Harry Beckwith

beckwithpartners.com

Harry Beckwith is a renowned marketing expert and bestselling author.
He leads Beckwith Partners, a marketing firm advising Fortune 200 clients and startups on branding and positioning.
A Stanford graduate and Phi Beta Kappa member, Beckwith has gained international acclaim as a speaker.
He has authored five books that have been translated into 23 languages, demonstrating his global influence in the marketing field.
His expertise in marketing, particularly in the service sector, has made him a sought-after consultant and thought leader.
Beckwith's work focuses on helping businesses effectively market their services and build strong brands in competitive markets.

저서 목록: Harry Beckwith

Selling the Invisible

저자: Harry Beckwith • 1997

Most marketing advice assumes a product. Here is what works when you sell only a promise.

3.94

10,000+

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships 💰 Pricing Strategy 🧠 Marketing Psychology

Selling the Invisible

Most marketing advice assumes a product. Here is what works when you sell only a promise.

저자: Harry Beckwith 1997 252 페이지

3.94

10,000+ 개의 평점

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships 💰 Pricing Strategy 🧠 Marketing Psychology

You, Inc.

저자: Harry Beckwith • 2007

Nobody buys your idea until they buy you. What changes a stranger's mind in seconds.

3.76

1,000+

🏷️ Personal Branding 🧠 Emotional Intelligence 👀 First Impressions 👂 Active Listening 💎 Authenticity

You, Inc.

Nobody buys your idea until they buy you. What changes a stranger's mind in seconds.

저자: Harry Beckwith 2007 336 페이지

3.76

1,000+ 개의 평점

🏷️ Personal Branding 🧠 Emotional Intelligence 👀 First Impressions 👂 Active Listening 💎 Authenticity

Unthinking

저자: Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Unthinking

What really makes consumers buy: the invisible forces no focus group will ever reveal.

저자: Harry Beckwith 2011

3.46

355 개의 평점

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

What Clients Love

저자: Harry Beckwith • 2003

Clients choose who they like. A field guide for turning that fact into faster growth.

4.00

354

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building 🔒 Trust In Business ✨ Customer Experience

What Clients Love

Clients choose who they like. A field guide for turning that fact into faster growth.

저자: Harry Beckwith 2003 256 페이지

4.00

354 개의 평점

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building 🔒 Trust In Business ✨ Customer Experience

The Invisible Touch

저자: Harry Beckwith • 2000

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

3.9

184

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships 🧠 Psychology Of Marketing 🔒 Trust Building

The Invisible Touch

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

저자: Harry Beckwith 2000 256 페이지

3.9

184 개의 평점

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships 🧠 Psychology Of Marketing 🔒 Trust Building

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