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Designing Brand Identity
by Alina Wheeler • 2003
The complete playbook for turning abstract company values into a brand people trust on sight.
4.12
3k+
Designing Brand Identity Summary
Designing Brand Identity 91%
The complete playbook for turning abstract company values into a brand people trust on sight.
by Alina Wheeler 2003
4.12
3k+ ratings
Logos that Last
by Allan Peters • 2023
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
4.21
253
Logos that Last Summary
Logos that Last 90%
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
by Allan Peters 2023
4.21
253 ratings
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
by Michael Bierut • 2015
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
4.32
1k+
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Summary
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world 90%
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
by Michael Bierut 2015
4.32
1k+ ratings
Sociology
by Steve Bruce • 2000
Simplicity sells, black and white wins, and hourly billing loses. A logo designer's manual.
3.38
929
Sociology Summary
Sociology 90%
Simplicity sells, black and white wins, and hourly billing loses. A logo designer's manual.
by Steve Bruce 2000
3.38
929 ratings
Creating a Brand Identity
by Catharine Slade-Brooking • 2016
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
3.99
307
Creating a Brand Identity Summary
Creating a Brand Identity 90%
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
by Catharine Slade-Brooking 2016
3.99
307 ratings
Les Fondamentaux Du Graphisme
by Gavin Ambrose • 2008
For new designers: master typography, branding, process, and production from brief to finish.
3.53
109
Les Fondamentaux Du Graphisme Summary
Les Fondamentaux Du Graphisme 90%
For new designers: master typography, branding, process, and production from brief to finish.
by Gavin Ambrose 2008
3.53
109 ratings
Made by James
by James Martin • 2022
Why rough drawing beats perfectionism, and the pricing formula that sustains a creative career.
4.54
226
Made by James Summary
Made by James 89%
Why rough drawing beats perfectionism, and the pricing formula that sustains a creative career.
by James Martin 2022
4.54
226 ratings
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
Brand Gap, The Summary
Brand Gap, The 89%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
Making and Breaking the Grid
by Timothy Samara • 2003
Build grids like a modernist, break them like a punk. A workshop on the grid's double life.
3.88
4k+
Making and Breaking the Grid Summary
Making and Breaking the Grid 89%
Build grids like a modernist, break them like a punk. A workshop on the grid's double life.
by Timothy Samara 2003
3.88
4k+ ratings
Design Systems
by Alla Kholmatova • 2017
Your pattern library is not a design system. Shared language and team practices close the gap.
4.13
608
Design Systems Summary
Design Systems 89%
Your pattern library is not a design system. Shared language and team practices close the gap.
by Alla Kholmatova 2017
4.13
608 ratings
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
How to Launch a Brand Summary
How to Launch a Brand 89%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
Branding
by Michael Johnson • 2016
Why most brands look the same and the disciplined process that makes yours the exception.
4.32
294
Branding Summary
Branding 89%
Why most brands look the same and the disciplined process that makes yours the exception.
by Michael Johnson 2016
4.32
294 ratings
Conquer Your Rebrand
by Bill Kenney • 2023
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
4.28
32
Conquer Your Rebrand Summary
Conquer Your Rebrand 89%
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
by Bill Kenney 2023
4.28
32 ratings
Graphic Design
by Ellen Lupton • 2008
Forget inspiration: how dots, grids, and iteration build the language of professional design.
3.95
2k+
Graphic Design Summary
Graphic Design 89%
Forget inspiration: how dots, grids, and iteration build the language of professional design.
by Ellen Lupton 2008
3.95
2k+ ratings
Discursive Design
by Bruce M. Tharp • 2019
What if your toaster had an opinion? A field guide to design that argues.
4.36
25
Discursive Design Summary
Discursive Design 88%
What if your toaster had an opinion? A field guide to design that argues.
by Bruce M. Tharp 2019
4.36
25 ratings
Curso Diseño Gráfico
by Anna María López López • 2013
Every technical step of graphic design, from brief to bleed, in one complete professional course.
4.18
17
Curso Diseño Gráfico Summary
Curso Diseño Gráfico 88%
Every technical step of graphic design, from brief to bleed, in one complete professional course.
by Anna María López López 2013
4.18
17 ratings
This Is Service Design Thinking
by Marc Stickdorn • 2010
Services often fail because no one designed them. This book fixes that.
3.98
2k+
This Is Service Design Thinking Summary
This Is Service Design Thinking 88%
Services often fail because no one designed them. This book fixes that.
by Marc Stickdorn 2010
3.98
2k+ ratings
You're My Favorite Client
by Mike Monteiro • 2014
Stop saying 'make the logo bigger' and learn what to ask for instead.
4.26
446
You're My Favorite Client Summary
You're My Favorite Client 88%
Stop saying 'make the logo bigger' and learn what to ask for instead.
by Mike Monteiro 2014
4.26
446 ratings
Historia del diseño gráfico
by Philip B. Meggs • 1983
Gutenberg, Bauhaus, Mac: the sweeping chronicle of how design made the modern world legible.
4.14
3k+
Historia del diseño gráfico Summary
Historia del diseño gráfico 88%
Gutenberg, Bauhaus, Mac: the sweeping chronicle of how design made the modern world legible.
by Philip B. Meggs 1983
4.14
3k+ ratings
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
Visual Hammer Summary
Visual Hammer 88%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
The Non-Designer's Design Book
by Robin P. Williams • 2011
Good design is not a talent; it is four principles anyone can apply.
4.10
5k+
The Non-Designer's Design Book Summary
The Non-Designer's Design Book 88%
Good design is not a talent; it is four principles anyone can apply.
by Robin P. Williams 2011
4.10
5k+ ratings
Design Is Storytelling
by Ellen Lupton • 2017
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
3.96
2k+
Design Is Storytelling Summary
Design Is Storytelling 88%
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
by Ellen Lupton 2017
3.96
2k+ ratings
Graphic Design Rules
by Sean Adams • 2012
365 design rules: master typography, color, grids, and client work, one day at a time.
3.92
364
Graphic Design Rules Summary
Graphic Design Rules 88%
365 design rules: master typography, color, grids, and client work, one day at a time.
by Sean Adams 2012
3.92
364 ratings
Design Thinking
by Nigel Cross • 2011
Design has its own logic: designers don't analyze what exists but propose what might be.
3.55
315
Design Thinking Summary
Design Thinking 88%
Design has its own logic: designers don't analyze what exists but propose what might be.
by Nigel Cross 2011
3.55
315 ratings
How To Be a Graphic Designer Without Losing Your Soul
by Adrian Shaughnessy • 2005
Design's missing curriculum: land clients, frame your worth, and keep your ethics intact.
3.98
5k+
How To Be a Graphic Designer Without Losing Your Soul Summary
How To Be a Graphic Designer Without Losing Your Soul 88%
Design's missing curriculum: land clients, frame your worth, and keep your ethics intact.
by Adrian Shaughnessy 2005
3.98
5k+ ratings
Hello, My Name Is Awesome
by Alexandra Watkins • 2014
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
4.13
983
Hello, My Name Is Awesome Summary
Hello, My Name Is Awesome 88%
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
by Alexandra Watkins 2014
4.13
983 ratings
The Path of Least Resistance
by Robert Fritz • 1989
Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.
4.06
2k+
The Path of Least Resistance Summary
The Path of Least Resistance 88%
Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.
by Robert Fritz 1989
4.06
2k+ ratings
Emotional Design
by Donald A. Norman • 2003
Your brain processes beauty before conscious thought, and good looks make things easier to use.
3.95
6k+
Emotional Design Summary
Emotional Design 88%
Your brain processes beauty before conscious thought, and good looks make things easier to use.
by Donald A. Norman 2003
3.95
6k+ ratings
Creative Strategy and the Business of Design
by Douglas Davis • 2016
The business and strategy skills that move designers from order-takers to trusted partners.
4.00
392
Creative Strategy and the Business of Design Summary
Creative Strategy and the Business of Design 88%
The business and strategy skills that move designers from order-takers to trusted partners.
by Douglas Davis 2016
4.00
392 ratings
Design Systems Handbook
by DesignBetter.co • 2019
A shared visual language of components and tokens that makes design scale without the mess.
3.92
153
Design Systems Handbook Summary
Design Systems Handbook 88%
A shared visual language of components and tokens that makes design scale without the mess.
by DesignBetter.co 2019
3.92
153 ratings
Starting Your Career as a Graphic Designer
by Michael Fleishman • 2014
Design skill is the starting line. Pricing, selling, and client survival are the race.
4.00
3
Starting Your Career as a Graphic Designer Summary
Starting Your Career as a Graphic Designer 88%
Design skill is the starting line. Pricing, selling, and client survival are the race.
by Michael Fleishman 2014
4.00
3 ratings
Design Thinking
by Thomas Lockwood • 2009
A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.
3.85
451
Design Thinking Summary
Design Thinking 88%
A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.
by Thomas Lockwood 2009
3.85
451 ratings
Speculative Everything
by Anthony Dunne • 2013
Most design fixes problems. This design invents fictional worlds to test-drive better ones.
4.12
999
Speculative Everything Summary
Speculative Everything 88%
Most design fixes problems. This design invents fictional worlds to test-drive better ones.
by Anthony Dunne 2013
4.12
999 ratings
Designing Interface Animation
by Val Head • 2016
Make your UI feel fast, smart, and alive. The motion rules for cognitive ease and 60fps performance.
4.16
82
Designing Interface Animation Summary
Designing Interface Animation 88%
Make your UI feel fast, smart, and alive. The motion rules for cognitive ease and 60fps performance.
by Val Head 2016
4.16
82 ratings
Atomic Design
by Brad Frost • 2016
Chemistry meets web design: a method for building reusable component systems from the ground up.
4.00
1k+
Atomic Design Summary
Atomic Design 88%
Chemistry meets web design: a method for building reusable component systems from the ground up.
by Brad Frost 2016
4.00
1k+ ratings
The Creative Entrepreneur
by Lisa Sonora Beam • 2008
Turn your creative passion into a business using a blank journal and a proven framework.
4.12
377
The Creative Entrepreneur Summary
The Creative Entrepreneur 87%
Turn your creative passion into a business using a blank journal and a proven framework.
by Lisa Sonora Beam 2008
4.12
377 ratings
Creative personal branding
by Jürgen Salenbacher • 2010
A branding guide that starts where most don't: self-awareness, vision, and creative leadership.
3.14
247
Creative personal branding Summary
Creative personal branding 87%
A branding guide that starts where most don't: self-awareness, vision, and creative leadership.
by Jürgen Salenbacher 2010
3.14
247 ratings
Presentation Zen Design
by Garr Reynolds • 2009
Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.
4.19
2k+
Presentation Zen Design Summary
Presentation Zen Design 87%
Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.
by Garr Reynolds 2009
4.19
2k+ ratings
The Achievement Habit
by Bernard Roth • 2015
Why your reasons are just excuses, and how to reframe any problem so you actually act.
3.67
4k+
The Achievement Habit Summary
The Achievement Habit 87%
Why your reasons are just excuses, and how to reframe any problem so you actually act.
by Bernard Roth 2015
3.67
4k+ ratings
Business Model You
by Timothy Clark • 2022
One-page career canvas: spot the pain, prototype the fix, and earn the leap.
4.00
13
Business Model You Summary
Business Model You 87%
One-page career canvas: spot the pain, prototype the fix, and earn the leap.
by Timothy Clark 2022
4.00
13 ratings
Emotion By Design
by Greg Hoffman • 2022
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
3.69
769
Emotion By Design Summary
Emotion By Design 87%
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
by Greg Hoffman 2022
3.69
769 ratings
Jony Ive
by Leander Kahney • 2013
Before the iPhone, a soft-spoken British designer saved Apple with a translucent computer.
3.99
7k+
Jony Ive Summary
Jony Ive 87%
Before the iPhone, a soft-spoken British designer saved Apple with a translucent computer.
by Leander Kahney 2013
3.99
7k+ ratings
One Little Spark!
by Marty Sklar • 2015
Ten principles from Disney Imagineering that turn ideas into attractions millions love.
3.96
694
One Little Spark! Summary
One Little Spark! 87%
Ten principles from Disney Imagineering that turn ideas into attractions millions love.
by Marty Sklar 2015
3.96
694 ratings
The Design of Everyday Things
by Donald A. Norman • 1988
Why you can't figure out a simple door: the design classic that blames objects, not people.
4.15
48k+
The Design of Everyday Things Summary
The Design of Everyday Things 87%
Why you can't figure out a simple door: the design classic that blames objects, not people.
by Donald A. Norman 1988
4.15
48k+ ratings
CAD Monkeys, Dinosaur Babies, and T-Shaped People
by Warren Berger • 2009
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
4.06
469
CAD Monkeys, Dinosaur Babies, and T-Shaped People Summary
CAD Monkeys, Dinosaur Babies, and T-Shaped People 87%
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
by Warren Berger 2009
4.06
469 ratings
Hertzian Tales
by Anthony Dunne • 1999
Electronic objects are behavioral scripts and portals to a hidden electromagnetic world.
4.26
125
Hertzian Tales Summary
Hertzian Tales 87%
Electronic objects are behavioral scripts and portals to a hidden electromagnetic world.
by Anthony Dunne 1999
4.26
125 ratings
Information Is Beautiful
by David McCandless • 2001
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
4.12
4k+
Information Is Beautiful Summary
Information Is Beautiful 87%
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
by David McCandless 2001
4.12
4k+ ratings
Every Tool's a Hammer
by Adam Savage • 2019
A master maker's playbook: prototype in cardboard, plan in lists, and let obsession drive the work.
4.18
11k+
Every Tool's a Hammer Summary
Every Tool's a Hammer 87%
A master maker's playbook: prototype in cardboard, plan in lists, and let obsession drive the work.
by Adam Savage 2019
4.18
11k+ ratings
The Laws of Simplicity
by John Maeda • 2006
Simplicity is subtraction with meaning: ten design laws for making complex things feel effortless.
3.89
7k+
The Laws of Simplicity Summary
The Laws of Simplicity 87%
Simplicity is subtraction with meaning: ten design laws for making complex things feel effortless.
by John Maeda 2006
3.89
7k+ ratings
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
StoryBranding 2.0 Summary
StoryBranding 2.0 87%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
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