哈里·贝克维斯

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哈里·贝克威斯是一位著名的营销专家和畅销书作家。他领导着贝克威斯合伙人公司，这是一家为财富200强企业及初创公司提供品牌塑造与市场定位咨询的营销机构。作为斯坦福大学的毕业生及Phi Beta Kappa荣誉会员，贝克威斯在国际演讲舞台上享有盛誉。他著有五本书籍，已被翻译成23种语言，彰显了他在全球营销领域的深远影响力。贝克威斯专注于服务行业的营销策略，因而成为备受追捧的顾问和思想领袖。他的工作致力于帮助企业在竞争激烈的市场中有效推广服务，打造强有力的品牌。.

作品列表 · 哈里·贝克维斯

销售无形：现代营销实战指南

作者 哈里·贝克维斯 • 1997

Most marketing advice assumes a product. Here is what works when you sell only a promise.

3.94

10,000+

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships

销售无形：现代营销实战指南

Most marketing advice assumes a product. Here is what works when you sell only a promise.

作者 哈里·贝克维斯 1997 252 页

3.94

10,000+ 条评分

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships

You, Inc.

作者 Harry Beckwith • 2007

Nobody buys your idea until they buy you. What changes a stranger's mind in seconds.

3.76

1,000+

🏷️ Personal Branding 🧠 Emotional Intelligence 👀 First Impressions

You, Inc.

Nobody buys your idea until they buy you. What changes a stranger's mind in seconds.

作者 Harry Beckwith 2007 336 页

3.76

1,000+ 条评分

🏷️ Personal Branding 🧠 Emotional Intelligence 👀 First Impressions

Unthinking

作者 Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building

Unthinking

What really makes consumers buy: the invisible forces no focus group will ever reveal.

作者 Harry Beckwith 2011

3.46

355 条评分

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building

What Clients Love

作者 Harry Beckwith • 2003

Clients choose who they like. A field guide for turning that fact into faster growth.

4.00

354

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

What Clients Love

Clients choose who they like. A field guide for turning that fact into faster growth.

作者 Harry Beckwith 2003 256 页

4.00

354 条评分

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

The Invisible Touch

作者 Harry Beckwith • 2000

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

3.9

184

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

The Invisible Touch

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

作者 Harry Beckwith 2000 256 页

3.9

184 条评分

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

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