Philip Kotler
Philip Kotler is a renowned marketing expert and author, widely recognized as the father of modern marketing.
His textbook "Marketing Management" is the most widely used graduate-level marketing textbook globally.
Kotler has developed numerous marketing concepts and worked with large companies on marketing strategy.
He regularly presents seminars worldwide on the latest marketing developments.
Kotler's work emphasizes the importance of incorporating innovation, distribution, and promotion systems into economic analysis.
His contributions have significantly shaped the field of marketing, influencing both academic theory and practical application in business.
Kitapları: Philip Kotler
Marketing Management
Most companies think marketing is selling. It's not. Here is the complete discipline.
İş Dünyası
Yönetim
Ekonomi
Girişimcilik
Başvuru
Marketing Management
Most companies think marketing is selling. It's not. Here is the complete discipline.
İş Dünyası
Yönetim
Ekonomi
Girişimcilik
Başvuru
Marketing 4.0
The classic marketing playbook, rewritten for when customers trust each other more than ads.
İş Dünyası
Yönetim
Teknoloji
Liderlik
Girişimcilik
Marketing 4.0
The classic marketing playbook, rewritten for when customers trust each other more than ads.
İş Dünyası
Yönetim
Teknoloji
Liderlik
Girişimcilik
Marketing Insights from A to Z
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
İş Dünyası
Yönetim
Başvuru
Ekonomi
Liderlik
Marketing Insights from A to Z
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
İş Dünyası
Yönetim
Başvuru
Ekonomi
Liderlik
Marketing 5.0
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
İş Dünyası
Teknoloji
Ekonomi
Yönetim
Girişimcilik
Marketing 5.0
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
İş Dünyası
Teknoloji
Ekonomi
Yönetim
Girişimcilik
Marketing 6.0
Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.
İş Dünyası
Teknoloji
Yönetim
Psikoloji
Sosyoloji
Marketing 6.0
Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.
İş Dünyası
Teknoloji
Yönetim
Psikoloji
Sosyoloji
Corporate Social Responsibility
The framework that turns corporate giving from a cost into a competitive lever.
İş Dünyası
Ekonomi
Yönetim
Ethics
Sürdürülebilirlik
Corporate Social Responsibility
The framework that turns corporate giving from a cost into a competitive lever.
İş Dünyası
Ekonomi
Yönetim
Ethics
Sürdürülebilirlik
Market Your Way to Growth
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
İş Dünyası
Pazarlama
Yönetim
Girişimcilik
Liderlik
Market Your Way to Growth
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
İş Dünyası
Pazarlama
Yönetim
Girişimcilik
Liderlik
Winning Global Markets
Countries are the wrong unit for global expansion. The companies winning now target cities instead.
İş Dünyası
Ekonomi
Globalization
Yönetim
Finans
Winning Global Markets
Countries are the wrong unit for global expansion. The companies winning now target cities instead.
İş Dünyası
Ekonomi
Globalization
Yönetim
Finans
