Al Ries

Al Ries is a renowned marketing professional and author, best known for co-founding the concept of "positioning" in marketing.

He graduated from DePauw University in 1950 and began his career at General Electric before establishing his own advertising agency.

Ries co-authored influential articles on positioning and wrote several bestselling books on marketing.

In 1994, he founded Ries & Ries with his daughter Laura.

Recognized as one of the most influential figures in public relations in the 20th century, Ries continues to shape marketing strategies through his consulting firm and publications.