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Thomas A. Freese

  • Thomas A. Freese istaknuti je stručnjak za prodaju i autor.

  • Najpoznatiji je po razvoju metodologije Prodaje temeljene na pitanjima (Question-Based Selling, QBS), koja se usredotočuje na korištenje strateških tehnika postavljanja pitanja radi povećanja učinkovitosti prodaje.

  • Freese posjeduje bogato iskustvo u obuci i savjetovanju u području prodaje, surađujući s različitim organizacijama na unapređenju njihovih prodajnih procesa.

  • Njegova stručnost ogleda se u pomaganju prodavačima da izgrade vjerodostojnost, otkriju potrebe kupaca te kreiraju vrijednosne prijedloge.

  • Pristup koji zagovara naglašava razumijevanje perspektive kupca i prilagođavanje prodajnih strategija u skladu s tim.

  • Autor je nekoliko knjiga o prodajnim tehnikama, pri čemu je "Tajne prodaje temeljene na pitanjima" jedno od njegovih najpoznatijih djela.

Knjige autora Thomas A. Freese

Secrets of Question Based Selling Sažetak
Secrets of Question Based Selling
How the Most Powerful Tool in Business Can Double Your Sales Results
od Thomas A. Freese 1999 270 stranica
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