Business and Entrepreneurship for Filmmakers

1. The film industry requires entrepreneurial skills for success

"If you don't think marriage is business get a divorce," he said over tea, "and if you don't think business is personal, sell a company. It's all the same."

Film is business. The film industry is inherently entrepreneurial, requiring filmmakers to run their careers as businesses. Unlike traditional industries with stable jobs and clear career paths, film demands adaptability, self-promotion, and financial savvy. Freelancing is the norm, and success often depends on one's ability to navigate the business aspects of the industry.

Entrepreneurial mindset is key. Filmmakers must embrace an entrepreneurial mindset, viewing themselves as small business owners. This includes:

• Managing finances and cashflow
• Marketing and self-promotion
• Building and maintaining professional relationships
• Constantly adapting to industry changes and technological advancements

Understanding that every project is a business venture helps filmmakers make informed decisions about which opportunities to pursue and how to allocate their resources effectively.

2. Understanding business fundamentals is crucial for filmmakers

"Business is part of being human."

Business knowledge is essential. Filmmakers must grasp fundamental business concepts to survive and thrive in the industry. This includes understanding:

• Budgeting and financial management
• Contract negotiations
• Intellectual property rights
• Marketing and distribution

Practical business skills. Developing practical business skills is as important as honing creative talents. Filmmakers should:

• Learn basic accounting and bookkeeping
• Understand tax implications for freelancers
• Master the art of pitching and presenting ideas
• Develop time management and project planning skills

By embracing these business fundamentals, filmmakers can make informed decisions about their careers and projects, ultimately leading to greater creative freedom and financial stability.

3. Develop a sustainable cashflow strategy while pursuing creative ambitions

"Drag the Buffalo Back to the Cave"

Balance cashflow and ambition. Filmmakers must strike a balance between paying the bills and pursuing their creative goals. This often means developing a "cashflow job" that supports their ambitions. The key is to find work that:

• Provides steady income
• Allows time and energy for creative projects
• Ideally, builds skills or connections relevant to long-term goals

The 80/20 rule. A common strategy is to allocate 80% of work time to well-paying "cashflow" jobs and 20% to "ambition" or passion projects. This approach helps:

• Maintain financial stability
• Prevent burnout
• Allow for creative growth and exploration

Filmmakers should continuously reassess their cashflow strategy, adjusting as their career progresses and opportunities arise. Remember that even successful filmmakers often maintain multiple revenue streams to support their creative work.

4. Create a strong portfolio and master the art of bidding

"Pricing your work is hard."

Portfolio is paramount. A strong portfolio is essential for attracting clients and securing work. Filmmakers should:

• Showcase their best and most relevant work
• Update regularly with new projects
• Tailor portfolios for different types of clients or jobs

Bidding strategies. Mastering the art of bidding is crucial for securing projects and maintaining profitability. Key considerations include:

• Understanding the client's budget and expectations
• Accurately estimating time and resources required
• Factoring in overhead costs and profit margins
• Being prepared to negotiate and justify your rates

Filmmakers should continually refine their bidding process, learning from both successful and unsuccessful bids. Remember that underpricing can be as detrimental as overpricing, as it may lead to unsustainable work practices or perceived lack of value.

5. Network effectively and build lasting industry relationships

"Clients are literally everywhere."

Networking is essential. In the film industry, relationships are often the key to opportunities. Effective networking involves:

• Attending industry events, festivals, and screenings
• Joining professional organizations and online communities
• Maintaining connections with colleagues and classmates
• Following up and staying in touch with contacts

Relationship building. Building lasting relationships goes beyond exchanging business cards. Filmmakers should:

• Offer value to their contacts, not just seek favors
• Be genuine and authentic in their interactions
• Follow through on commitments and promises
• Celebrate others' successes and offer support

Remember that networking is an ongoing process, not a one-time event. Cultivate relationships over time, and be prepared to help others as much as you seek help for yourself.

6. Manage client expectations and deliver exceptional work

"Under-promise and over-deliver."

Clear communication. Managing client expectations is crucial for successful projects and long-term relationships. This involves:

• Clearly defining project scope, deliverables, and timelines
• Regularly updating clients on progress and potential issues
• Being honest about capabilities and limitations
• Educating clients about the filmmaking process when necessary

Exceed expectations. Delivering exceptional work is the best way to build a reputation and secure future projects. Filmmakers should:

• Strive for excellence in every aspect of their work
• Go above and beyond when possible, without compromising profitability
• Be responsive to client feedback and concerns
• Maintain a professional demeanor throughout the project

Remember that a satisfied client can lead to repeat business and valuable referrals, while a disappointed client can damage your reputation in the industry.

7. Explore representation options but focus on self-validation

"You can decide for yourself that you are a filmmaker. External validation is irrelevant if you give yourself internal validation."

Representation pros and cons. While representation (agents, managers) can provide valuable opportunities and guidance, it's not essential for success. Consider:

• The potential benefits of industry connections and negotiation support
• The costs associated with representation (typically 10-20% of earnings)
• Your current career stage and whether representation aligns with your goals

Self-validation and entrepreneurship. Ultimately, success in the film industry comes from:

• Consistently producing high-quality work
• Building a strong network and reputation
• Adapting to industry changes and market demands
• Maintaining a clear vision for your career and creative goals

Remember that external validation, while potentially helpful, should not be the primary measure of your success or worth as a filmmaker. Focus on developing your skills, producing meaningful work, and creating sustainable business practices to build a lasting career in the industry.

Last updated: August 8, 2024