Martin Lindstrom

martinlindstrom.com

Martin Lindstrom est un auteur à succès et un penseur du monde des affaires, reconnu pour ses travaux en marketing et en comportement des consommateurs.
Né en 1970, il a publié plusieurs ouvrages populaires, parmi lesquels The Ministry of Common Sense et Buyology, traduits en de nombreuses langues et vendus à des millions d’exemplaires à travers le monde.
L’expertise de Lindstrom repose sur une pensée non conventionnelle et la suppression des lourdeurs bureaucratiques dans les entreprises.
Il a été salué par le magazine TIME comme l’une des personnalités les plus influentes au monde et figure parmi les 20 meilleurs penseurs du business selon Thinkers50.
Son travail s’attache à comprendre la psychologie du consommateur et à améliorer l’efficacité organisationnelle grâce à des approches innovantes de résolution de problèmes et d’engagement client.

Livres de Martin Lindstrom

Buyology

par Martin Lindstrom • 2008

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

3.76

14 000+

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics 🏷️ Brand Psychology 👃 Sensory Marketing

Buyology

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

par Martin Lindstrom 2008 272 pages

3.76

14 000+ évaluations

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics 🏷️ Brand Psychology 👃 Sensory Marketing

Brandwashed

par Martin Lindstrom • 2011

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

3.81

4 000+

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Brandwashed

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

par Martin Lindstrom 2011 304 pages

3.81

4 000+ évaluations

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Small Data

par Martin Lindstrom • 2016

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

3.78

2 000+

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Small Data

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

par Martin Lindstrom 2016 256 pages

3.78

2 000+ évaluations

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Brand Sense

par Martin Lindstrom • 2005

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

3.88

500+

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

Brand Sense

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

par Martin Lindstrom 2005 256 pages

3.88

500+ évaluations

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

The Ministry of Common Sense

par Martin Lindstrom • 2020

Bureaucracy killed common sense. The companies that fought back built a department to revive it.

3.63

456

🗄️ Corporate Bureaucracy 👥 Customer-Centricity 🛡️ Psychological Safety 🕒 Meeting Culture ⚠️ Organizational Dysfunction

The Ministry of Common Sense

Bureaucracy killed common sense. The companies that fought back built a department to revive it.

par Martin Lindstrom 2020 256 pages

3.63

456 évaluations

🗄️ Corporate Bureaucracy 👥 Customer-Centricity 🛡️ Psychological Safety 🕒 Meeting Culture ⚠️ Organizational Dysfunction

Clicks, Bricks & Brands

par Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Clicks, Bricks & Brands

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

par Martin Lindstrom 2001 320 pages

4.15

20 évaluations

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

Compare Features

Free

Pro

📖 Read Summaries

Read unlimited summaries. Free users get 3 per month

🎧 Listen to Summaries

Listen to unlimited summaries in 40 languages

—

❤️ Unlimited Bookmarks

Free users are limited to 4

—

📜 Unlimited History

Free users are limited to 4

—

📥 Unlimited Downloads

Free users are limited to 1

—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M