Susan M. Weinschenk
Susan Weinschenk, Ph.D. is a behavioral psychologist with over 30 years of experience.
She specializes in applying neuroscience to understand human motivation and behavior.
Weinschenk has authored several books on psychology in design and presentations.
She founded the Weinschenk Institute and works with various organizations, from Fortune 1000 companies to non-profits and educational institutions.
Her expertise lies in predicting and explaining what motivates people and how to encourage action.
Weinschenk also maintains a popular blog and writes for Psychology Today.
Her work focuses on practical applications of psychological principles in design, business, and communication.
