Richard La Ruina
Richard La Ruina is a British dating coach and pickup artist known for his book "The Natural." He gained prominence in the seduction community for his teachings on attracting women and improving social skills.
La Ruina founded PUA Training, a company offering seminars and coaching on dating and self-improvement.
He has appeared in various media outlets and documentaries discussing his methods.
Some view him as a controversial figure due to the nature of pickup artistry.
La Ruina claims to have transformed from a shy, inexperienced man to a successful dater through studying social dynamics and psychology.
His approach emphasizes natural charm and genuine connection over scripted techniques, though critics argue his methods can be manipulative.
