Philip Kotler
Philip Kotler is a renowned marketing expert and author, widely recognized as the father of modern marketing.
His textbook "Marketing Management" is the most widely used graduate-level marketing textbook globally.
Kotler has developed numerous marketing concepts and worked with large companies on marketing strategy.
He regularly presents seminars worldwide on the latest marketing developments.
Kotler's work emphasizes the importance of incorporating innovation, distribution, and promotion systems into economic analysis.
His contributions have significantly shaped the field of marketing, influencing both academic theory and practical application in business.
எழுதிய புத்தகங்கள்: Philip Kotler
Marketing Management
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மேலாண்மை
பாடப்புத்தகங்கள்
Marketing 4.0
Moving from Traditional to Digital
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மேலாண்மை
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Marketing 3.0
From Products to Customers to the Human Spirit
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மேலாண்மை
பொருளாதாரம்
Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
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மேலாண்மை
பொருளாதாரம்
Marketing 5.0
Technology for Humanity
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தொழில்நுட்பம்
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
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பொருளாதாரம்
Market Your Way to Growth
8 Ways to Win
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The Future of Marketing
Growing Your Company in Global Cities
