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Fernando Trías de Bes

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  • Fernando Trías de Bes es un escritor y economista español nacido en 1967, especializado en marketing, creatividad e innovación.

  • Con formación en ESADE y la Universidad de Michigan, es profesor y empresario.

  • Ha escrito ensayos de negocios y economía, incluyendo colaboraciones con Philip Kotler, así como ficción.

  • Sus obras más conocidas incluyen "Marketing Lateral", "La buena suerte" y "El libro negro del emprendedor".

  • Este último, considerado un referente para emprendedores, analiza los principales factores de fracaso.

  • Trías de Bes ha vendido millones de copias de sus libros, traducidos a más de 30 idiomas, y contribuye regularmente a importantes medios de comunicación españoles.

पुस्तकें द्वारा Fernando Trías de Bes

El libro negro del emprendedor सारांश
El libro negro del emprendedor
द्वारा Fernando Trías de Bes 2008 192 पृष्ठ
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