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The New Sell and Sell Short

The New Sell and Sell Short

How To Take Profits, Cut Losses, and Benefit From Price Declines
by Alexander Elder 2011 368 pages
3.89
100+ ratings
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Key Takeaways

1. Master the art of selling to maximize profits and minimize losses

Beginners buy whenever some vague tip floats their way. Experienced traders know that serious buying requires serious research.

Selling is crucial. Many traders focus solely on buying, neglecting the equally important aspect of selling. Proper selling techniques can help lock in profits and limit losses. Develop a clear exit strategy before entering a trade, including both profit targets and stop-loss levels. This approach reduces emotional decision-making and improves overall trading performance.

Consider multiple selling strategies:

  • Selling at a target price
  • Using trailing stops to protect profits
  • Implementing time-based exits
  • Responding to changes in market conditions or "engine noise"

By mastering various selling techniques, traders can adapt to different market scenarios and optimize their trading outcomes. Remember that successful trading involves both entering and exiting positions effectively.

2. Understand market psychology to anticipate trends and reversals

Stock market bottoms tend to be narrow and sharp, while the tops tend to be broad and uneven.

Crowd behavior drives markets. Understanding market psychology is essential for anticipating trends and potential reversals. Recognize that fear and greed are powerful emotional forces that influence market movements. Fear tends to create sharp, panic-driven bottoms, while greed often leads to prolonged, irregular tops.

Key psychological indicators:

  • Sentiment indicators (e.g., bullish consensus, put/call ratio)
  • New High-New Low Index
  • Market extremes (parabolic moves, excessive optimism/pessimism)
  • False breakouts and divergences

By studying these psychological factors, traders can gain insight into potential market turning points and make more informed decisions. Remember that markets often overshoot rational expectations in both directions due to emotional extremes.

3. Utilize technical analysis tools for informed decision-making

Moving averages help define the value zone by tracking public consensus.

Technical analysis reveals patterns. Employ a variety of technical tools to analyze market trends, support and resistance levels, and potential entry and exit points. Moving averages, in particular, help identify value zones and trend directions. Combine multiple indicators for a more comprehensive analysis.

Essential technical tools:

  • Moving averages (e.g., 13-day and 26-day EMAs)
  • MACD (Moving Average Convergence Divergence)
  • Force Index
  • Channels and envelopes
  • Support and resistance levels

Develop proficiency in using these tools to identify trends, divergences, and potential reversal points. Remember that no single indicator is infallible, and combining multiple tools can provide a more robust analysis. Always consider the broader market context when interpreting technical signals.

4. Implement effective risk management strategies

The 2% Rule prohibits you from risking more than 2% of your account equity on any single trade.

Protect your capital. Effective risk management is crucial for long-term trading success. Implement strict rules to limit potential losses and preserve your trading capital. The 2% Rule and the 6% Rule are fundamental risk management strategies that help prevent catastrophic losses.

Key risk management principles:

  • 2% Rule: Limit risk per trade to 2% of account equity
  • 6% Rule: Stop trading if monthly losses reach 6% of account equity
  • Use appropriate position sizing based on risk tolerance
  • Implement stop-loss orders to limit potential losses
  • Diversify trades across different markets or sectors

By adhering to these risk management principles, traders can withstand inevitable losses and maintain the ability to capitalize on future opportunities. Remember that preserving capital is as important as generating profits.

5. Develop a comprehensive trading plan and maintain discipline

Putting a plan on paper has a powerful psychological effect on most people. It reduces stress, which leads to an increase in profitability.

Planning breeds success. A well-defined trading plan is essential for consistent performance. Develop a comprehensive plan that outlines your trading strategy, risk management rules, and specific entry and exit criteria. Writing down your plan helps clarify your thoughts and reduces emotional decision-making during trades.

Key components of a trading plan:

  • Overall trading strategy and timeframe
  • Specific entry and exit criteria
  • Risk management rules (position sizing, stop-loss levels)
  • Money management guidelines
  • Record-keeping and performance evaluation methods

Maintain discipline by strictly adhering to your trading plan. Regularly review and update your plan based on market conditions and your performance. Remember that consistency and discipline are often more important than individual trade outcomes.

6. Learn to sell short to profit from market declines

Shorting is different from buying because mass psychology is different at tops and bottoms, in uptrends and downtrends.

Expand your trading toolkit. Learning to sell short allows traders to profit from market declines, effectively doubling their opportunities. Understand the unique characteristics of shorting, including the potential for faster price movements and the need for precise timing.

Key considerations for short selling:

  • Identify stocks with bearish technical patterns
  • Consider fundamental factors that may lead to price declines
  • Be aware of short interest and potential short squeezes
  • Use appropriate risk management techniques (e.g., stop-loss orders)
  • Recognize that markets have an upward bias over the long term

Develop proficiency in short selling techniques to complement your long trading strategies. This balanced approach allows you to adapt to various market conditions and potentially profit in both rising and falling markets.

7. Adapt to changing market conditions and learn from bear markets

Trees do not grow to the sky, and bear markets do not go down to zero.

Flexibility is key. Market conditions constantly evolve, and successful traders must adapt their strategies accordingly. Bear markets, in particular, offer valuable lessons in risk management and the importance of capital preservation. Use bear markets as opportunities to refine your trading skills and identify potential long-term investment opportunities.

Lessons from bear markets:

  • Recognize the importance of preserving capital
  • Identify sectors and stocks that show relative strength
  • Look for signs of market bottoms (e.g., capitulation, extreme pessimism)
  • Understand the characteristics of bear market rallies
  • Develop strategies for trading in volatile, declining markets

By studying and adapting to changing market conditions, traders can improve their long-term performance and resilience. Remember that markets move in cycles, and being prepared for both bullish and bearish environments is crucial for sustained success.

Last updated:

Review Summary

3.89 out of 5
Average of 100+ ratings from Goodreads and Amazon.

The New Sell and Sell Short receives generally positive reviews, with readers praising its clear explanations of trading strategies and psychology. Many find it valuable for swing traders and those interested in market dynamics. Some note that it covers similar material to Elder's previous books. Reviewers appreciate Elder's insights on selling, short selling, and risk management. While some consider it excellent for active traders, others find the technical analysis too complex for their needs. Overall, readers recommend it for those looking to profit from short-term price movements.

Your rating:

About the Author

Dr. Alexander Elder is a professional trader and author based in New York City. Born in Leningrad and raised in Estonia, he began medical school at 16. At 23, he defected from the Soviet Union and received asylum in the US. Elder worked as a psychiatrist and taught at Columbia University, which influenced his understanding of trading psychology. He has written several books on trading, including the acclaimed "Come into My Trading Room" and "Trading for a Living." Elder developed Traders' Camps and the Spike group for traders. He continues to trade actively and is a respected speaker at trading conferences worldwide.

Other books by Alexander Elder

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