Martin Lindstrom

martinlindstrom.com

Martin Lindstrom is a bestselling author and business thinker known for his work on branding and consumer behavior.
Born in 1970, he has written several influential books, including "The Ministry of Common Sense" and "Buyology." Lindstrom's books have sold 4.5 million copies and been translated into 60 languages.
He advocates for eliminating bureaucratic inefficiencies and improving customer experiences through unconventional thinking.
TIME Magazine named him one of the World's Most Influential People, and Thinkers50 listed him as one of the top-20 business thinkers of 2021.
Lindstrom's work focuses on understanding consumer behavior and applying these insights to improve business practices.

저서 목록: Martin Lindstrom

Buyology

저자: Martin Lindstrom • 2008

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

3.76

14,000+

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics 🏷️ Brand Psychology 👃 Sensory Marketing

Buyology

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

저자: Martin Lindstrom 2008 272 페이지

3.76

14,000+ 개의 평점

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics 🏷️ Brand Psychology 👃 Sensory Marketing

Brandwashed

저자: Martin Lindstrom • 2011

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

3.81

4,000+

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Brandwashed

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

저자: Martin Lindstrom 2011 304 페이지

3.81

4,000+ 개의 평점

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Small Data

저자: Martin Lindstrom • 2016

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

3.78

2,000+

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Small Data

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

저자: Martin Lindstrom 2016 256 페이지

3.78

2,000+ 개의 평점

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Brand Sense

저자: Martin Lindstrom • 2005

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

3.88

500+

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

Brand Sense

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

저자: Martin Lindstrom 2005 256 페이지

3.88

500+ 개의 평점

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

The Ministry of Common Sense

저자: Martin Lindstrom • 2020

Bureaucracy killed common sense. The companies that fought back built a department to revive it.

3.63

456

🗄️ Corporate Bureaucracy 👥 Customer-Centricity 🛡️ Psychological Safety 🕒 Meeting Culture ⚠️ Organizational Dysfunction

The Ministry of Common Sense

Bureaucracy killed common sense. The companies that fought back built a department to revive it.

저자: Martin Lindstrom 2020 256 페이지

3.63

456 개의 평점

🗄️ Corporate Bureaucracy 👥 Customer-Centricity 🛡️ Psychological Safety 🕒 Meeting Culture ⚠️ Organizational Dysfunction

Clicks, Bricks & Brands

저자: Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Clicks, Bricks & Brands

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

저자: Martin Lindstrom 2001 320 페이지

4.15

20 개의 평점

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

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