Alexandra Watkins is the founder of naming firm Eat My Words and a recognized expert on brand names.
She has been featured in major business publications and is a popular speaker at MBA programs.
Watkins started her career in advertising, working at agencies like Ogilvy and Mather.
She discovered her passion for naming after creating product names for Gap.
Watkins has since generated thousands of names for various products and industries.
Her unconventional naming style has made her a sought-after resource for branding firms nationwide, leading to the establishment of her own company.
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