undermines productive economic activities.

Financial Sector Characteristics:

  • Increasing share of corporate profits
  • Complex financial instruments
  • Speculative trading
  • Reduced connection to real economic production

Systemic Risks. The growing dominance of financial speculation threatens genuine economic value creation and sustainable growth.

Last updated:

Review Summary

3.75 out of 5
Average of 100+ ratings from Goodreads and Amazon.

Don't Count on It! receives mixed reviews, with an average rating of 3.75/5. Readers appreciate Bogle's expertise and insights into the financial industry, praising his focus on low-cost index investing. Many find the book's content valuable but criticize its repetitive nature and length. Some readers suggest it could be significantly condensed without losing key points. While some find the writing dry, others enjoy Bogle's blend of conversational tone and literary allusions. Overall, readers value Bogle's wisdom but wish for a more concise presentation.

Your rating:

About the Author

John Clifton "Jack" Bogle is a renowned figure in the investment world, best known as the founder and retired CEO of The Vanguard Group. Born in 1929, Bogle revolutionized the mutual fund industry by introducing index investing and championing low-cost investment options for individual investors. He authored several influential books, including the bestselling "Common Sense on Mutual Funds." Bogle's career spans over five decades, during which he gained recognition as one of the "four investment giants of the twentieth century" by Fortune magazine. His philosophy emphasizes long-term, low-cost investing and has earned him a dedicated following of "Bogleheads" who adhere to his investment principles.

Other books by John C. Bogle

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