Barry Schwartz
Barry Schwartz is an American psychologist who serves as the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College.
He applies psychological research to real-world issues through frequent editorial contributions to the New York Times.
As a behavioral psychologist specializing in decision-making, happiness, and choice, Schwartz has authored several books exploring how people make decisions and the psychological impacts of modern consumer culture.
He combines academic rigor with accessible public scholarship, bridging psychology, philosophy, and social theory to help readers understand human behavior and well-being in contemporary society.
