Philip Kotler
Philip Kotler is a renowned marketing expert and author, widely recognized as the father of modern marketing.
His textbook "Marketing Management" is the most widely used graduate-level marketing textbook globally.
Kotler has developed numerous marketing concepts and worked with large companies on marketing strategy.
He regularly presents seminars worldwide on the latest marketing developments.
Kotler's work emphasizes the importance of incorporating innovation, distribution, and promotion systems into economic analysis.
His contributions have significantly shaped the field of marketing, influencing both academic theory and practical application in business.
Knihy autora Philip Kotler
Marketing Management
Most companies think marketing is selling. It's not. Here is the complete discipline.
Podnikání
Management
Ekonomie
Podnikání
Referenční
Marketing Management
Most companies think marketing is selling. It's not. Here is the complete discipline.
Podnikání
Management
Ekonomie
Podnikání
Referenční
Marketing 4.0
The classic marketing playbook, rewritten for when customers trust each other more than ads.
Podnikání
Management
Technologie
Leadership
Podnikání
Marketing 4.0
The classic marketing playbook, rewritten for when customers trust each other more than ads.
Podnikání
Management
Technologie
Leadership
Podnikání
Marketing Insights from A to Z
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
Podnikání
Management
Referenční
Ekonomie
Leadership
Marketing Insights from A to Z
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
Podnikání
Management
Referenční
Ekonomie
Leadership
Marketing 5.0
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
Podnikání
Technologie
Ekonomie
Management
Podnikání
Marketing 5.0
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
Podnikání
Technologie
Ekonomie
Management
Podnikání
Marketing 6.0
Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.
Podnikání
Technologie
Management
Psychologie
Sociologie
Marketing 6.0
Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.
Podnikání
Technologie
Management
Psychologie
Sociologie
Corporate Social Responsibility
The framework that turns corporate giving from a cost into a competitive lever.
Podnikání
Ekonomie
Management
Ethics
Udržitelnost
Corporate Social Responsibility
The framework that turns corporate giving from a cost into a competitive lever.
Podnikání
Ekonomie
Management
Ethics
Udržitelnost
Market Your Way to Growth
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
Podnikání
Marketing
Management
Podnikání
Leadership
Market Your Way to Growth
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
Podnikání
Marketing
Management
Podnikání
Leadership
Winning Global Markets
Countries are the wrong unit for global expansion. The companies winning now target cities instead.
Podnikání
Ekonomie
Globalization
Management
Finance
Winning Global Markets
Countries are the wrong unit for global expansion. The companies winning now target cities instead.
Podnikání
Ekonomie
Globalization
Management
Finance
