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The Secret

The Secret

What Great Leaders Know and Do
by Kenneth H. Blanchard 2001 125 pages
4.07
2k+ ratings
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Key Takeaways

1. Leadership is about serving others, not self-interest

"Am I a serving leader or a self-serving leader?"

Servant leadership mindset. True leadership stems from a desire to serve others rather than oneself. This fundamental shift in perspective transforms how leaders approach their role and interact with their team. By prioritizing the needs and growth of their people, leaders create an environment of trust, motivation, and high performance.

Benefits of servant leadership:

  • Increased employee engagement and satisfaction
  • Higher levels of trust between leaders and team members
  • Improved organizational performance and results
  • Greater innovation and problem-solving capabilities
  • Enhanced team cohesion and collaboration

Serving leaders focus on empowering their team members, removing obstacles, and providing the necessary resources for success. This approach creates a positive cycle where team members feel valued and motivated to contribute their best efforts, ultimately leading to better outcomes for the organization as a whole.

2. Great leaders see and communicate a compelling future vision

"Leadership is about taking people from one place to another."

Creating a compelling vision. Effective leaders have the ability to envision a better future and articulate that vision in a way that inspires and motivates others. This involves not only setting clear goals but also helping team members understand the benefits and importance of reaching those objectives.

Key elements of a compelling vision:

  • Clarity: Easy to understand and remember
  • Inspirational: Speaks to people's values and aspirations
  • Achievable: Challenging yet realistic
  • Meaningful: Addresses important needs or opportunities

Leaders must balance "Heads Up" activities (focusing on the future and strategic thinking) with "Heads Down" work (day-to-day implementation). By consistently communicating and reinforcing the vision, leaders keep their teams aligned and motivated toward achieving shared goals.

3. Effective leaders engage and develop their team members

"With every pair of hands you hire, you get a free brain."

Talent selection and engagement. Great leaders understand the importance of selecting the right people for the right roles and fully engaging them in the work. This involves a thorough hiring process that goes beyond skills and experience to assess cultural fit and potential.

Strategies for engaging and developing team members:

  • Provide clear goals and expectations
  • Offer ongoing training and learning opportunities
  • Give regular feedback and recognition
  • Encourage autonomy and decision-making
  • Create a supportive and inclusive work environment

By investing in their people's growth and development, leaders create a more capable and motivated workforce. This approach not only improves current performance but also builds a pipeline of future leaders within the organization.

4. Continuous reinvention is crucial for leadership success

"If you stop learning, you stop leading."

Embrace change and innovation. In today's rapidly evolving business landscape, leaders must cultivate a mindset of continuous improvement and adaptation. This applies not only to personal growth but also to organizational processes and structures.

Three levels of reinvention:

  1. Personal: Ongoing learning and skill development
  2. Systems and processes: Improving efficiency and effectiveness
  3. Organizational structure: Adapting to changing needs and opportunities

Leaders should encourage a culture of innovation and experimentation, where team members feel empowered to suggest and implement improvements. By staying adaptable and open to new ideas, organizations can remain competitive and responsive to changing market conditions.

5. Value both results and relationships for sustainable leadership

"Profits and financial strength are the applause we get for a job well done."

Balancing outcomes and connections. Effective leaders understand that long-term success requires a focus on both results and relationships. While achieving measurable outcomes is crucial, building strong connections with team members and stakeholders is equally important for sustained performance.

Ways to value results and relationships:

  • Set clear performance expectations
  • Provide regular feedback and recognition
  • Invest time in getting to know team members personally
  • Show genuine care and concern for others' well-being
  • Celebrate successes and learn from failures together

By creating an environment that values both productivity and human connections, leaders foster a more engaged, motivated, and high-performing team. This balanced approach leads to better results and more sustainable success over time.

6. Embody organizational values to build trust and credibility

"People don't care how much you know, until they know how much you care."

Walking the talk. Leaders must consistently demonstrate the values and behaviors they expect from their team members. This alignment between words and actions builds trust, credibility, and respect within the organization.

Steps to embody organizational values:

  • Clearly communicate and explain core values
  • Model desired behaviors in daily interactions
  • Make decisions that align with stated values
  • Recognize and reward value-driven behaviors in others
  • Address inconsistencies promptly and transparently

When leaders consistently embody organizational values, they create a strong cultural foundation that guides behavior and decision-making throughout the organization. This consistency builds trust and helps attract and retain employees who share similar values.

7. The SERVE model: A framework for exceptional leadership

"Everything rises and falls on leadership."

Implementing the SERVE model. The SERVE framework provides a comprehensive approach to effective leadership:
S - See the Future
E - Engage and Develop Others
R - Reinvent Continuously
V - Value Results and Relationships
E - Embody the Values

By integrating these five elements into their leadership practice, individuals can develop a more holistic and impactful approach to guiding their teams and organizations. The SERVE model emphasizes the importance of balancing various aspects of leadership, from strategic vision to personal integrity.

Applying the SERVE model:

  • Regularly assess your leadership performance in each area
  • Identify areas for improvement and set development goals
  • Seek feedback from team members and peers
  • Share the model with others to create a common leadership language
  • Continuously refine and adapt your leadership approach based on experience and results

The SERVE model provides a powerful framework for developing and practicing effective leadership, ultimately leading to better outcomes for individuals, teams, and organizations.

Last updated:

FAQ

What's "The Secret: What Great Leaders Know and Do" about?

  • Leadership Insights: The book explores the essential qualities and actions that define great leadership, emphasizing the importance of serving others.
  • SERVE Model: It introduces the SERVE model, which stands for See the Future, Engage and Develop Others, Reinvent Continuously, Value Results and Relationships, and Embody the Values.
  • Narrative Style: The book is presented as a narrative, following the journey of a young leader named Debbie Brewster as she learns from her mentor, Jeff Brown.
  • Practical Application: It provides practical advice and real-world examples to help leaders apply these principles in their own lives and organizations.

Why should I read "The Secret: What Great Leaders Know and Do"?

  • Proven Leadership Model: The SERVE model is a well-tested framework that has been successfully implemented in organizations like Chick-fil-A.
  • Mentorship Lessons: The book offers valuable insights into the mentor-mentee relationship and how it can facilitate personal and professional growth.
  • Actionable Advice: Readers receive practical steps and questions to reflect on, making it easy to apply the concepts to their own leadership challenges.
  • Inspiring Story: The narrative format makes the book engaging and relatable, providing a compelling story of transformation and leadership development.

What are the key takeaways of "The Secret: What Great Leaders Know and Do"?

  • Leadership is Service: True leadership is about serving others, not about holding a position of power.
  • Five Key Practices: The SERVE model outlines five essential practices for effective leadership: See the Future, Engage and Develop Others, Reinvent Continuously, Value Results and Relationships, and Embody the Values.
  • Continuous Improvement: Leaders must be committed to personal growth and the ongoing development of their teams and organizations.
  • Balance Results and Relationships: Successful leaders achieve a balance between delivering results and building strong, trusting relationships.

What is the SERVE model in "The Secret: What Great Leaders Know and Do"?

  • See the Future: Leaders must have a clear vision and communicate it effectively to inspire and guide their teams.
  • Engage and Develop Others: It's crucial to select the right people, engage their hearts and minds, and invest in their development.
  • Reinvent Continuously: Leaders should always seek ways to improve themselves, their processes, and their organizational structures.
  • Value Results and Relationships: Achieving results is important, but so is building and maintaining strong relationships with team members.
  • Embody the Values: Leaders must live by the values they promote to build trust and credibility with their teams.

How does the book define leadership?

  • Beyond Position: Leadership is not about holding a title or position; it's about influencing and serving others.
  • Character and Skills: Effective leadership requires both character (what's below the surface) and skills (what's visible).
  • Service-Oriented: The book emphasizes that great leaders are those who serve their teams and organizations selflessly.
  • Continuous Learning: Leaders must be committed to lifelong learning and personal development to remain effective.

What are some practical applications of the SERVE model?

  • Vision Development: Leaders should regularly communicate their vision and ensure it aligns with the organization's goals and values.
  • Team Engagement: Actively involve team members in decision-making processes and provide opportunities for their growth.
  • Process Improvement: Continuously evaluate and improve work processes to enhance efficiency and effectiveness.
  • Relationship Building: Invest time in understanding team members' personal and professional aspirations to build trust and loyalty.

What are the best quotes from "The Secret: What Great Leaders Know and Do" and what do they mean?

  • "Everything rises and falls on leadership." This quote underscores the critical impact leadership has on the success or failure of an organization.
  • "Great leaders SERVE." It encapsulates the book's central theme that leadership is fundamentally about serving others.
  • "If you stop learning, you stop leading." This highlights the importance of continuous personal and professional development for leaders.
  • "People will not give you their hand until they can see your heart." It emphasizes the need for leaders to build trust and show genuine care for their team members.

How does "The Secret: What Great Leaders Know and Do" address the concept of trust in leadership?

  • Foundation of Leadership: Trust is presented as the foundation upon which all effective leadership is built.
  • Consistency with Values: Leaders build trust by consistently embodying the values they promote within their organization.
  • Credibility and Influence: Without trust, a leader's credibility and ability to influence others are significantly diminished.
  • Relational Risks: Leaders must be willing to take relational risks to build meaningful connections with their team members.

How can leaders balance results and relationships according to the book?

  • Dual Focus: Leaders should focus equally on achieving results and nurturing relationships to ensure long-term success.
  • High Expectations: Set clear goals and hold team members accountable while also providing support and encouragement.
  • Celebrate Successes: Recognize and celebrate both individual and team achievements to reinforce the value of results and relationships.
  • Personal Investment: Show genuine interest in team members' personal and professional lives to build trust and loyalty.

What role does personal development play in the SERVE model?

  • Continuous Learning: Leaders must be committed to their own personal growth to effectively lead and inspire others.
  • Modeling Behavior: By prioritizing personal development, leaders set an example for their team members to follow.
  • Adapting to Change: Ongoing learning helps leaders stay adaptable and responsive to the ever-changing business environment.
  • Leveraging Strengths: Personal development allows leaders to identify and leverage their strengths while addressing areas for improvement.

How does "The Secret: What Great Leaders Know and Do" suggest leaders handle team engagement?

  • Right Fit: Ensure team members are in roles that align with their strengths and interests to maximize engagement.
  • Empowerment: Encourage team members to take ownership of their work and contribute ideas for improvement.
  • Recognition: Regularly acknowledge and reward team members' contributions to foster a sense of belonging and motivation.
  • Open Communication: Maintain open lines of communication to understand team members' needs and address any concerns.

What is the significance of embodying values in leadership as per the book?

  • Building Trust: Living by the values you promote is essential for building trust and credibility with your team.
  • Cultural Influence: Leaders who embody values help shape and reinforce the organizational culture.
  • Consistency: Consistent behavior aligned with values strengthens a leader's influence and effectiveness.
  • Role Modeling: By embodying values, leaders serve as role models for their team, encouraging them to adopt similar behaviors.

Review Summary

4.07 out of 5
Average of 2k+ ratings from Goodreads and Amazon.

The Secret receives mostly positive reviews, with an average rating of 4.06 out of 5. Readers appreciate its storytelling approach to leadership principles, focusing on the SERVE model (See the future, Engage and develop others, Reinvent continuously, Value results and relationships, Embody values). Many find it inspiring and practical, while some criticize its simplistic narrative. The book is praised for its emphasis on servant leadership and continuous improvement. Critics argue it can be cheesy and unrealistic, but overall, it's considered a valuable resource for aspiring leaders.

Your rating:

About the Author

Ken Blanchard is a renowned leadership expert and bestselling author, best known for co-writing "The One Minute Manager." With over 60 books to his name, Blanchard's works have sold more than 21 million copies and been translated into 27 languages. He co-founded The Ken Blanchard Companies, an international management training and consulting firm, with his wife Margie in 1979. Blanchard also teaches in the Master of Science in Executive Leadership Program at the University of San Diego. His influence in the field of leadership has earned him recognition as one of Amazon's top 25 bestselling authors of all time.

Other books by Kenneth H. Blanchard

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