EXPERT SECRETS THE UNDERGROUND PLAYBOOK FOR CREATING A MASS MOVEMENT OF PEOPLE WHO WILL PAY FOR YOUR ADVICE

1. Create a Mass Movement by Becoming a Charismatic Leader

"People are silently begging to be led."

Become an attractive character. To create a mass movement, you must first become a charismatic leader that people want to follow. This involves living the life your audience wishes they could live and maintaining absolute certainty in your message.

Build rapport and trust. Share your backstory and character flaws to make yourself relatable. Be prolific in your content creation, sharing unique ideas that fall between mainstream advice and extreme concepts. This "Prolific Zone" is where you'll make the most impact and attract true fans.

Care deeply about your followers. Show genuine concern for your audience's success and offer them value from their perceived relationship with you. Remember, people don't care how much you know until they know how much you care.

2. Develop a Future-Based Cause to Inspire Followers

"Where there is no vision, the people perish."

Paint a compelling vision. A future-based cause gives your followers something to believe in and work towards. Create a clear vision of the future that your movement is striving to achieve, and help your followers see how their lives will improve when they reach that goal.

Break the 4-minute mile. Show your followers that what they thought was impossible is actually achievable. Share success stories of yourself and others who have accomplished the goals you're promoting. This builds belief and motivates people to take action.

Create a strong identity. Help your followers self-identify with your movement. Develop a simple phrase or title that people can use to describe themselves as part of your group. This creates a sense of belonging and strengthens their commitment to your cause.

3. Offer a New Opportunity to Attract and Retain Followers

"Logic doesn't sell. Emotions sell."

Create a blue ocean. Instead of offering an improvement on existing solutions, present a new opportunity that solves your followers' problems in a unique way. This "opportunity switch" helps you stand out in a crowded market and attracts people who are looking for a fresh approach.

Focus on status. Understand that people make decisions based on how it will affect their perceived status. Position your new opportunity as something that will increase their status, both in their own eyes and in the eyes of others.

Address internal and external struggles. Your new opportunity should not only solve external problems but also address the internal emotional struggles your followers are facing. This deeper connection makes your offer more compelling and increases the likelihood of people taking action.

4. Master the Art of Storytelling to Create Belief

"If you can tell a story about how you got your big 'aha', and if you structure the story right, they will have the same epiphany and will sell themselves on your product or service."

Use the Epiphany Bridge. Craft stories that take your audience through the emotional experience that led to your own "aha" moment about your new opportunity. This helps them have the same epiphany and creates a strong emotional connection to your message.

Simplify complex ideas. Use the "kinda like" bridge to explain difficult concepts by relating them to something your audience already understands. This makes your message more accessible and easier to grasp.

Follow the hero's journey. Structure your stories using the hero's two journeys: the external journey of achievement and the internal journey of transformation. This powerful storytelling framework helps your audience connect with your message on a deeper level.

5. Identify and Break False Belief Patterns

"When you know what those false belief patterns are, and you understand the experiences and the stories that your prospects have created in their minds, you can actually use Epiphany Bridge stories to replace their old stories—break their false beliefs—and create new ones."

Uncover limiting beliefs. Identify the false beliefs your potential customers have about your new opportunity, themselves, and external factors that might prevent them from taking action.

Create targeted stories. Develop Epiphany Bridge stories that address each false belief, showing how you overcame similar obstacles and achieved success. These stories help break down resistance and build new, empowering beliefs.

Address core concerns. Focus on the three main areas of false beliefs:

• The vehicle (your new opportunity)
• Internal beliefs (about their own abilities)
• External beliefs (about outside forces)

By systematically addressing these concerns, you increase the likelihood of your audience embracing your new opportunity.

6. Craft an Irresistible Offer Using the Stack Slide Method

"The only thing prospects remember when you sell is the last thing you showed them."

Build value incrementally. Create a stack slide that showcases all the elements of your offer, including the main product, tools, bonuses, and exclusive extras. Present each element individually, then add it to the stack slide to show the accumulating value.

Aim for 10x perceived value. Ensure that the total perceived value of your offer is at least 10 times the actual price you're charging. This makes your offer seem like an irresistible deal.

Use urgency and scarcity. Include time-sensitive bonuses or limited availability to encourage immediate action. This helps overcome procrastination and increases sales.

• Main product or service
• Complementary tools or resources
• Exclusive bonuses
• Time-sensitive or limited-quantity offers

7. Utilize the Perfect Webinar Script for Effective Sales

"This is not a teaching presentation; this is a presentation to inspire people and cause them to actually take action to change their lives."

Focus on belief patterns. Structure your webinar to identify, break, and rebuild false belief patterns rather than simply teaching information. This approach creates lasting change and motivates action.

Follow the script structure:

1. Introduction and rapport-building
2. Present the "One Thing" (your Big Domino)
3. Break and rebuild belief patterns with three secrets
4. Present your offer using the stack method
5. Use various closing techniques

Practice and refine. Deliver your webinar live multiple times before automating it. This allows you to refine your presentation based on audience feedback and questions, ultimately improving your conversion rates.

8. Implement a Consistent Webinar Model for Sustainable Growth

"I recommend presenting the webinar live a few dozen times (at least) before you ever automate it."

Weekly live webinars. Commit to running the same webinar every week for at least 12 months. This consistent approach allows you to refine your presentation and build a steady stream of leads and sales.

Promote strategically. Focus on driving traffic to your webinar registration page from Monday to Thursday morning. Use email marketing, social media, and paid advertising to attract your target audience.

Follow-up sequence. Implement a robust follow-up campaign after the webinar, including replay access, additional resources, and urgency-driven emails. This can often double your sales compared to the live event alone.

Key steps in the webinar funnel:

1. Registration page
2. Thank-you page with self-liquidating offer
3. Indoctrination email sequence
4. Live webinar presentation
5. Follow-up and replay campaign
6. Cart close

9. Use the 4-Question Close for High-Ticket Offers

"If they don't have what they want yet, there must be a reason. And you need to know whether you can help them with those obstacles or not."

Pre-qualify prospects. Use an application form to gather information about potential high-ticket clients before getting on a call with them.

Follow the 4-question structure:

1. What would make this the best decision you ever made?
2. Why don't you have it yet?
3. What resources do you have that you're not fully utilizing?
4. Do you want me to help you?

Listen for responsibility. Pay attention to whether prospects take responsibility for their situation or blame others. Those who take responsibility are more likely to succeed with your help.

This approach helps you identify ideal clients, understand their true motivations, and close high-ticket sales more effectively.

Last updated: January 24, 2025