Nir Eyal is a bestselling author known for Hooked: How to Build Habit-Forming Products (2014 Goodreads Choice Awards finalist) and Indistractable: How to Control Your Attention and Choose Your Life (2019 nominee).
He has taught at Stanford Graduate School of Business and the Hasso Plattner Institute of Design, bringing behavioral science expertise to technology and psychology.
His work appears in Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today, translating research into practical applications.
Eyal maintains an active blog at NirAndFar.com, where he explores the intersection of human behavior, technology, and personal development.
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