The Startup of You (Revised and Updated)

1. Embrace the Start-up of You Mindset: Your Career is a Permanent Beta

All human beings are entrepreneurs. When we were in the caves, we were all self-employed … finding our food, feeding ourselves. That's where human history began.

Entrepreneurial mindset. In today's rapidly changing job market, treating your career like a start-up is essential. This means embracing a state of permanent beta, where you're constantly adapting, learning, and improving. Just as successful companies iterate and evolve, so should you in your professional life.

Continuous growth. The traditional career escalator is broken. Instead of relying on a single company or industry for lifelong employment, you must take charge of your own career development. This involves:

• Constantly updating your skills
• Seeking new opportunities
• Adapting to market changes
• Embracing uncertainty and change as opportunities for growth

2. Develop Your Competitive Advantage Through Assets, Aspirations, and Market Realities

A company hires me over other professionals because …

Competitive edge. Your competitive advantage in the job market is formed by the interplay of three key elements:

1. Assets: Your current skills, knowledge, and resources
2. Aspirations: Your goals, passions, and values
3. Market Realities: The demand for your skills and the competition you face

To develop a strong competitive advantage:

• Regularly assess and improve your skills (assets)
• Align your career choices with your long-term goals (aspirations)
• Stay informed about industry trends and job market demands (market realities)
• Seek opportunities where these three elements intersect

3. Implement ABZ Planning to Navigate Career Uncertainty

The best thing to do is to think and plan two steps ahead.

Flexible planning. ABZ Planning is an adaptive approach to career management:

• Plan A: Your current plan of action
• Plan B: Potential pivot options if Plan A doesn't work out
• Plan Z: Your fallback position or safety net

Iterative process. Continuously reassess and adjust your plans based on new information and experiences. This approach allows you to:

• Pursue ambitious goals while mitigating risks
• Remain adaptable in the face of unexpected changes
• Maintain a sense of security through your Plan Z

4. Build a Diverse and Robust Professional Network

Relationships matter because the people you spend time with shape who you are and who you become.

Network strength. Your professional network is crucial for career success. Focus on building both strong and weak ties:

• Strong ties: Close relationships with trusted allies and mentors
• Weak ties: Broader connections that can provide diverse information and opportunities

Network strategies:

• Cultivate genuine relationships based on mutual benefit
• Engage in regular networking activities, both online and offline
• Leverage platforms like LinkedIn to maintain and expand your network
• Offer help and value to others before asking for favors

5. Generate and Pursue Breakout Opportunities

The best way to ensure that lucky things happen is to make sure a lot of things happen.

Opportunity creation. Actively seek and create opportunities rather than waiting for them to come to you. Strategies include:

• Cultivating curiosity and staying open to new experiences
• Joining professional groups and associations
• Attending industry events and conferences
• Starting side projects or freelancing to expand your skill set

Serendipity. Increase your chances of stumbling upon great opportunities by:

• Putting yourself in new situations
• Meeting diverse groups of people
• Sharing your ideas and work publicly
• Being open to unexpected connections and possibilities

6. Take Intelligent Risks to Accelerate Your Career

If you don't find risk, risk will find you.

Risk assessment. Intelligent risk-taking involves:

• Evaluating potential upsides and downsides
• Considering the reversibility of decisions
• Assessing your ability to recover from potential failures

Career resilience. Taking calculated risks can lead to long-term career stability by:

• Building adaptability and resilience
• Developing a diverse skill set
• Creating multiple income streams or career options
• Staying relevant in a rapidly changing job market

7. Harness Network Intelligence for Better Decision-Making

Who you know is what you know.

Collective wisdom. Tap into your network's knowledge and experience to make better career decisions:

• Seek advice from domain experts in your field
• Consult trusted friends who know you well
• Engage with smart people outside your immediate circle for fresh perspectives

Information synthesis. When gathering intelligence from your network:

• Ask thoughtful, specific questions
• Consider the biases and perspectives of your sources
• Synthesize multiple viewpoints to form a comprehensive understanding
• Use this collective intelligence to inform your career choices and strategies

By implementing these key takeaways, you can navigate the modern career landscape with greater agility, resilience, and success. Remember that your career is an ongoing process of growth and adaptation, much like a start-up in permanent beta.

Last updated: October 2, 2024