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📢 Advertising

The art and science of persuasion at scale — how campaigns are crafted, brands are built, and consumer desire is manufactured through image, language, and psychology.
Ogilvy on Advertising
by David Ogilvy • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
12k+
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response
Ogilvy on Advertising Summary
Ogilvy on Advertising 89%
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
by David Ogilvy 1983
4.15
12k+ ratings
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response
Frenemies
by Ken Auletta • 2018
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
3.42
592
📢 Advertising Industry📉 Media Disruption💻 Digital Advertising
Frenemies Summary
Frenemies 89%
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
by Ken Auletta 2018
3.42
592 ratings
📢 Advertising Industry📉 Media Disruption💻 Digital Advertising
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations🏗️ Category Creation✏️ Brand Naming
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 89%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations🏗️ Category Creation✏️ Brand Naming
The Real Mad Men
by Andrew Cracknell • 2011
Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.
3.56
302
📰 Advertising History🎨 Creative Industries📋 Advertising Cases
The Real Mad Men Summary
The Real Mad Men 89%
Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.
by Andrew Cracknell 2011
3.56
302 ratings
📰 Advertising History🎨 Creative Industries📋 Advertising Cases
Seducing Strangers
by Josh Weltman • 2015
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
3.84
317
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting
Seducing Strangers Summary
Seducing Strangers 89%
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
by Josh Weltman 2015
3.84
317 ratings
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
📜 Advertising Classics📬 Direct Response✍️ Copywriting
Scientific Advertising Summary
Scientific Advertising 88%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
📜 Advertising Classics📬 Direct Response✍️ Copywriting
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology
Buy Now Summary
Buy Now 88%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology
Hegarty on Advertising
by John Hegarty • 2011
An advertising legend on why data never made anyone care, and what actually works instead.
4.07
732
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling
Hegarty on Advertising Summary
Hegarty on Advertising 88%
An advertising legend on why data never made anyone care, and what actually works instead.
by John Hegarty 2011
4.07
732 ratings
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
✍️ Copywriting📋 Advertising Strategy📬 Direct Response
Breakthrough Advertising Summary
Breakthrough Advertising 88%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
✍️ Copywriting📋 Advertising Strategy📬 Direct Response
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence
The Anatomy of Humbug Summary
The Anatomy of Humbug 88%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence
The Unpublished David Ogilvy
by David Ogilvy • 1987
The advertising legend's private memos: how to hire, lead, write, and build brands that last.
4.14
541
🏢 Advertising Agencies🏛️ Corporate Culture✍️ Copywriting
The Unpublished David Ogilvy Summary
The Unpublished David Ogilvy 88%
The advertising legend's private memos: how to hire, lead, write, and build brands that last.
by David Ogilvy 1987
4.14
541 ratings
🏢 Advertising Agencies🏛️ Corporate Culture✍️ Copywriting
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Paid Attention Summary
Paid Attention 88%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Tested Advertising Methods
by John Caples • 1980
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
4.23
1k+
✍️ Advertising Copywriting📬 Direct Response Marketing🔬 Scientific Advertising
Tested Advertising Methods Summary
Tested Advertising Methods 88%
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
by John Caples 1980
4.23
1k+ ratings
✍️ Advertising Copywriting📬 Direct Response Marketing🔬 Scientific Advertising
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing
Cashvertising Summary
Cashvertising 88%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 88%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing
Killer Facebook Ads
by Marty Weintraub • 2011
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
3.63
65
📱 Social Media Marketing🎯 Ad Targeting📈 Campaign Optimization
Killer Facebook Ads Summary
Killer Facebook Ads 88%
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
by Marty Weintraub 2011
3.63
65 ratings
📱 Social Media Marketing🎯 Ad Targeting📈 Campaign Optimization
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 88%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology
Hey Whipple, Squeeze This
by Luke Sullivan • 1998
Why a simple visual beats a clever headline every time, and how to sell it.
4.21
5k+
✍️ Copywriting💡 Advertising Creativity👁️ Visual Thinking
Hey Whipple, Squeeze This Summary
Hey Whipple, Squeeze This 88%
Why a simple visual beats a clever headline every time, and how to sell it.
by Luke Sullivan 1998
4.21
5k+ ratings
✍️ Copywriting💡 Advertising Creativity👁️ Visual Thinking
Ultimate Guide to Facebook Advertising
by Perry Marshall • 2011
Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.
4.04
394
🎯 Facebook Advertising📱 Digital Advertising👥 Ad Targeting
Ultimate Guide to Facebook Advertising Summary
Ultimate Guide to Facebook Advertising 88%
Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.
by Perry Marshall 2011
4.04
394 ratings
🎯 Facebook Advertising📱 Digital Advertising👥 Ad Targeting
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 88%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Confessions of an Advertising Man
by David Ogilvy • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
6k+
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building
Confessions of an Advertising Man Summary
Confessions of an Advertising Man 88%
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
by David Ogilvy 2004
4
6k+ ratings
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion
Seducing the Subconscious Summary
Seducing the Subconscious 88%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1k+
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing
My Life in Advertising and Scientific Advertising Summary
My Life in Advertising and Scientific Advertising 88%
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
by Claude C. Hopkins 1923
4.23
1k+ ratings
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
✍️ Copywriting Techniques🧠 Persuasive Writing📬 Direct Response
Great Leads Summary
Great Leads 88%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
✍️ Copywriting Techniques🧠 Persuasive Writing📬 Direct Response
One Plus One Equals Three
by Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
2k+
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building
One Plus One Equals Three Summary
One Plus One Equals Three 87%
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
by Dave Trott 2015
4.19
2k+ ratings
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building
Pandeymonium
by Piyush Pandey • 2015
India's most famous ads were born on train seats and cricket fields, not in focus groups.
3.82
1k+
📖 Advertising Memoirs💡 Creative Process🇮🇳 Indian Business
Pandeymonium Summary
Pandeymonium 87%
India's most famous ads were born on train seats and cricket fields, not in focus groups.
by Piyush Pandey 2015
3.82
1k+ ratings
📖 Advertising Memoirs💡 Creative Process🇮🇳 Indian Business
Predatory Thinking
by Dave Trott • 2013
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
4.24
2k+
🎯 Advertising Strategy🧠 Marketing Psychology💡 Creative Problem-Solving
Predatory Thinking Summary
Predatory Thinking 87%
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
by Dave Trott 2013
4.24
2k+ ratings
🎯 Advertising Strategy🧠 Marketing Psychology💡 Creative Problem-Solving
Creative Blindness (And How To Cure It)
by Dave Trott • 2019
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
4.27
549
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology
Creative Blindness (And How To Cure It) Summary
Creative Blindness (And How To Cure It) 87%
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
by Dave Trott 2019
4.27
549 ratings
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 87%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 87%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing
Captains Of Consciousness
by Stuart Ewen • 1977
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
4.10
229
📺 Advertising History🛍️ Consumer Culture🕹️ Social Control
Captains Of Consciousness Summary
Captains Of Consciousness 87%
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
by Stuart Ewen 1977
4.10
229 ratings
📺 Advertising History🛍️ Consumer Culture🕹️ Social Control
The Copywriter's Handbook
by Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
6k+
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response
The Copywriter's Handbook Summary
The Copywriter's Handbook 87%
Most readers never get past the headline. The rules for making every remaining word sell.
by Robert W. Bly 1985
3.92
6k+ ratings
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 87%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
✍️ Copywriting📬 Direct Response🧠 Sales Psychology
Words that Sell Summary
Words that Sell 87%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
✍️ Copywriting📬 Direct Response🧠 Sales Psychology
Culture Jam
by Kalle Lasn • 1999
The inside of your head is a billboard. Here is the spray paint.
3.63
2k+
🛒 Consumer Culture🏢 Corporate Power📺 Media Criticism
Culture Jam Summary
Culture Jam 87%
The inside of your head is a billboard. Here is the spray paint.
by Kalle Lasn 1999
3.63
2k+ ratings
🛒 Consumer Culture🏢 Corporate Power📺 Media Criticism
Copywriting
by Mark Shaw • 2009
Your reader is scanning, not reading. The copywriter's craft for making every word count.
4.04
451
✏️ Commercial Writing📋 Copywriting Fundamentals🎙️ Brand Voice
Copywriting Summary
Copywriting 87%
Your reader is scanning, not reading. The copywriter's craft for making every word count.
by Mark Shaw 2009
4.04
451 ratings
✏️ Commercial Writing📋 Copywriting Fundamentals🎙️ Brand Voice
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 87%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust
Ultimate Guide to Google AdWords
by Perry Marshall • 2016
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
4.07
779
🔍 Search Engine Marketing📬 Direct Response Marketing⚙️ Campaign Optimization
Ultimate Guide to Google AdWords Summary
Ultimate Guide to Google AdWords 87%
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
by Perry Marshall 2016
4.07
779 ratings
🔍 Search Engine Marketing📬 Direct Response Marketing⚙️ Campaign Optimization
Nawabs, Nudes, Noodles
by Ambi Parameswaran • 2016
India's last 50 years, told not through politics but through the ads that sold it to itself.
3.92
688
📣 Advertising History🇮🇳 Modern India🛍️ Consumer Culture
Nawabs, Nudes, Noodles Summary
Nawabs, Nudes, Noodles 87%
India's last 50 years, told not through politics but through the ads that sold it to itself.
by Ambi Parameswaran 2016
3.92
688 ratings
📣 Advertising History🇮🇳 Modern India🛍️ Consumer Culture
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search
Optimize Summary
Optimize 87%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search
Subprime Attention Crisis
by Tim Hwang • 2020
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
3.61
1k+
🌐 Internet Economy👀 Attention Economy💥 Market Bubbles
Subprime Attention Crisis Summary
Subprime Attention Crisis 87%
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
by Tim Hwang 2020
3.61
1k+ ratings
🌐 Internet Economy👀 Attention Economy💥 Market Bubbles
Ultimate Guide to Amazon Advertising
by Timothy Seward • 2019
Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.
4.44
16
📦 Amazon Marketplace💻 Digital Advertising🔍 Search Advertising
Ultimate Guide to Amazon Advertising Summary
Ultimate Guide to Amazon Advertising 87%
Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.
by Timothy Seward 2019
4.44
16 ratings
📦 Amazon Marketplace💻 Digital Advertising🔍 Search Advertising
The Other Guy Blinked
by Jesse Kornbluth • 1986
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
3.82
243
🥤 Cola Wars🥊 Challenger Brands❤️ Emotional Branding
The Other Guy Blinked Summary
The Other Guy Blinked 87%
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
by Jesse Kornbluth 1986
3.82
243 ratings
🥤 Cola Wars🥊 Challenger Brands❤️ Emotional Branding
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
📧 Email Marketing✍️ Copywriting🧠 Persuasion
Email Persuasion Summary
Email Persuasion 87%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
📧 Email Marketing✍️ Copywriting🧠 Persuasion
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 87%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
🚀 Content Marketing💼 Solopreneurship📝 Content Planning
The One Hour Content Plan Summary
The One Hour Content Plan 87%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
🚀 Content Marketing💼 Solopreneurship📝 Content Planning
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 87%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 87%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
✍️ Copywriting🧠 Persuasive Writing📬 Direct Response
How To Summary
How To 87%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
✍️ Copywriting🧠 Persuasive Writing📬 Direct Response
No B.S. Direct Marketing
by Dan S. Kennedy • 2006
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
4.1
740
🎯 Direct Response Marketing✍️ Copywriting🏪 Small Business Marketing
No B.S. Direct Marketing Summary
No B.S. Direct Marketing 87%
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
by Dan S. Kennedy 2006
4.1
740 ratings
🎯 Direct Response Marketing✍️ Copywriting🏪 Small Business Marketing
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⭐
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38% OFF
DISCOUNT FOR YOU
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only $4.16 per month
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