What's Your Dream?

1. Dispel the Myths: Success Requires Unlearning Societal Misconceptions

We have some weird ideas about what success is and how to achieve it.

Challenging conventional wisdom. Many commonly held beliefs about success, such as "hard work guarantees luck" or "failure is a disaster," are actually myths that can hinder the pursuit of dreams. These misconceptions, often ingrained from a young age, can lead to misdirected efforts and a fear of taking necessary risks.

• The "harder I work, the luckier I get" myth often overshadows the importance of skill, judgment, and creativity.
• The "failure means disaster" myth prevents people from taking risks and learning from mistakes.

Reprogramming for success. To clear the path for a real dream, it's essential to deprogram oneself from these harmful ideas. This involves questioning everything, including widely accepted norms, and adopting a mindset that embraces learning, adaptability, and resilience.

A clean slate. By rejecting these myths, individuals can create a clean surface upon which their dreams can take root, free from the undermining influence of societal misconceptions. This allows for a more authentic and purposeful approach to achieving personal and professional fulfillment.

2. Dreams Ignite Purpose: Discovering Your "Why" Fuels Achievement

When you have a dream, and when you have identified a purpose, it changes your life.

Dreams as a galvanizing force. A dream is more than just a wish; it's a powerful and necessary force that can transform your life. It provides a clear direction, making work feel worthwhile and instilling a sense of purpose that transcends the mundane.

• A dream provides motivation, clarity, and a sense of meaning.
• It helps you escape the trap of playing by someone else's rules.

Purpose as the engine. Purpose is the essential reason for being, the motive that keeps you moving forward as you work towards your dream. It's the fuel that sustains you through challenges and setbacks, providing a deeper sense of fulfillment than simply chasing financial rewards.

Kellie's K9s. Kellie's story exemplifies the power of a dream rooted in personal experience. Her desire to care for animals stemmed from her own experiences of abandonment, transforming pain into purpose and driving her to create a successful dog grooming business.

3. Purpose Charges the Dream: Aligning Actions with Core Values

Give more and try different ways of giving. And when you find that one thing that gives you a warm feeling, run with that.

Purpose as a motivator. Purpose is the essential reason for being, the motive that keeps you ticking over and moving forward as you work towards the dream. It's a close cousin to it, but not the same thing, and it will be important to your journey in different ways.

• Purpose provides fuel for the dream, acting as the petrol in its engine.
• It helps to fix the education system, to help other people find their dream, and to ignite ten million of those dreams.

Fluid's transformation. The story of Fluid, the creative agency, illustrates the transformative power of purpose. Initially focused solely on profit, the company struggled with high staff turnover until it redefined its purpose to celebrate creativity and support its employees, leading to increased loyalty and success.

Purpose as a problem solver. Purpose provides focus, tightens perspective, and sharpens mindset. It helps to negate bad habits, distractions, and doubts, creating space to focus on what actually matters and paving the way towards the dream.

4. The Staircase of Stuck: Identifying and Overcoming Limiting Beliefs

These myths will kill your dream unless you learn to identify, reject and overcome them.

The staircase metaphor. The journey to achieving a dream is often hindered by a series of limiting beliefs and excuses, represented as steps on a staircase. Recognizing and overcoming these obstacles is crucial for progress.

• Each step represents a common reason people give for not pursuing their dreams.
• These blockers range from a lack of time to a fear of failure.

Common blockers. The seven steps include:

• "I don't have time"
• "I'm trapped"
• "I don't need it"
• "I don't know what"
• "I don't know how"
• "I'm worried what they'll think"
• "I've tried before"

Sam's story. Sam's story exemplifies how overcoming limiting beliefs can unlock potential. Despite having a dream of starting a catering business, she was held back by self-doubt until a chance encounter and a supportive nudge propelled her to take action and launch "Chez Sam."

5. Three Questions to Unlock Your Dream: Likes, Pain, and Helping Others

The purpose of life is a life of purpose.

The power of introspection. Discovering your dream requires a deep dive into your life experiences, wants, and needs. This involves asking yourself three key questions:

• What do I like and dislike?
• What is my pain?
• How can I help others?

Likes and dislikes. Identifying your passions and strengths provides a starting point for your dream. It helps you focus on activities that energize you and align with your natural abilities.

Pain into purpose. Turning personal pain into purpose can be a powerful motivator. By addressing a wrong you wish to right or a difference you want to make, you can create a dream that is deeply meaningful and impactful.

Helping others. Connecting your dream to a desire to help others adds a layer of fulfillment and purpose. It transforms your ambition into a service, creating a positive impact on the world and making your work more worthwhile.

6. Financial Freedom: Stop Selling Time and Start Buying It

A possession should never be your dream.

Breaking free from financial obligations. Many people are trapped in jobs they dislike due to financial obligations, such as mortgages and debts. To pursue a dream, it's essential to gain financial freedom by reducing expenses and increasing income.

• Stop selling time for money and start buying time by building assets.
• Cut costs ruthlessly and live within your means.

Mortgage vs. Freedom. Homeownership can be a trap, limiting flexibility and tying you to a specific location. Renting provides greater freedom to pursue opportunities and relocate if necessary.

The Porsche lesson. The author's experience with buying a Porsche illustrates the emptiness of material possessions as a source of fulfillment. True freedom comes from pursuing a dream, not accumulating wealth.

7. Mindset Matters: Train Your Brain for Resilience and Growth

You have to embrace it, learn its lessons and accept that failure is often the price of risk.

The power of a growth mindset. A positive mindset is crucial for overcoming challenges and achieving success. This involves embracing failure as a learning opportunity, cultivating resilience, and maintaining a belief in your ability to grow and improve.

Overcoming fear of failure. Fear of failure is a common obstacle to pursuing dreams. To overcome this fear, it's important to define the problem, understand its source, and develop strategies for managing it.

Embracing hard things. Avoiding difficult tasks can lead to stagnation and a lack of fulfillment. Instead, embrace challenges as opportunities for growth and development.

8. Build a Boat: Prepare, Then Leap Towards Your Dream

You need to clear these barriers out of the way to give yourself the best chance at success.

The boat-building analogy. Before embarking on the journey to achieve your dream, it's essential to prepare and equip yourself for the challenges ahead. This involves building a "boat" by developing the necessary skills, knowledge, and resources.

Essential preparations:

• Gain relevant experience
• Build a network of contacts
• Develop a solid business plan
• Save enough money to support yourself

Sam's story. Sam's story illustrates the importance of preparation and seizing opportunities. By taking the initiative to cater an event and pitch her business, she transformed her dream into a reality.

9. Start Poor, Grow Rich: Bootstrapping for Sustainable Success

We don’t succeed by forcing ourselves to work hard as some kind of punishment.

The value of bootstrapping. Starting a business with limited resources can be an advantage, forcing you to be resourceful, disciplined, and focused on generating revenue. This approach builds a strong foundation for sustainable growth.

• Bootstrapping encourages creativity and innovation.
• It forces you to prioritize essential expenses and avoid wasteful spending.

The DevaShard lesson. The author's experience with DevaShard highlights the dangers of overspending and relying on external funding. Bootstrapping fosters a more sustainable and resilient business model.

Sophie's story. Sophie's story shows how needs can grow into purposes which power dreams. Her dream was to make a huge success of the I Am Denim brand, and the purpose that underpinned it was to ensure no one would be in the position she had been, where medical trauma was compounded by not being able to find something so simple and essential as a comfortable pair of jeans.

10. Find Brilliant People: Build a Team Aligned with Your Purpose

The purpose of life is a life of purpose.

The importance of people. The success or failure of a business depends heavily on the people involved. Hiring well, striking good partnerships, and building a strong team are crucial for achieving your dream.

Hiring for purpose. When hiring, prioritize candidates who are aligned with your purpose and share your values. This ensures a cohesive and motivated team that is committed to the company's mission.

The "Madoff" test. The author's "Madoff" test is a unique way to assess a candidate's moral compass. By presenting a hypothetical scenario involving unethical behavior, you can gauge their values and ensure they align with your own.

11. Develop a Risk Muscle: Calculated Risks Fuel Growth

You have to embrace it, learn its lessons and accept that failure is often the price of risk.

Risk as a necessary ingredient. Taking calculated risks is essential for growth and innovation. Without risk, businesses stagnate and fail to adapt to changing market conditions.

The yposting example. The author's decision to engage in yposting, while technically illegal, illustrates the importance of taking calculated risks to achieve a specific objective. The campaign generated significant attention and helped to promote HelpBnk's message.

The importance of calculated risks. It’s about being smart, calculated and precise. About knowing when to try something and how to stack the odds in your favor. You can be a good risk-taker, and you become a better one the more you do it.

12. Persistence Pays: Keep Going Through Adversity

If you stop, someone dies.

The power of perseverance. Persistence is the key to overcoming challenges and achieving long-term success. It's the ability to keep going even when faced with setbacks, adversity, and doubt.

The Michelangelo example. Michelangelo's creation of David exemplifies the power of persistence. Despite facing numerous obstacles and challenges, he persevered for three years, ultimately creating a masterpiece that has stood the test of time.

Nvidia's near-death experience. Nvidia's story illustrates the importance of persistence in the face of near-bankruptcy. By refusing to give up, the company was able to turn its fortunes around and become a trillion-dollar success story.

Last updated: March 4, 2025