Go Pro - 7 Steps to Becoming a Network Marketing Professional

1. Network Marketing: A Better Way in the New Economy

Network Marketing isn't perfect... It's just BETTER.

A shifting economic landscape has made traditional career paths less secure and reliable. Network Marketing offers a unique opportunity to build a business with low start-up costs, unlimited income potential, and time freedom. Unlike traditional jobs or business ownership, Network Marketing allows individuals to leverage their efforts through a team, creating residual income and the potential for exponential growth.

Key advantages of Network Marketing:

• Low risk and low start-up costs
• Flexibility and time freedom
• Residual income potential
• Personal growth opportunities
• International expansion possibilities

Challenges to overcome: Network Marketing requires a temporary loss of social esteem from uninformed people. However, by embracing this challenge and focusing on education and understanding, individuals can build successful and rewarding careers in this profession.

2. Commit to Becoming a Network Marketing Professional

Decide to Go Pro, because it is a stone-cold fact that we have a better way.

Professionalism is key to success in Network Marketing. Unlike "posers" who treat the business as a lottery ticket or "amateurs" who focus on luck and shortcuts, professionals commit to mastering the necessary skills and treating their business with respect and dedication.

The journey to becoming a professional:

• Shift focus from quick results to skill development
• Commit to consistent effort over time (1/3/5/7 Formula)
• Embrace the learning process and continuous improvement
• Model successful behaviors from top earners

By committing to professionalism, Network Marketers can build sustainable, long-term businesses and overcome the common pitfalls that lead to failure in the industry.

3. Master the Art of Finding and Inviting Prospects

If I gave you a DVD, would you watch it?

Finding prospects is a fundamental skill in Network Marketing. Professionals develop an "Active Candidate List" and consistently add new people to it. The key is to raise awareness and view every interaction as an opportunity to expand your network.

Inviting prospects effectively:

• Be in a hurry (create urgency)
• Compliment the prospect sincerely
• Make the invitation (direct, indirect, or super-indirect approach)
• Use the "If I, would you?" technique
• Get a time commitment and follow up

Mastering the invitation process allows you to guide prospects through a series of exposures, increasing the likelihood of them joining your business or becoming customers.

4. Perfect Your Presentation and Follow-Up Skills

In Network Marketing, it doesn't matter what works. It only matters what duplicates.

Effective presentations focus on using third-party tools and events rather than personal expertise. This approach ensures duplicability and allows new team members to succeed quickly. When presenting, emphasize passion, enthusiasm, and belief rather than technical details.

Key follow-up strategies:

• Always do what you say you'll do
• Set up the next exposure at the end of each interaction
• Use the "What did you like best?" question
• Employ the "Four Question Close" technique
• Be prepared to address common objections with empathy and stories

By perfecting these skills, Network Marketers can guide prospects through the decision-making process and build a strong, growing organization.

5. Help New Distributors Get Started Right

My job is to help you become independent from me as quickly as possible.

Setting proper expectations is crucial when bringing new distributors into the business. Conduct a "Game Plan Interview" to validate their decision, set realistic expectations, and create a roadmap for their success.

Components of a successful start:

• Validate the new distributor's decision
• Set clear expectations about responsibility and support
• Create a getting-started checklist (products, tools, connections)
• Develop a game plan for quick results
• Assign specific tasks with deadlines

By helping new distributors get "over the line" where it's easier to continue than to quit, you create a foundation for long-term success and duplication in your organization.

6. Leverage the Power of Events in Network Marketing

In Network Marketing, meetings make money. It's just that simple.

Destination events are a cornerstone of successful Network Marketing businesses. These events provide inspiration, validation, social proof, and a sense of community that can't be replicated through other means. Attending and promoting events consistently is a key factor in long-term success.

Strategies for promoting events:

• Lead by example and never miss an event
• Become a promoter, not just an announcer
• Help team members overcome obstacles to attendance
• Set goals to increase attendance at each event
• Share stories of how events have impacted your business

By prioritizing event attendance and promotion, Network Marketers can accelerate growth, strengthen their organizations, and develop the leadership skills necessary for long-term success.

7. Embrace Personal Growth and Continuous Learning

In this world you're either growing or you're dying so get in motion and grow.

Continuous learning is essential for success in Network Marketing. Professionals in the industry commit to ongoing personal development, recognizing that their income will grow in proportion to their personal growth.

Effective learning strategies:

• Study successful people and model their behavior
• Utilize various learning resources (audio programs, books, videos)
• Attend live events for immersive learning experiences
• Apply the "plan-do-review" process to improve skills
• Teach others to reinforce your own learning

By embracing personal growth and continuous learning, Network Marketing professionals can overcome challenges, adapt to changes in the industry, and build sustainable, long-term businesses that provide value to their customers and team members.

Last updated: August 8, 2024