Jonah Berger
Jonah Berger is a marketing professor at the Wharton School, University of Pennsylvania, and a bestselling author.
His research focuses on social influence and how it affects product and idea adoption.
With over 15 years of experience, Berger has published numerous articles in academic journals and consulted for Fortune 500 companies.
His work is frequently featured in popular media outlets.
Berger's books, including "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior," explore the science behind social trends and human behavior, making him a respected authority in the field of marketing and consumer psychology.
Könyvei: Jonah Berger
Catalyst
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
Pszichológia
Üzlet
Önfejlesztés
Vezetés
Személyiségfejlesztés
Catalyst
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
Pszichológia
Üzlet
Önfejlesztés
Vezetés
Személyiségfejlesztés
Magic Words
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
Pszichológia
Üzlet
Önfejlesztés
Írás
Nyelv
Magic Words
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
Pszichológia
Üzlet
Önfejlesztés
Írás
Nyelv
How Ideas Spread
We share things to signal who we are. That single insight unlocks why ideas spread.
Üzlet
Pszichológia
Tudomány
Szociológia
Közgazdaságtan
How Ideas Spread
We share things to signal who we are. That single insight unlocks why ideas spread.
Üzlet
Pszichológia
Tudomány
Szociológia
Közgazdaságtan
