28 Books like Quantum Marketing

How not to Plan

by APG Ltd • 2018

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

4.43

405

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

How not to Plan 97%

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

by APG Ltd 2018

4.43

405 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

Ogilvy on Advertising in the Digital Age

by Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Ogilvy on Advertising in the Digital Age Summary

Ogilvy on Advertising in the Digital Age 97%

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

by Miles Young 2019

3.59

268 ratings

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Modern Marketing Using AI

by Malay A. Upadhyay • 2021

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

3.75

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building 🤖 Ai In Business ⚙️ Marketing Automation

Modern Marketing Using AI 97%

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

by Malay A. Upadhyay 2021

3.75

8 ratings

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building 🤖 Ai In Business ⚙️ Marketing Automation

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 96%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

How To Become A Digital Marketing Hero

by Rufus Lidman • 2018

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

4.50

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

How To Become A Digital Marketing Hero Summary

How To Become A Digital Marketing Hero 96%

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

by Rufus Lidman 2018

4.50

2 ratings

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

Marketing 4.0

by Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3k+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 4.0 96%

The classic marketing playbook, rewritten for when customers trust each other more than ads.

by Philip Kotler 2016

4.06

3k+ ratings

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Brain Surfing

by Heather Lefevre • 2015

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

4.16

233

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Brain Surfing 96%

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

by Heather Lefevre 2015

4.16

233 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Fascinate

by Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

3.89

712

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Fascinate 96%

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

by Sally Hogshead 2016

3.89

712 ratings

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

The New Rules of Sales and Service

by David Meerman Scott • 2014

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

3.87

143

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

The New Rules of Sales and Service Summary

The New Rules of Sales and Service 96%

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

by David Meerman Scott 2014

3.87

143 ratings

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

Digital Marketing in an AI World

by Frederick Vallaeys • 2019

AI will automate your PPC work; the human skills that become more important, not less.

3.99

128

🖥️ Digital Marketing 🏢 Agency Management 🤖 Human-AI Collaboration ⚙️ Marketing Automation 🧠 Customer Psychology

Digital Marketing in an AI World Summary

Digital Marketing in an AI World 96%

AI will automate your PPC work; the human skills that become more important, not less.

by Frederick Vallaeys 2019

3.99

128 ratings

🖥️ Digital Marketing 🏢 Agency Management 🤖 Human-AI Collaboration ⚙️ Marketing Automation 🧠 Customer Psychology

Marketing to Gen Z

by Jeff Fromm • 2018

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

3.78

121

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

Marketing to Gen Z 96%

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

by Jeff Fromm 2018

3.78

121 ratings

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

The Storytelling Edge

by Shane Snow • 2018

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

3.42

346

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

The Storytelling Edge 96%

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

by Shane Snow 2018

3.42

346 ratings

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

Decoding the New Consumer Mind

by Kit Yarrow • 2014

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

3.76

325

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

Decoding the New Consumer Mind 96%

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

by Kit Yarrow 2014

3.76

325 ratings

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

Disruptive Marketing

by Geoffrey Colon • 2016

The old playbook is dead. What growth hackers and data punks know about navigating the new normal.

3.49

110

🏷️ Digital Marketing 👀 Attention Economy 🪴 Growth Hacking 🎭 Hybrid Skill Sets 🧪 Lean Methodology

Disruptive Marketing 96%

The old playbook is dead. What growth hackers and data punks know about navigating the new normal.

by Geoffrey Colon 2016

3.49

110 ratings

🏷️ Digital Marketing 👀 Attention Economy 🪴 Growth Hacking 🎭 Hybrid Skill Sets 🧪 Lean Methodology

Digital Marketing MBA

by David J. Bradley • 2019

Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.

3.50

📊 Marketing Strategy 🔄 Digital Transformation 🗺️ Strategic Planning 🔍 Market Intelligence 🕵️ Competitive Intelligence

Digital Marketing MBA 96%

Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.

by David J. Bradley 2019

3.50

12 ratings

📊 Marketing Strategy 🔄 Digital Transformation 🗺️ Strategic Planning 🔍 Market Intelligence 🕵️ Competitive Intelligence

Brand Seduction

by Daryl Weber • 2016

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

4.08

146

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Brand Seduction 96%

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

by Daryl Weber 2016

4.08

146 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Marketing Rebellion

by Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

479

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Marketing Rebellion 96%

Your customers now control your marketing. Only the truly human companies survive.

by Mark W. Schaefer 2019

4.20

479 ratings

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Branding Between the Ears

by Sandeep Dayal • 2021

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

3.89

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Branding Between the Ears 96%

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

by Sandeep Dayal 2021

3.89

38 ratings

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Romancing the Brand

by Tim Halloran • 2013

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

3.76

101

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Romancing the Brand 96%

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

by Tim Halloran 2013

3.76

101 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Customer Relationship Management Summary

Customer Relationship Management 96%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Unthinking

by Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Unthinking 96%

What really makes consumers buy: the invisible forces no focus group will ever reveal.

by Harry Beckwith 2011

3.46

355 ratings

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Marketing Insights from A to Z

by Philip Kotler • 2003

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

4.07

1k+

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Marketing Insights from A to Z 96%

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

by Philip Kotler 2003

4.07

1k+ ratings

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Fascinate

by Sally Hogshead • 2010

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

3.78

3k+

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Fascinate 96%

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

by Sally Hogshead 2010

3.78

3k+ ratings

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Brainfluence

by Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

1k+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Brainfluence 96%

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

by Roger Dooley 2011

3.96

1k+ ratings

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

10x Marketing Formula

by Garrett Moon • 2018

Ditch incremental gains. The startup method for creating content so distinct it has no competition.

4.07

110

🧱 Content Marketing 🏁 Startup Marketing 🎯 Content Strategy 📈 Growth Hacking ⚙️ Lean Methodology

10x Marketing Formula 96%

Ditch incremental gains. The startup method for creating content so distinct it has no competition.

by Garrett Moon 2018

4.07

110 ratings

🧱 Content Marketing 🏁 Startup Marketing 🎯 Content Strategy 📈 Growth Hacking ⚙️ Lean Methodology

Buyer Personas

by Adele Revella • 2015

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

3.84

436

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

Buyer Personas 96%

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

by Adele Revella 2015

3.84

436 ratings

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

The 22 Immutable Laws Of Branding

by Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

4k+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The 22 Immutable Laws Of Branding Summary

The 22 Immutable Laws Of Branding 95%

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

by Al Ries 1998

3.88

4k+ ratings

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

Instant MBA

by Nicholas Bate • 2008

Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.

3.44

284

🏢 Business Strategy 🧠 Emotional Intelligence 🏷️ Personal Branding 🚀 Entrepreneurial Mindset 🛍️ Customer Experience

Instant MBA 95%

Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.

by Nicholas Bate 2008

3.44

284 ratings

🏢 Business Strategy 🧠 Emotional Intelligence 🏷️ Personal Branding 🚀 Entrepreneurial Mindset 🛍️ Customer Experience

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