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You Can Negotiate Anything

You Can Negotiate Anything

The Groundbreaking Original Guide to Negotiation
by Herb Cohen 2019 260 pages
3.94
100+ ratings
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Key Takeaways

1. Negotiation is a universal skill for getting what you want

Negotiation is a field of knowledge and endeavor that focuses on gaining the favor of people from whom we want things.

Negotiation is everywhere. From personal relationships to professional settings, negotiation is a constant in our lives. It's not just about big business deals or diplomatic relations; it's about getting what you want in everyday situations. Whether you're asking for a raise, deciding on a family vacation, or resolving a conflict with a neighbor, you're negotiating.

Skills can be developed. Negotiation is not an innate talent but a learnable skill. By understanding the principles and practicing techniques, anyone can become a better negotiator. This involves:

  • Identifying your goals and the other party's needs
  • Communicating effectively
  • Finding creative solutions that benefit both parties
  • Managing emotions and relationships

Mindset matters. Approaching situations with a negotiation mindset can lead to better outcomes. Instead of viewing conflicts as win-lose scenarios, see them as opportunities to create value for all parties involved.

2. Power, time, and information are crucial variables in negotiation

Information, time pressures, and perceived power often spell the difference between satisfaction and frustration for you.

Information is power. The more you know about the other party's needs, constraints, and alternatives, the better positioned you are to negotiate. This includes:

  • Understanding their motivations and priorities
  • Knowing market rates and industry standards
  • Being aware of external factors that might influence the negotiation

Time management is critical. Deadlines and time pressure can work for or against you. Understanding how to use time strategically can give you an advantage:

  • Don't rush into agreements without proper preparation
  • Be patient and willing to extend negotiations if necessary
  • Use deadlines to create urgency when it benefits you

Power dynamics influence outcomes. Recognizing and leveraging different sources of power can shift the balance in your favor:

  • Expertise or specialized knowledge
  • Alternatives or walk-away options
  • Relationships and reputation
  • Legitimacy or formal authority

3. Perception of power is more important than actual power

If you think you've got it, then you've got it. If you think you don't have it, even if you have it, then you don't have it.

Confidence is key. Your belief in your own power and ability to negotiate effectively can significantly impact the outcome. This self-assurance can:

  • Influence how others perceive and respond to you
  • Give you the courage to ask for what you want
  • Help you remain calm under pressure

Identify your sources of power. Even if you don't have formal authority, you likely have other forms of power:

  • Knowledge or expertise
  • Relationships or networks
  • Alternatives or options
  • Personal qualities like persistence or creativity

Project power through behavior. Your actions and demeanor can convey power:

  • Speak with conviction
  • Maintain composure
  • Be prepared and well-informed
  • Use confident body language

4. Collaborative negotiation leads to mutually beneficial outcomes

Successful collaborative negotiation lies in finding out what the other side really wants and showing them a way to get it, while you get what you want.

Focus on interests, not positions. Instead of getting stuck on specific demands, explore the underlying needs and motivations of both parties. This approach:

  • Opens up more possibilities for agreement
  • Helps find creative solutions that satisfy everyone
  • Builds stronger relationships for future interactions

Create value, don't just distribute it. Look for ways to expand the pie before dividing it:

  • Identify shared interests
  • Explore different options
  • Bundle issues to create trade-offs

Aim for win-win outcomes. Collaborative negotiation is not about compromise, but finding solutions that truly benefit both parties:

  • Be open to unconventional solutions
  • Consider long-term relationships, not just short-term gains
  • Celebrate mutual success

5. Build trust and gain commitment for successful negotiations

Once trust exists it tends to endure. You may have observed that many people fall out of love; yet rarely does anyone fall out of like.

Establish rapport early. Building a connection with the other party lays the groundwork for trust:

  • Find common ground
  • Show genuine interest in their perspective
  • Be reliable and consistent in your interactions

Communicate openly and honestly. Transparency builds trust:

  • Share relevant information
  • Explain your reasoning and motivations
  • Address concerns and misunderstandings promptly

Follow through on commitments. Your actions speak louder than words:

  • Do what you say you'll do
  • Be punctual and prepared
  • Admit mistakes and take responsibility

Gain commitment from key stakeholders. Recognize that decisions often involve multiple parties:

  • Identify and engage influential individuals
  • Address concerns of all stakeholders
  • Build a coalition of support for your proposal

6. Recognize and manage different types of opponents

A visceral opponent is an emotional adversary, who not only disagrees with your point of view, but disagrees with you as a human being.

Distinguish between idea opponents and visceral opponents. Understanding the nature of your opposition helps you choose the right approach:

  • Idea opponents: Disagree on specific issues or proposals
  • Visceral opponents: Have personal or emotional conflicts with you

Strategies for idea opponents:

  • Focus on interests and common ground
  • Use objective criteria and data
  • Explore creative solutions together

Handling visceral opponents:

  • Address emotional issues separately from substantive ones
  • Avoid personal attacks or defensive reactions
  • Consider using a mediator or third party

Prevent creating visceral opponents:

  • Respect others' dignity and "face"
  • Avoid public humiliation or embarrassment
  • Separate the person from the problem

7. Use the telephone and written agreements strategically

After you've finished an important telephone transaction, carefully compose this written representation of the negotiated understanding.

Telephone negotiation tips:

  • Be the caller, not the callee, to maintain control
  • Prepare thoroughly before the call
  • Listen actively and use silence strategically
  • Have a graceful exit strategy

Importance of written agreements:

  • Clarify and confirm understandings
  • Prevent future misinterpretations
  • Serve as a reference for both parties

Writing effective memos of agreement:

  • Be clear and concise
  • Include all key points discussed
  • Use neutral language
  • Have both parties review and sign

Benefits of being the scribe:

  • Control the narrative and framing
  • Include details important to you
  • Set the tone for future interactions

8. Move up the hierarchy to resolve conflicts effectively

Every organization is a hierarchy. Steadily go up the ladder, rung by rung, until you get satisfaction.

Start at the appropriate level. Begin with the person directly responsible, but be prepared to escalate if necessary:

  • Give the initial contact a chance to resolve the issue
  • Document your attempts to resolve at lower levels
  • Remain professional and courteous throughout

Understand authority levels. Different levels of an organization have different decision-making powers:

  • Lower-level employees often have limited authority
  • Mid-level managers may have more flexibility
  • Top executives can often make exceptions to policies

Escalation strategies:

  • Clearly explain the issue and desired outcome
  • Provide relevant documentation and history
  • Appeal to the organization's values or reputation
  • Be persistent but respectful

Know when to stop. Recognize when you've reached the highest appropriate level:

  • Consider the cost-benefit of further escalation
  • Be prepared to accept a final decision
  • Explore alternative solutions or providers if necessary

Last updated:

Review Summary

3.94 out of 5
Average of 100+ ratings from Goodreads and Amazon.

You Can Negotiate Anything receives mixed reviews, with an average rating of 3.94/5. Readers appreciate Cohen's clear writing style, practical advice, and engaging anecdotes. Many find the book informative and empowering, praising its insights on win-win negotiations and relationship-building. However, some criticize outdated examples and language, limited applicability to certain situations, and potential bias. While some readers consider it a game-changer, others find it less relevant in modern contexts. Overall, the book is seen as a useful introduction to negotiation techniques, despite its limitations.

Your rating:

About the Author

Herb Cohen is a renowned negotiator with over three decades of experience in high-profile negotiations, including hostage situations and labor disputes. He has worked with government agencies, corporations, and individuals, applying his expertise to various fields. Cohen began teaching negotiation in 1963 and introduced terms like "Win-Win" and "Win-Lose." He authored the bestseller "You Can Negotiate Anything" and "Negotiate This!" His work has been featured in major publications, and he has lectured at prestigious institutions worldwide. Cohen's background includes military service during the Cold War and faculty positions at universities. His practical experience and academic contributions have made him a respected figure in the field of negotiation.

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