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Books like Rocket

Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity
Obsessed Summary
Obsessed 97%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity
Romancing the Brand
by Tim Halloran • 2013
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
3.76
101
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding
Romancing the Brand Summary
Romancing the Brand 97%
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
by Tim Halloran 2013
3.76
101 ratings
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty
Marketing Rebellion Summary
Marketing Rebellion 97%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
The Brand Flip Summary
The Brand Flip 97%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding
All about Them Summary
All about Them 97%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy
Notes from a Friend Summary
Notes from a Friend 97%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics
Quantum Marketing Summary
Quantum Marketing 96%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics
Fascinate Summary
Fascinate 96%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design
Creating Superfans Summary
Creating Superfans 96%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing
The thank you economy Summary
The thank you economy 96%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology
How not to Plan Summary
How not to Plan 96%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business
Customer Obsessed Summary
Customer Obsessed 96%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business
Brain Surfing
by Heather Lefevre • 2015
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
4.16
233
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights
Brain Surfing Summary
Brain Surfing 96%
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
by Heather Lefevre 2015
4.16
233 ratings
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
The Origin of Brands Summary
The Origin of Brands 96%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding
Breakthrough Branding Summary
Breakthrough Branding 96%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
📈 Customer Retention✨ Customer Experience🚀 Onboarding
Never Lose a Customer Again Summary
Never Lose a Customer Again 96%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
📈 Customer Retention✨ Customer Experience🚀 Onboarding
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 96%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
📞 Customer Service💝 Customer Experience🎨 Service Design
The Effortless Experience Summary
The Effortless Experience 96%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
📞 Customer Service💝 Customer Experience🎨 Service Design
Kellogg on Branding
by Alice M. Tybout • 2005
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
4.09
276
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning
Kellogg on Branding Summary
Kellogg on Branding 96%
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
by Alice M. Tybout 2005
4.09
276 ratings
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding
What Great Brands Do Summary
What Great Brands Do 96%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding
Meaningful
by Bernadette Jiwa • 2015
Why solving the problems people have stopped noticing builds brands they never stop loving.
3.71
939
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit
Meaningful Summary
Meaningful 96%
Why solving the problems people have stopped noticing builds brands they never stop loving.
by Bernadette Jiwa 2015
3.71
939 ratings
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience
Brand Now Summary
Brand Now 96%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
Unthinking Summary
Unthinking 96%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
Superconsumers
by Eddie Yoon • 2016
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
3.72
112
🎯 Consumer Segmentation❤️ Passionate Users📈 Brand Growth
Superconsumers Summary
Superconsumers 96%
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
by Eddie Yoon 2016
3.72
112 ratings
🎯 Consumer Segmentation❤️ Passionate Users📈 Brand Growth
The 22 Immutable Laws Of Branding
by Al Ries • 1998
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
3.88
4k+
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming
The 22 Immutable Laws Of Branding Summary
The 22 Immutable Laws Of Branding 96%
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
by Al Ries 1998
3.88
4k+ ratings
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming
How To Start A Cult
by Jody Raynsford • 2021
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
3.89
88
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning
How To Start A Cult Summary
How To Start A Cult 96%
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
by Jody Raynsford 2021
3.89
88 ratings
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning
Market Your Way to Growth
by Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning
Market Your Way to Growth Summary
Market Your Way to Growth 96%
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
by Philip Kotler 2012
3.95
99 ratings
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning
The Jobs To Be Done Playbook
by Jim Kalbach • 2020
Products get hired, not bought. The playbook for discovering the job your customers need done.
4.06
419
🗺️ Innovation Frameworks🔍 Customer Research🧠 Product Management
The Jobs To Be Done Playbook Summary
The Jobs To Be Done Playbook 96%
Products get hired, not bought. The playbook for discovering the job your customers need done.
by Jim Kalbach 2020
4.06
419 ratings
🗺️ Innovation Frameworks🔍 Customer Research🧠 Product Management
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey
Marketing 4.0 Summary
Marketing 4.0 96%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing
Branding Between the Ears Summary
Branding Between the Ears 96%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing
The Starbucks Experience
by Joseph A. Michelli • 2006
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
3.75
5k+
🛎️ Customer Experience🏢 Corporate Culture🤝 Employee Empowerment
The Starbucks Experience Summary
The Starbucks Experience 96%
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
by Joseph A. Michelli 2006
3.75
5k+ ratings
🛎️ Customer Experience🏢 Corporate Culture🤝 Employee Empowerment
Uniqueing Your Brand
by Jeff Jochum • 2016
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
4.75
4
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling
Uniqueing Your Brand Summary
Uniqueing Your Brand 96%
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
by Jeff Jochum 2016
4.75
4 ratings
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management
Hug Your Customers Summary
Hug Your Customers 96%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation
Design Driven Innovation Summary
Design Driven Innovation 95%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building
Top of Mind (PB) Summary
Top of Mind (PB) 95%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling
This Is Marketing Summary
This Is Marketing 95%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
🏆 Customer Loyalty🔄 Customer Feedback Loops📣 Word Of Mouth Growth
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 95%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
🏆 Customer Loyalty🔄 Customer Feedback Loops📣 Word Of Mouth Growth
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling
Lean Branding Summary
Lean Branding 95%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building
The Marketing Blueprint Summary
The Marketing Blueprint 95%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 95%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 95%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting
Branding For Dummies
by Bill Chiaravalle • 2006
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
3.74
118
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust
Branding For Dummies Summary
Branding For Dummies 95%
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
by Bill Chiaravalle 2006
3.74
118 ratings
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust
Story Driven
by Bernadette Jiwa • 2018
Most strategy starts with the market. The best strategy starts with the mirror.
3.85
669
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose
Story Driven Summary
Story Driven 95%
Most strategy starts with the market. The best strategy starts with the mirror.
by Bernadette Jiwa 2018
3.85
669 ratings
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose
Like a Virgin
by Richard Branson • 2012
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
3.73
4k+
🔥 Entrepreneurial Memoirs🏷️ Brand Building🏢 Corporate Culture
Like a Virgin Summary
Like a Virgin 95%
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
by Richard Branson 2012
3.73
4k+ ratings
🔥 Entrepreneurial Memoirs🏷️ Brand Building🏢 Corporate Culture
Instant MBA
by Nicholas Bate • 2008
Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.
3.44
284
🏢 Business Strategy🧠 Emotional Intelligence🏷️ Personal Branding
Instant MBA Summary
Instant MBA 95%
Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.
by Nicholas Bate 2008
3.44
284 ratings
🏢 Business Strategy🧠 Emotional Intelligence🏷️ Personal Branding
Brand Failures
by Matt Haig • 2003
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
3.58
595
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures
Brand Failures Summary
Brand Failures 95%
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
by Matt Haig 2003
3.58
595 ratings
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures
Fanocracy
by David Meerman Scott • 2020
Most companies chase transactions. The ones that build real communities of fans never have to.
3.64
356
🏗️ Community Building🤝 Relationship Marketing💛 Brand Loyalty
Fanocracy Summary
Fanocracy 95%
Most companies chase transactions. The ones that build real communities of fans never have to.
by David Meerman Scott 2020
3.64
356 ratings
🏗️ Community Building🤝 Relationship Marketing💛 Brand Loyalty
Amaze Every Customer Every Time
by Shep Hyken • 2013
How a hardware chain beats the giants on service: 52 tactics your business can steal.
3.94
192
✨ Customer Experience💪 Employee Empowerment🏛️ Company Culture
Amaze Every Customer Every Time Summary
Amaze Every Customer Every Time 95%
How a hardware chain beats the giants on service: 52 tactics your business can steal.
by Shep Hyken 2013
3.94
192 ratings
✨ Customer Experience💪 Employee Empowerment🏛️ Company Culture
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 95%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing
Customer Relationship Management Summary
Customer Relationship Management 95%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing
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