Al Ries

Born in 1926 ries.com

Business

Al Ries is a renowned marketing professional and author, best known for co-founding the concept of "positioning" in marketing.
He graduated from DePauw University in 1950 and began his career at General Electric before establishing his own advertising agency.
Ries co-authored influential articles on positioning and wrote several bestselling books on marketing.
In 1994, he founded Ries & Ries with his daughter Laura.
Recognized as one of the most influential figures in public relations in the 20th century, Ries continues to shape marketing strategies through his consulting firm and publications.

Books by Al Ries

The 22 Immutable Laws of Marketing

by Al Ries • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22k+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

The 22 Immutable Laws of Marketing

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

by Al Ries 1993 123 pages

4.05

22k+ ratings

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Positioning

by Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18k+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

by Al Ries 1980 226 pages

4.04

18k+ ratings

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

The 22 Immutable Laws Of Branding

by Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3k+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

by Al Ries 1998 178 pages

3.88

3k+ ratings

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

500+

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002 320 pages

3.72

500+ ratings

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

Focus

by Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

500+

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus

The surest way to kill a business is to expand it. Why the market punishes generalists.

by Al Ries 1996 320 pages

4.00

500+ ratings

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005 320 pages

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

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