Richard Bayan is an experienced copywriter and author known for his expertise in persuasive language.
He wrote "Words that Sell," a popular reference book for marketing professionals first published in 1984, with a second edition released in 2006.
Bayan's work focuses on providing practical tools for copywriters and advertisers to improve their craft.
His approach emphasizes the power of specific words and phrases in marketing communications.
While little personal information is available, Bayan's professional reputation is built on his contributions to the field of copywriting and his ability to distill effective marketing language into accessible formats for others to use.
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