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Why Motivating People Doesn't Work . . . and What Does

Why Motivating People Doesn't Work . . . and What Does

The New Science of Leading, Energizing, and Engaging
by Susan Fowler 2014 232 pages
3.72
500+ ratings
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Key Takeaways

1. Motivating people doesn't work because they are already motivated

People are always motivated. The question is not if, but why they are motivated.

Motivation is constant. The traditional approach to motivation assumes that people lack motivation and need external stimuli to be driven. However, this view is fundamentally flawed. Everyone is motivated at all times, but the quality and direction of that motivation vary.

Quality matters more than quantity. The key is not to increase motivation, but to understand and improve its quality. High-quality motivation stems from internal drivers like values and purpose, while low-quality motivation relies on external factors like rewards or fear.

Shift the focus. Instead of trying to motivate people, leaders should aim to:

  • Understand the current motivational state of their team members
  • Help individuals identify their own motivational drivers
  • Create an environment that nurtures high-quality motivation

2. Understanding the Spectrum of Motivation is key to effective leadership

The Spectrum of Motivation provides you choices for satisfying your psychological needs and experiencing positive energy, vitality, and a sense of well-being.

Six motivational outlooks. The Spectrum of Motivation model outlines six distinct motivational states:

  1. Disinterested
  2. External
  3. Imposed
  4. Aligned
  5. Integrated
  6. Inherent

Suboptimal vs. optimal motivation. The first three outlooks (disinterested, external, and imposed) are considered suboptimal, while the last three (aligned, integrated, and inherent) are optimal. Optimal motivation leads to sustained performance, creativity, and well-being.

Leadership implications. Effective leaders:

  • Recognize different motivational outlooks in themselves and others
  • Help individuals shift from suboptimal to optimal outlooks
  • Create workplace conditions that foster optimal motivation

3. Psychological needs for Autonomy, Relatedness, and Competence drive motivation

The nature of human motivation is not about making money. The nature of human motivation is in making meaning.

ARC framework. Three fundamental psychological needs drive human motivation:

  • Autonomy: The need to perceive we have choices
  • Relatedness: The need to care about and be cared about by others
  • Competence: The need to feel effective at meeting everyday challenges

Satisfying ARC leads to thriving. When these needs are met, individuals experience:

  • Positive energy and vitality
  • A sense of well-being
  • Sustained high performance
  • Increased creativity and productivity

Leadership focus. To nurture optimal motivation, leaders should:

  • Provide choices and rationales for tasks (Autonomy)
  • Foster meaningful connections and purpose (Relatedness)
  • Offer opportunities for growth and mastery (Competence)

4. Self-regulation through Mindfulness, Values, and Purpose enhances motivation

Self-regulation is mindfully managing feelings, thoughts, values, and purpose for immediate and sustained positive effort.

MVPs of self-regulation. Three key elements promote high-quality self-regulation:

  1. Mindfulness: Being aware and attuned to the present moment without judgment
  2. Values: Premeditated, cognitive standards of what a person considers good or bad
  3. Purpose: A deep and meaningful reason for doing something

Benefits of self-regulation. Effective self-regulation:

  • Helps individuals shift to optimal motivational outlooks
  • Enhances resilience in face of workplace challenges
  • Promotes sustained high-quality performance

Developing self-regulation skills. Leaders can support this by:

  • Encouraging mindfulness practices in the workplace
  • Facilitating values clarification exercises
  • Helping individuals connect their work to a larger purpose

5. Leaders should facilitate motivational outlook conversations, not problem-solve

Outlook conversations don't guarantee a shift to an optimal motivational outlook, but at the very least, they provide an opportunity for growth and understanding.

Motivational outlook conversations. These are informal or formal opportunities to help individuals shift to an optimal motivational outlook. They differ from traditional problem-solving or feedback sessions.

Key principles:

  • Avoid problem-solving or imposing your values
  • Don't expect an immediate shift
  • Focus on understanding the individual's current outlook
  • Help them explore their own values and purpose

Conversation structure:

  1. Prepare by examining your own motivational outlook
  2. Help the individual identify their current outlook
  3. Facilitate a shift to an optimal outlook using MVPs
  4. Guide reflection on the conversation experience

6. Rethink common workplace beliefs that erode motivation

Not all beliefs are values, but all values are beliefs. The quality of your beliefs determines the quality of your leadership values.

Five eroding beliefs to challenge:

  1. "It's not personal; it's just business"
  2. "The purpose of business is to make money"
  3. "Leaders are in a position of power"
  4. "The only thing that really matters is results"
  5. "If you cannot measure it, it doesn't matter"

Reframing beliefs. Consider alternative perspectives:

  1. If it is business, it is personal
  2. The purpose of business is to serve
  3. Leaders create workplaces where people satisfy their psychological needs
  4. What matters is why and how results are achieved
  5. If you cannot measure it, it's probably really important

Leadership implications. By challenging these beliefs, leaders can:

  • Create a more humanizing work environment
  • Foster intrinsic motivation and purpose
  • Promote long-term sustainable success

7. Creating a workplace that nurtures optimal motivation benefits everyone

When you focus on what you want for people, you are more likely to get the results you want from people.

Benefits for the organization:

  • Increased productivity and creativity
  • Higher employee engagement and retention
  • Improved customer satisfaction and loyalty
  • Sustainable long-term success

Benefits for individuals:

  • Greater job satisfaction and well-being
  • Enhanced personal growth and development
  • Improved work-life balance
  • Increased sense of purpose and meaning

Leadership approach. To create such a workplace:

  • Focus on satisfying employees' psychological needs (ARC)
  • Facilitate regular motivational outlook conversations
  • Challenge and reframe outdated organizational beliefs
  • Invest in developing individuals' self-regulation skills
  • Model optimal motivation in your own leadership practices

By understanding and applying these key takeaways, leaders can create a workplace where people flourish as they succeed, leading to sustainable high performance and well-being for both individuals and organizations.

Last updated:

FAQ

What's "Why Motivating People Doesn't Work . . . and What Does" about?

  • Core Premise: The book challenges the traditional methods of motivation, arguing that motivating people with external rewards and pressures doesn't work. Instead, it introduces a new science of motivation that focuses on understanding why people are motivated.
  • Psychological Needs: It emphasizes the importance of satisfying three psychological needs—autonomy, relatedness, and competence—to foster optimal motivation.
  • Motivational Outlooks: The book presents the Spectrum of Motivation model, which categorizes different motivational outlooks and explains how to shift from suboptimal to optimal motivation.
  • Practical Application: It provides leaders with tools and techniques to facilitate motivational shifts in themselves and others, promoting a more engaged and productive workforce.

Why should I read "Why Motivating People Doesn't Work . . . and What Does"?

  • New Perspective: The book offers a fresh perspective on motivation, challenging outdated beliefs and practices that many leaders still rely on.
  • Practical Tools: It provides actionable strategies and tools for leaders to enhance motivation within their teams, leading to better performance and satisfaction.
  • Scientific Foundation: The concepts are grounded in decades of research on human motivation, making the advice both credible and effective.
  • Personal Growth: Readers can apply the principles not only in professional settings but also in personal life, leading to improved well-being and fulfillment.

What are the key takeaways of "Why Motivating People Doesn't Work . . . and What Does"?

  • Motivation is Always Present: People are always motivated; the key is understanding why they are motivated and how to shift their motivation to be more optimal.
  • Satisfy Psychological Needs: Fulfilling the needs for autonomy, relatedness, and competence is crucial for optimal motivation and engagement.
  • Shift to Optimal Motivation: Leaders can facilitate shifts in motivational outlooks by using mindfulness, aligning with values, and connecting to a noble purpose.
  • Leadership Practice: Effective leadership involves creating environments where people can satisfy their psychological needs and thrive.

What are the best quotes from "Why Motivating People Doesn't Work . . . and What Does" and what do they mean?

  • "Motivating people doesn’t work because they are already motivated." This quote highlights the book's central argument that motivation is inherent, and the focus should be on understanding and enhancing it rather than trying to instill it.
  • "The motivation dilemma is that leaders are being held accountable to do something they cannot do—motivate others." It underscores the misconception that leaders can directly motivate others, emphasizing the need for a different approach.
  • "Optimal motivation means having the positive energy, vitality, and sense of well-being required to sustain the pursuit and achievement of meaningful goals while thriving and flourishing." This quote defines optimal motivation and its benefits, emphasizing the importance of well-being in achieving sustained success.

How does the Spectrum of Motivation model work in "Why Motivating People Doesn't Work . . . and What Does"?

  • Six Motivational Outlooks: The model categorizes motivation into six outlooks: disinterested, external, imposed, aligned, integrated, and inherent, each with different implications for energy and performance.
  • Suboptimal vs. Optimal: The first three outlooks are suboptimal, often driven by external factors, while the latter three are optimal, driven by internal values and purpose.
  • Shifting Motivation: The model provides a framework for shifting from suboptimal to optimal motivation by satisfying psychological needs and using self-regulation techniques.
  • Practical Application: Leaders can use the model to assess and facilitate motivational shifts in their teams, leading to improved engagement and productivity.

What is the role of psychological needs in "Why Motivating People Doesn't Work . . . and What Does"?

  • Three Core Needs: The book identifies autonomy, relatedness, and competence as the three psychological needs essential for optimal motivation.
  • Autonomy: The need to perceive that one has choices and is the source of their actions.
  • Relatedness: The need to feel connected to others and contribute to something greater than oneself.
  • Competence: The need to feel effective and capable of meeting challenges and opportunities.

How can leaders apply the concepts from "Why Motivating People Doesn't Work . . . and What Does"?

  • Facilitate Outlook Conversations: Leaders can conduct motivational outlook conversations to help team members identify and shift their motivational outlooks.
  • Promote Self-Regulation: Encourage practices like mindfulness, aligning with values, and connecting to a noble purpose to enhance self-regulation.
  • Create Supportive Environments: Design work environments that satisfy psychological needs, fostering a culture of autonomy, relatedness, and competence.
  • Reflect and Adjust: Continuously reflect on and adjust leadership practices to support optimal motivation and engagement.

What is the danger of drive according to "Why Motivating People Doesn't Work . . . and What Does"?

  • External Control: Drive often implies being controlled by external factors, which can undermine autonomy and lead to suboptimal motivation.
  • Short-Term Focus: A focus on drive can lead to short-term gains at the expense of long-term well-being and sustainability.
  • Pressure and Stress: Drive can create pressure and stress, which negatively impact relatedness and competence.
  • Alternative Approach: The book advocates for a focus on thriving rather than driving, emphasizing the satisfaction of psychological needs.

How does "Why Motivating People Doesn't Work . . . and What Does" redefine the purpose of business?

  • Beyond Profit: The book challenges the belief that the sole purpose of business is to make money, advocating for a focus on service and meaning.
  • Service-Oriented: It suggests that the purpose of business should be to serve both employees and customers, creating value and meaning.
  • Profit as By-Product: Profit is seen as a by-product of creating a motivating environment where people can thrive and serve effectively.
  • Long-Term Success: A service-oriented approach leads to long-term success and sustainability, benefiting all stakeholders.

What are the MVPs of self-regulation in "Why Motivating People Doesn't Work . . . and What Does"?

  • Mindfulness: Being aware and present in the moment without judgment, helping individuals connect with their psychological needs.
  • Values: Developing and aligning with personal values to guide decisions and actions, enhancing motivation and well-being.
  • Purpose: Connecting actions to a noble purpose, providing meaning and direction, and fostering an integrated motivational outlook.
  • Application: Leaders can use these MVPs to facilitate shifts in motivation and create environments that support optimal motivation.

How does "Why Motivating People Doesn't Work . . . and What Does" address the issue of rewards?

  • Temporary Compliance: The book argues that rewards often lead to temporary compliance rather than sustained motivation and engagement.
  • Undermining Effects: Rewards can undermine intrinsic motivation by shifting focus to external incentives rather than internal satisfaction.
  • Alternative Strategies: It advocates for strategies that satisfy psychological needs and promote self-regulation, leading to more sustainable motivation.
  • Contextual Use: While rewards may be necessary in some contexts, they should be used carefully and not as the primary motivator.

What is the promise of optimal motivation for individuals and organizations in "Why Motivating People Doesn't Work . . . and What Does"?

  • For Individuals: Optimal motivation leads to greater well-being, engagement, and fulfillment, allowing individuals to thrive and achieve meaningful goals.
  • For Organizations: Organizations benefit from higher productivity, creativity, and employee satisfaction, leading to long-term success and sustainability.
  • Leadership Impact: Leaders who foster optimal motivation create a positive ripple effect, enhancing the motivation and performance of their teams.
  • Holistic Approach: The promise of optimal motivation is a more holistic approach to leadership and motivation, benefiting individuals, organizations, and society.

Review Summary

3.72 out of 5
Average of 500+ ratings from Goodreads and Amazon.

Why Motivating People Doesn't Work...and What Does challenges traditional motivation methods, arguing that people are inherently motivated. It introduces a spectrum of motivational outlooks and emphasizes fulfilling psychological needs of autonomy, relatedness, and competence. The book advocates for understanding individual motivators and creating environments that support intrinsic motivation. While praised for its fresh perspective and practical insights, some readers found it repetitive or difficult to implement. Overall, it's considered valuable for leaders seeking to improve workplace motivation, though opinions on its effectiveness vary.

Your rating:

About the Author

Susan Fowler is a renowned expert in motivation, leadership, and personal empowerment. As the founder and CEO of Mojo Moments, she has worked with diverse clients globally, including major corporations like Apple, Google, and Pfizer. Fowler has authored several bestselling books, including "Why Motivating People Doesn't Work...and What Does," which has been translated into 14 languages. She has also co-authored books with Ken Blanchard and developed leadership programs. Fowler's expertise is based on extensive experience in various business sectors and leadership training across 50 states and over 40 countries.

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