Luca Turin
Luca Turin is a biophysicist and perfume expert known for his exceptional sense of smell and ability to describe scents verbally.
He proposed the controversial vibrational theory of olfaction, arguing receptors respond to molecular vibrations rather than shapes.
Turin founded a fragrance company and co-authored perfume guides, demonstrating success rates of 1-in-10 versus the industry's 1-in-1000.
Despite his scientific credentials and evidence, his theories faced resistance from the scientific establishment.
His personality combines brilliance with eccentricity, marked by irreverence and passion that both distinguishes and sometimes undermines his scientific credibility.
