Freakishly Effective Social Media for Network Marketing

1. Embrace social media as a powerful tool for network marketing

"Social media is the greatest—and unfortunately, the worst— thing to happen to network marketing. It took the pro to another level of being able to connect, converse, and prospect, and it took the amateur to new levels of annoying and spamming the masses."

Social media revolution: Social media has transformed network marketing, offering unprecedented opportunities to connect with potential customers and team members. However, it's crucial to use these platforms strategically and ethically.

Balancing act: The key is to leverage social media's strengths while avoiding common pitfalls. This means:

• Focusing on building relationships rather than aggressive selling
• Providing value through content and engagement
• Using platforms to enhance, not replace, traditional networking methods
• Staying authentic and genuine in your interactions

By embracing social media as a tool for connection and value creation, network marketers can expand their reach and build sustainable businesses.

2. Develop an authentic online presence that attracts your target audience

"To be freakishly effective on social media, your purpose—which should be to make solid connections with people—is more important than the platform on which you are operating."

Authenticity matters: Your online presence should reflect your true self and values. This authenticity helps build trust and attracts like-minded individuals to your business.

Target audience focus: Identify and understand your ideal prospects. Tailor your content and messaging to resonate with their needs, interests, and pain points. This involves:

• Researching your target demographic
• Creating content that addresses their specific challenges
• Using language and tone that appeals to them
• Sharing personal experiences that they can relate to

By developing a genuine online persona and focusing on your target audience, you'll naturally attract the right people to your business and build stronger, more meaningful connections.

3. Create valuable content consistently to build trust and engagement

"The number-one marketing error is focusing on what YOU have instead of focusing on what others struggle with or want. Focus on what others are looking for, then connect with them to what you have."

Value-first approach: Consistently create content that solves problems or provides insights for your audience. This establishes you as a trusted resource and keeps people engaged with your brand.

Content strategy: Implement a balanced content mix:

• Educational posts (tips, how-tos, industry insights)
• Inspirational content (success stories, motivational quotes)
• Personal updates (behind-the-scenes, your journey)
• Engagement posts (questions, polls, discussions)
• Promotional content (limited to 10-20% of total content)

Remember to maintain consistency in your posting schedule and quality. This steady flow of valuable content builds a loyal following and positions you as an authority in your niche.

4. Master the art of social media prospecting and relationship-building

"If people would embrace getting on the phone with prospects quicker, they would get more sign-ups more quickly. Unfortunately, getting people on the phone has become something of a lost art."

Strategic prospecting: Develop a systematic approach to finding and engaging potential customers and team members on social media platforms.

Effective prospecting techniques:

• Use platform search functions to find your target audience
• Engage authentically by commenting on and sharing others' content
• Send personalized connection requests or messages
• Focus on building relationships before pitching your business
• Use a mix of public engagement and private messaging
• Follow up consistently but respectfully

Remember that the goal is to build genuine relationships, not just to make quick sales. Prioritize adding value and showing genuine interest in others before introducing your business opportunity.

5. Leverage video content to maximize your impact and reach

"When it comes to creating content, there is no better way than doing video. Video is a little more involved than a text or image post, but it is the very best form of marketing when it comes to giving value and attracting people to you."

Video power: Video content allows you to connect more personally with your audience, showcasing your personality and expertise in a dynamic way.

Video content strategy:

• Use live video for real-time engagement (e.g., Facebook Live, Instagram Live)
• Create educational video series on your area of expertise
• Share behind-the-scenes glimpses of your business and life
• Use video for product demonstrations or tutorials
• Implement the "Freakishly Effective Four-Step Video Formula":
  1. Introduction
  2. Question (to hook viewers)
  3. Content (valuable information)
  4. Call to Action

Consistency is key with video content. Start small if needed, but aim to incorporate video regularly into your content mix for maximum impact.

6. Implement effective closing techniques for online conversions

"Closing doesn't mean "Being Pushy""

Mindset shift: Approach closing as a natural part of helping people make decisions, not as a pushy sales tactic.

Effective online closing strategies:

• Always assume the sale and speak with confidence
• Use questions to uncover needs and desires
• Provide clear next steps and make it easy to take action
• Address objections proactively and with empathy
• Use scarcity and urgency ethically to encourage decisions
• Follow up consistently but respectfully

Remember that closing is about guiding prospects to a decision that's right for them. By focusing on their needs and providing value throughout the process, you'll naturally increase your conversion rates.

7. Build a local presence through strategic social media use

"Finding people on social who are local to you is very simple, and it's a great way to build your business. When you learn how to build locally on social media, you can also teach your teams to do the same thing."

Local focus: Leveraging social media to build a local presence can create a strong foundation for your business and provide opportunities for face-to-face interactions.

Strategies for building locally:

• Use location-based searches on platforms like Facebook and LinkedIn
• Join and engage in local Facebook groups and pages
• Attend and promote local events through social media
• Create content that highlights local businesses or community issues
• Use geo-targeting for social media ads
• Encourage local customers to leave reviews and share their experiences

By building a strong local presence online, you can create a loyal customer base and team in your immediate area, which can then serve as a springboard for broader expansion.

8. Overcome objections and handle criticism with grace

"Wishing to NOT have haters or doubters is a fruitless effort. If you want to make a big impact and build a business that means something to you, you will have haters and doubters. If you cave to them, the people you could have impacted will never get the help you could have offered."

Resilience mindset: Understand that criticism and objections are part of growth and success. Develop a thick skin while maintaining empathy and professionalism.

Strategies for handling objections and criticism:

• Address common objections proactively in your content
• Respond to criticism calmly and professionally
• Use negative feedback as an opportunity for improvement
• Focus on your supporters and the impact you're making
• Don't engage with trolls or persistently negative individuals
• Celebrate your "haters" as a sign you're making an impact

Remember that how you handle criticism and objections can actually enhance your credibility and attract more supporters to your business.

9. Set realistic goals and focus on consistent daily actions

"80% of success in social media is showing up again and again and again."

Consistency is key: Success in network marketing through social media comes from small, consistent actions over time, not from sporadic bursts of activity.

Goal-setting and action planning:

• Set small, achievable daily goals (e.g., 5 new connections, 1 piece of content)
• Focus on activities you can control, not just results
• Track your progress and adjust strategies as needed
• Celebrate small wins to maintain motivation
• Commit to at least a year of consistent effort before expecting significant results

Remember that building a successful business takes time. By focusing on consistent daily actions, you'll build momentum and see compounding results over time.

10. Utilize email marketing to maintain control of your audience

"Your email list is different in that you do typically have some ownership over it. It's the free stuff that'll get you into trouble."

Email list importance: While social media platforms are valuable, you don't own your followers there. An email list provides a direct, controlled connection to your audience.

Email marketing strategies:

• Offer valuable lead magnets to encourage sign-ups
• Segment your list for personalized communication
• Provide exclusive content to your email subscribers
• Use email to nurture relationships and provide value, not just to sell
• Maintain a consistent email schedule
• Always include clear calls-to-action in your emails

By building and nurturing an email list, you create a valuable asset that can withstand changes in social media algorithms or platform policies, ensuring long-term stability for your business communication.

Last updated: August 8, 2024