פיליפ קוטלר

נולד בשנת 1931 kotlermarketing.com

פיליפ קוטלר הוא מומחה שיווק ידוע וסופר.
ספרו, ניהול שיווק, הוא ספר הלימוד הנפוץ ביותר ברמת תואר שני בשיווק ברחבי העולם.
קוטלר פיתח מספר רב של מושגי שיווק וכתב רבות על הנושא.
הוא מאמין כי תיאוריה שיווקית צריכה לכלול חדשנות, מערכות הפצה ומערכות קידום.
קוטלר ייעץ לחברות גדולות על אסטרטגיות שיווק ושיווק בינלאומי.
הוא מציג באופן קבוע סמינרים ברחבי העולם על ההתפתחויות האחרונות בשיווק.
עבודתו של קוטלר השפיעה באופן משמעותי על תחום השיווק, והקנתה לו את התואר "אבי ניהול השיווק".
תרומותיו עיצבו את החינוך והפרקטיקה בשיווק במשך עשורים.

ספרים מאת פיליפ קוטלר

ניהול שיווק

מאת פיליפ קוטלר • 1967

Most companies think marketing is selling. It's not. Here is the complete discipline.

4.06

6,000+

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

ניהול שיווק

Most companies think marketing is selling. It's not. Here is the complete discipline.

מאת פיליפ קוטלר 1967 729 עמודים

4.06

6,000+ דירוגים

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Marketing 4.0

מאת Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3,000+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 4.0

The classic marketing playbook, rewritten for when customers trust each other more than ads.

מאת Philip Kotler 2016 208 עמודים

4.06

3,000+ דירוגים

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 3.0

מאת Philip Kotler • 2010

Marketing sold products, then won customers. The next era competes for meaning.

3.99

1,000+

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

Marketing 3.0

Marketing sold products, then won customers. The next era competes for meaning.

מאת Philip Kotler 2010 208 עמודים

3.99

1,000+ דירוגים

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

Marketing Insights from A to Z

מאת Philip Kotler • 2003

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

4.07

1,000+

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Marketing Insights from A to Z

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

מאת Philip Kotler 2003 224 עמודים

4.07

1,000+ דירוגים

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Marketing 5.0

מאת Philip Kotler • 2021

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

4.00

1,000+

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

Marketing 5.0

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

מאת Philip Kotler 2021 206 עמודים

4.00

1,000+ דירוגים

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

Marketing 6.0

מאת Philip Kotler • 2023

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

3.70

246

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing 🤖 Ai-Powered Marketing 👶 Generational Marketing

Marketing 6.0

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

מאת Philip Kotler 2023 256 עמודים

3.70

246 דירוגים

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing 🤖 Ai-Powered Marketing 👶 Generational Marketing

Corporate Social Responsibility

מאת Philip Kotler • 2004

The framework that turns corporate giving from a cost into a competitive lever.

3.90

187

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship 📢 Cause Marketing 🤝 Stakeholder Capitalism

Corporate Social Responsibility

The framework that turns corporate giving from a cost into a competitive lever.

מאת Philip Kotler 2004 320 עמודים

3.90

187 דירוגים

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship 📢 Cause Marketing 🤝 Stakeholder Capitalism

Market Your Way to Growth

מאת Philip Kotler • 2012

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

3.95

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Market Your Way to Growth

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

מאת Philip Kotler 2012 240 עמודים

3.95

99 דירוגים

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Winning Global Markets

מאת Philip Kotler • 2014

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

3.83

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy 🌆 City-Centric Growth 📍 Place Marketing

Winning Global Markets

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

מאת Philip Kotler 2014 201 עמודים

3.83

35 דירוגים

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy 🌆 City-Centric Growth 📍 Place Marketing

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