Philip Kotler

பிறந்த ஆண்டு: 1931 kotlermarketing.com

Philip Kotler is a renowned marketing expert and author, widely recognized as the father of modern marketing.
His textbook "Marketing Management" is the most widely used graduate-level marketing textbook globally.
Kotler has developed numerous marketing concepts and worked with large companies on marketing strategy.
He regularly presents seminars worldwide on the latest marketing developments.
Kotler's work emphasizes the importance of incorporating innovation, distribution, and promotion systems into economic analysis.
His contributions have significantly shaped the field of marketing, influencing both academic theory and practical application in business.

எழுதிய புத்தகங்கள்: Philip Kotler

Marketing Management

எழுதியவர் Philip Kotler • 1967

Most companies think marketing is selling. It's not. Here is the complete discipline.

4.06

6,000+

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Marketing Management

Most companies think marketing is selling. It's not. Here is the complete discipline.

எழுதியவர் Philip Kotler 1967 729 பக்கங்கள்

4.06

6,000+ மதிப்பீடுகள்

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation 🤝 Relationship Marketing 🔍 Market Segmentation

Marketing 4.0

எழுதியவர் Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3,000+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 4.0

The classic marketing playbook, rewritten for when customers trust each other more than ads.

எழுதியவர் Philip Kotler 2016 208 பக்கங்கள்

4.06

3,000+ மதிப்பீடுகள்

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 3.0

எழுதியவர் Philip Kotler • 2010

Marketing sold products, then won customers. The next era competes for meaning.

3.99

1,000+

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

Marketing 3.0

Marketing sold products, then won customers. The next era competes for meaning.

எழுதியவர் Philip Kotler 2010 208 பக்கங்கள்

3.99

1,000+ மதிப்பீடுகள்

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

Marketing Insights from A to Z

எழுதியவர் Philip Kotler • 2003

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

4.07

1,000+

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Marketing Insights from A to Z

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

எழுதியவர் Philip Kotler 2003 224 பக்கங்கள்

4.07

1,000+ மதிப்பீடுகள்

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity 🤝 Relationship Marketing 📊 Data-Driven Marketing

Marketing 5.0

எழுதியவர் Philip Kotler • 2021

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

4.00

1,000+

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

Marketing 5.0

Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.

எழுதியவர் Philip Kotler 2021 206 பக்கங்கள்

4.00

1,000+ மதிப்பீடுகள்

🧠 Marketing Strategy 💻 Digital Transformation 🧑‍🤝‍🧑 Customer Experience 📊 Data-Driven Marketing 🤖 AI In Business

Marketing 6.0

எழுதியவர் Philip Kotler • 2023

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

3.70

246

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing 🤖 Ai-Powered Marketing 👶 Generational Marketing

Marketing 6.0

Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.

எழுதியவர் Philip Kotler 2023 256 பக்கங்கள்

3.70

246 மதிப்பீடுகள்

🎪 Experiential Marketing 🔄 Omnichannel Marketing 🕶️ Metaverse Marketing 🤖 Ai-Powered Marketing 👶 Generational Marketing

Corporate Social Responsibility

எழுதியவர் Philip Kotler • 2004

The framework that turns corporate giving from a cost into a competitive lever.

3.90

187

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship 📢 Cause Marketing 🤝 Stakeholder Capitalism

Corporate Social Responsibility

The framework that turns corporate giving from a cost into a competitive lever.

எழுதியவர் Philip Kotler 2004 320 பக்கங்கள்

3.90

187 மதிப்பீடுகள்

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship 📢 Cause Marketing 🤝 Stakeholder Capitalism

Market Your Way to Growth

எழுதியவர் Philip Kotler • 2012

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

3.95

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Market Your Way to Growth

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

எழுதியவர் Philip Kotler 2012 240 பக்கங்கள்

3.95

99 மதிப்பீடுகள்

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning ❤️ Customer Loyalty 🏷️ Brand Building

Winning Global Markets

எழுதியவர் Philip Kotler • 2014

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

3.83

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy 🌆 City-Centric Growth 📍 Place Marketing

Winning Global Markets

Countries are the wrong unit for global expansion. The companies winning now target cities instead.

எழுதியவர் Philip Kotler 2014 201 பக்கங்கள்

3.83

35 மதிப்பீடுகள்

🏙️ Urban Economics 🌏 Global Market Entry 🏢 Multinational Strategy 🌆 City-Centric Growth 📍 Place Marketing

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

Compare Features

Free

Pro

📖 Read Summaries

Read unlimited summaries. Free users get 3 per month

🎧 Listen to Summaries

Listen to unlimited summaries in 40 languages

—

❤️ Unlimited Bookmarks

Free users are limited to 4

—

📜 Unlimited History

Free users are limited to 4

—

📥 Unlimited Downloads

Free users are limited to 1

—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M