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When I Say No, I Feel Guilty

When I Say No, I Feel Guilty

How to Cope - Using the Skills of Systematic Assertive Therapy
by Manuel J. Smith 1975 352 pages
4.02
2k+ ratings
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Key Takeaways

1. Assert your right to be your own judge and decision-maker

You have the right to judge your own behavior, thoughts, and emotions, and to take the responsibility for their initiation and consequences upon yourself.

Embrace self-judgment. This fundamental assertive right empowers you to make independent decisions about your life, free from external manipulation. By accepting this right, you take full responsibility for your actions and their outcomes, rather than allowing others to dictate your choices.

Recognize manipulation attempts. People often try to control others by imposing arbitrary rules or standards. By understanding that you are the ultimate judge of your behavior, you can identify and resist these manipulative tactics. This doesn't mean disregarding all external input, but rather evaluating it critically and making your own informed decisions.

Balance assertiveness and empathy. While asserting your right to self-judgment, remain aware of how your actions affect others. Strive for a balance between standing up for yourself and considering the needs and feelings of those around you. This approach fosters healthier relationships and more effective communication.

2. Use "Broken Record" technique to persistently communicate your wants

You don't know why? I'll tell you why! Because you usually give up after you hear the first 'No.'

Persistence is key. The Broken Record technique involves calmly and repeatedly stating your position or request without becoming defensive or aggressive. This method is particularly effective when dealing with manipulative or evasive individuals who try to divert the conversation or wear you down.

Maintain composure. When using the Broken Record technique:

  • Stay calm and composed
  • Keep your voice steady and neutral
  • Avoid getting sidetracked by irrelevant arguments or emotional appeals
  • Simply restate your position or request

Practice in low-stakes situations. To become comfortable with this technique, start by using it in less emotionally charged situations, such as dealing with telemarketers or salespeople. As you gain confidence, you can apply it to more personal or important interactions.

3. Master the art of "Fogging" to deflect manipulative criticism

A fog bank is remarkable in some aspects. It is very persistent. We cannot clearly see through it. It offers no resistance to our penetration. It does not fight back.

Agree with truths, not judgments. Fogging involves agreeing with any truth in a critical statement while ignoring or deflecting the implied judgment. This technique helps you maintain your position without becoming defensive or argumentative.

Three types of Fogging:

  1. Agreeing with truth: Acknowledge factual statements without accepting negative implications
  2. Agreeing with probability: Recognize the possibility of truth in a statement without conceding to it
  3. Agreeing in principle: Accept the general logic of an argument without agreeing to its specific application

Remain calm and neutral. When using Fogging, maintain a relaxed demeanor and neutral tone. This approach often disarms critics and prevents escalation of conflicts, allowing for more productive conversations.

4. Employ "Negative Inquiry" to prompt honest communication

If you do not respond to the withdrawal of goodwill as a manipulative device, there is no payoff for it, except for venting anger (a transient state), and its frequency of use will diminish.

Seek clarification. Negative Inquiry involves asking for more information about criticisms or negative statements. This technique encourages the critic to express their true feelings and concerns, often revealing underlying issues or misunderstandings.

Benefits of Negative Inquiry:

  • Promotes open communication
  • Exposes manipulative tactics
  • Encourages self-reflection in the critic
  • Provides opportunities for genuine problem-solving

Use non-defensive questions. Frame your inquiries in a curious, non-confrontational manner. For example, "What is it about my behavior that bothers you?" or "Can you help me understand why you feel that way?" This approach invites honest dialogue and discourages manipulative behavior.

5. Practice "Negative Assertion" to own your flaws without shame

Assertively accept those things that are negative about yourself.

Embrace imperfection. Negative Assertion involves openly acknowledging your mistakes, limitations, or negative qualities without becoming defensive or feeling ashamed. This technique disarms critics and demonstrates self-awareness and confidence.

Benefits of Negative Assertion:

  • Reduces anxiety about imperfections
  • Builds self-confidence
  • Diminishes others' ability to use your flaws against you
  • Encourages more honest and open relationships

Practice self-acceptance. Regularly acknowledge your mistakes and shortcomings to yourself and others. Use phrases like "You're right, I did make a mistake" or "That's true, I'm not very good at that." By owning your flaws, you reduce their power to manipulate or shame you.

6. Develop assertive social conversation skills

Communication is the "glue" that keeps people together while a relationship grows and strengthens into a channel of mutual support, counsel, productivity, excitation, and satisfaction.

Master FREE INFORMATION. Pay attention to the unsolicited information people share about themselves. This provides valuable conversational material and shows genuine interest in others.

Practice SELF-DISCLOSURE. Share appropriate information about your own thoughts, feelings, and experiences. This encourages reciprocal openness and builds deeper connections.

Key social assertiveness skills:

  • Active listening
  • Following up on free information
  • Appropriate self-disclosure
  • Maintaining eye contact
  • Asking open-ended questions

Balance sharing and listening. Aim for a give-and-take in conversations, alternating between sharing your own experiences and encouraging others to share theirs. This creates more engaging and satisfying social interactions.

7. Apply assertiveness in commercial and authority situations

If you are your own judge, you do not need to explain your behavior to someone else for them to decide if it is right, wrong, correct, incorrect, or whatever tag they want to use.

Know your rights as a consumer. In commercial situations, understand that you have the right to receive what you paid for and to express dissatisfaction without guilt or anxiety. Use assertive techniques to address issues with products or services.

Navigate authority relationships. In workplace or educational settings, recognize the existing power dynamics while still asserting your rights and needs. Use techniques like Broken Record and Fogging to maintain your position respectfully.

Assertive strategies for commercial and authority situations:

  • Clearly state your position or request
  • Remain calm and composed
  • Use "I" statements to express your needs
  • Focus on finding solutions rather than placing blame
  • Be willing to compromise when appropriate

Prepare for potential conflicts. Anticipate possible objections or resistance in commercial and authority situations. Practice your assertive responses in advance to increase your confidence and effectiveness.

8. Navigate equal relationships with assertive communication

When we interact only through aggression or flight, we also feel terrible since these modes of behavior always have the unpleasant emotions of anger or fear associated with them.

Establish clear boundaries. In equal relationships, such as friendships or romantic partnerships, use assertive communication to express your needs, wants, and limits. This helps prevent misunderstandings and resentment.

Address conflicts promptly. Don't let issues fester in equal relationships. Use assertive techniques to discuss problems as they arise, focusing on finding mutually beneficial solutions.

Strategies for assertive communication in equal relationships:

  • Express your feelings and needs clearly
  • Listen actively to your partner's perspective
  • Use "I" statements to avoid blame
  • Seek compromises that respect both parties' needs
  • Be willing to say "no" when necessary

Practice empathy. While being assertive, remain sensitive to your partner's feelings and needs. Strive for a balance between standing up for yourself and maintaining a caring, supportive relationship.

9. Address sexual issues through open, assertive dialogue

Being assertive in these situations can clarify what both parties really want and a compromise often falls out naturally.

Overcome sexual communication barriers. Many couples struggle to discuss sexual issues openly. Use assertive communication techniques to express your desires, concerns, and boundaries in a non-threatening way.

Address underlying issues. Sexual problems often stem from non-sexual relationship issues or personal insecurities. Use Negative Inquiry and Negative Assertion to explore and address these underlying concerns.

Key strategies for assertive sexual communication:

  • Express your desires and needs clearly
  • Listen to your partner's perspective without judgment
  • Be willing to compromise and experiment
  • Address non-sexual relationship issues that may affect intimacy
  • Seek professional help if needed

Cultivate ongoing dialogue. Treat sexual communication as an ongoing process rather than a one-time discussion. Regularly check in with your partner about your sexual relationship, using assertive techniques to maintain open and honest communication.

Last updated:

Review Summary

4.02 out of 5
Average of 2k+ ratings from Goodreads and Amazon.

When I Say No, I Feel Guilty receives mixed reviews. Many praise its assertiveness techniques like "fogging" and "broken record," finding them helpful for building confidence and handling manipulation. However, critics note outdated examples, misogynistic content, and potentially manipulative tactics. The book's straightforward approach and practical advice are appreciated, but some find the dialogues unrealistic or repetitive. Despite its flaws, many readers still find value in the core assertiveness principles, though they recommend reading with a critical eye due to the book's age and dated perspectives.

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About the Author

Manuel J. Smith was a pioneering psychologist in the field of assertiveness training. He authored the bestselling book "When I Say No, I Feel Guilty" in 1975, which became a classic in self-help literature. Smith's work focused on teaching individuals how to assert themselves effectively in various social and professional situations. He developed techniques like "fogging," "broken record," and "negative assertion" to help people communicate more confidently and resist manipulation. Smith's approach emphasized the importance of recognizing one's rights and standing up for oneself without infringing on others. His ideas significantly influenced the self-help movement of the 1970s and continue to be referenced in assertiveness training today.

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