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How to Get Rich

How to Get Rich

One of the World's Greatest Entrepreneurs Shares His Secrets
by Felix Dennis 2008 321 pages
Business
Finance
Personal Finance
Listen
8 minutes

Key Takeaways

1. Wealth Acquisition Requires Unwavering Focus and Determination

"You are a wild pig rooting for truffles. You are a weasel about to rip the throat out of a rabbit. You are an entrepreneur. You are going to be rich, and you don't much care, within the law, how you are going to do it."

Unwavering determination is the cornerstone of wealth acquisition. To become rich, you must cultivate a single-minded focus on your goal, often at the expense of other aspects of your life. This requires:

  • Cutting loose from negative influences and naysayers
  • Breaking free from societal expectations and the comfort of a regular job
  • Developing a thick skin and the ability to ignore criticism

Persistence in the face of adversity is crucial. Many aspiring entrepreneurs give up at the first sign of difficulty, but those who succeed are those who keep pushing forward, even when the odds seem stacked against them. This often means:

  • Working longer hours than your peers
  • Sacrificing personal relationships and leisure time
  • Constantly seeking new opportunities and ways to improve

2. The Power of Ownership: Control Your Destiny

"Ownership Shall Be Half of the Law; Doing an Outstanding Job Shall Be the Other Half."

Ownership is paramount in the pursuit of wealth. Retaining control of your business and assets is crucial for long-term success and financial independence. This means:

  • Resisting the temptation to sell shares or equity in your company
  • Being cautious about partnerships and joint ventures
  • Maintaining decision-making power in your business

However, ownership alone is not enough. Excellence in execution is equally important. To truly succeed, you must:

  • Strive to be the best in your chosen field

  • Continuously improve your products or services

  • Build a reputation for quality and reliability

  • Hire talent that is smarter and more skilled than you in specific areas

  • Foster a culture of innovation and excellence within your organization

3. Delegate Wisely to Maximize Growth and Efficiency

"Work is of two kinds: first, altering the position of matter at or near the earth's surface relatively to other such matter; second, telling other people to do so. The first is unpleasant and ill paid; the second is pleasant and highly paid."

Effective delegation is a crucial skill for any entrepreneur seeking to build wealth. As your business grows, you cannot do everything yourself. Learning to delegate tasks and responsibilities allows you to:

  • Focus on high-level strategy and decision-making
  • Leverage the skills and expertise of others
  • Scale your business more efficiently

However, delegation is not about abdicating responsibility. Smart delegation involves:

  • Clearly communicating expectations and goals

  • Providing necessary resources and support

  • Holding people accountable for results

  • Recognizing and rewarding good performance

  • Identifying tasks that can be delegated vs. those that require your personal attention

  • Developing systems and processes to ensure consistency in delegated tasks

  • Regularly reviewing and providing feedback on delegated work

4. Embrace Risk and Learn from Failure

"Experience is only a name we give to our failures."

Risk-taking is essential for wealth creation. The willingness to take calculated risks sets entrepreneurs apart from those who remain in the safety of traditional employment. This means:

  • Being comfortable with uncertainty and potential failure
  • Making decisions with incomplete information
  • Investing time and resources into unproven ideas or ventures

However, risk-taking should not be reckless. Intelligent risk management involves:

  • Thoroughly researching and analyzing potential opportunities

  • Having contingency plans for various scenarios

  • Learning from failures and using them to improve future decision-making

  • Diversifying your investments and business interests to spread risk

  • Building a financial cushion to weather potential setbacks

  • Surrounding yourself with advisors who can provide different perspectives on risks

5. Timing and Opportunity: The Cornerstones of Success

"Luck is what happens when preparation meets opportunity."

Recognizing and seizing opportunities is crucial for building wealth. Success often comes from being in the right place at the right time, but this is not purely a matter of chance. To increase your odds of success:

  • Stay informed about industry trends and emerging technologies
  • Network widely to increase your exposure to potential opportunities
  • Be prepared to act quickly when an opportunity presents itself

Timing is everything in business. This means:

  • Being able to identify market trends before they become mainstream

  • Knowing when to enter or exit a market

  • Having the patience to wait for the right moment to launch a product or service

  • Developing a keen sense of market cycles and consumer behavior

  • Building flexibility into your business model to adapt to changing conditions

  • Cultivating relationships with industry insiders who can provide valuable insights

6. Negotiate Strategically to Secure the Best Deals

"Never fall in love with the deal."

Effective negotiation is a key skill for wealth creation. Whether you're making deals with suppliers, customers, or potential investors, your ability to negotiate can significantly impact your bottom line. To improve your negotiation skills:

  • Do your homework and understand the other party's position and motivations
  • Know your own bottom line and be prepared to walk away if necessary
  • Practice active listening to identify underlying needs and concerns

Maintain emotional detachment during negotiations. This allows you to:

  • Make rational decisions based on facts rather than emotions

  • Avoid getting caught up in the "thrill of the deal"

  • Remain flexible and open to creative solutions

  • Use silence as a powerful negotiation tool

  • Develop multiple options to increase your bargaining power

  • Always seek win-win outcomes that benefit both parties

7. Create the Right Environment for Success

"Human capital is by far the most important element of your environment, whether you are just starting up or deep into the game."

Surround yourself with talent to maximize your chances of success. This means:

  • Hiring people who are smarter and more skilled than you in specific areas
  • Creating a culture that attracts and retains top talent
  • Investing in the development and growth of your team

Foster a culture of innovation and excellence within your organization by:

  • Encouraging open communication and the sharing of ideas

  • Rewarding creativity and risk-taking

  • Providing the resources and support needed for people to excel in their roles

  • Implementing systems for continuous learning and improvement

  • Creating a clear vision and mission that inspires and motivates your team

  • Regularly reviewing and adapting your organizational structure to support growth

8. The True Cost of Wealth: A Cautionary Tale

"The only people the self-made rich can trust are those who knew them before they became wealthy. For many newly rich people, the world becomes a smaller, less generous and darker place."

Wealth comes at a price, often higher than most people realize. As you pursue riches, be aware of the potential downsides:

  • Strained relationships with family and friends
  • Increased stress and pressure to maintain and grow your wealth
  • Loss of privacy and increased scrutiny from others

True fulfillment may not come from wealth alone. Consider:

  • The importance of maintaining balance in your life

  • The value of relationships and experiences over material possessions

  • The potential for using your wealth to make a positive impact on the world

  • Developing a clear purpose for your wealth beyond mere accumulation

  • Creating a plan for philanthropy or legacy-building

  • Regularly reassessing your goals and priorities to ensure alignment with your values

Review Summary

4.17 out of 5
Average of 6k+ ratings from Goodreads and Amazon.

How to Get Rich by Felix Dennis is praised for its brutal honesty and practical advice on wealth accumulation. Readers appreciate Dennis's no-nonsense approach, detailing both the rewards and sacrifices of pursuing riches. The book is lauded for its entertaining writing style, blending humor with hard-earned wisdom. Many find it refreshingly different from typical self-help books, offering a realistic perspective on entrepreneurship and the mindset required for financial success.

About the Author

Felix Dennis (1947-2014) was a British entrepreneur, poet, and philanthropist. He founded Dennis Publishing, a pioneering company in computer and lifestyle magazine publishing. Starting from humble beginnings, Dennis built a media empire that included popular titles like The Week and Maxim. Known for his eccentric personality and business acumen, Dennis amassed a fortune estimated at over $750 million at his peak. His experiences in building this wealth from scratch formed the basis for his brutally honest advice in "How to Get Rich."

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