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SoBrief
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Web Analytics 2.0
by Avinash Kaushik • 2009
Your web data is lying to you. The framework that turns page views into decisions.
4.13
2k+
Web Analytics 2.0 Summary
Web Analytics 2.0 97%
Your web data is lying to you. The framework that turns page views into decisions.
by Avinash Kaushik 2009
4.13
2k+ ratings
Sexy Little Numbers
by Dimitri Maex • 2012
Your database hides your most profitable customers. A data-driven method for finding them.
3.80
235
Sexy Little Numbers Summary
Sexy Little Numbers 96%
Your database hides your most profitable customers. A data-driven method for finding them.
by Dimitri Maex 2012
3.80
235 ratings
How To Get To The Top of Google
by Tim Cameron-Kitchen • 2020
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
4.37
285
How To Get To The Top of Google Summary
How To Get To The Top of Google 95%
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
by Tim Cameron-Kitchen 2020
4.37
285 ratings
Marketing in the Age of Google
by Vanessa Fox • 2010
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
3.91
390
Marketing in the Age of Google Summary
Marketing in the Age of Google 95%
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
by Vanessa Fox 2010
3.91
390 ratings
Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business
by Jason Harris • 2008
The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.
Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business Summary
Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business 95%
The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.
by Jason Harris 2008
The Rebel's Guide to Email Marketing
by D.J. Waldow • 2012
Your email playbook is making you invisible. How to get opened, clicked, and read.
3.72
71
The Rebel's Guide to Email Marketing Summary
The Rebel's Guide to Email Marketing 95%
Your email playbook is making you invisible. How to get opened, clicked, and read.
by D.J. Waldow 2012
3.72
71 ratings
Landing Page Optimization
by Tim Ash • 2008
Small tests, big returns: how to optimize every landing page element for maximum conversion.
3.82
549
Landing Page Optimization Summary
Landing Page Optimization 95%
Small tests, big returns: how to optimize every landing page element for maximum conversion.
by Tim Ash 2008
3.82
549 ratings
Competing on Analytics
by Thomas H. Davenport • 2007
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
3.69
2k+
Competing on Analytics Summary
Competing on Analytics 95%
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
by Thomas H. Davenport 2007
3.69
2k+ ratings
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
Understanding Digital Marketing Summary
Understanding Digital Marketing 95%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
Big Data
by Bernard Marr • 2015
Most data projects fail because they start with data, not strategy. Five questions change that.
3.59
416
Big Data Summary
Big Data 95%
Most data projects fail because they start with data, not strategy. Five questions change that.
by Bernard Marr 2015
3.59
416 ratings
Digital Marketing For Dummies (For Dummies
by Ryan Deiss • 2016
The framework that wires content, search, social, email, and ads into a single customer journey.
4.02
346
Digital Marketing For Dummies (For Dummies Summary
Digital Marketing For Dummies (For Dummies 95%
The framework that wires content, search, social, email, and ads into a single customer journey.
by Ryan Deiss 2016
4.02
346 ratings
Making Websites Win
by Karl Blanks • 2017
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
4.31
435
Making Websites Win Summary
Making Websites Win 94%
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
by Karl Blanks 2017
4.31
435 ratings
Your Ecommerce Store
by David Brock • 2019
Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.
Your Ecommerce Store Summary
Your Ecommerce Store 94%
Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.
by David Brock 2019
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 94%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
Ecommerce Evolved
by Tanner Larsson • 2016
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
4.42
401
Ecommerce Evolved Summary
Ecommerce Evolved 94%
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
by Tanner Larsson 2016
4.42
401 ratings
Behind Every Good Decision
by Piyanka Jain • 2014
Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.
3.60
144
Behind Every Good Decision Summary
Behind Every Good Decision 94%
Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.
by Piyanka Jain 2014
3.60
144 ratings
Inbound Marketing, Revised and Updated
by Brian Halligan • 2009
Interruption marketing no longer works. How content and search turn strangers into customers.
3.87
4k+
Inbound Marketing, Revised and Updated Summary
Inbound Marketing, Revised and Updated 94%
Interruption marketing no longer works. How content and search turn strangers into customers.
by Brian Halligan 2009
3.87
4k+ ratings
How to Get to the Top of Google Search
by Richard Conway • 2019
Outrank your competitors on Google. A practical guide to search visibility for business owners.
4.38
13
How to Get to the Top of Google Search Summary
How to Get to the Top of Google Search 94%
Outrank your competitors on Google. A practical guide to search visibility for business owners.
by Richard Conway 2019
4.38
13 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 94%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
Digital Marketing
by Godfrey Parkin • 2009
The consumer took control. Now master search, social, email, and the site that sells.
3.77
95
Digital Marketing Summary
Digital Marketing 94%
The consumer took control. Now master search, social, email, and the site that sells.
by Godfrey Parkin 2009
3.77
95 ratings
Conversion Optimization
by Khalid Saleh • 2010
Double revenue without a single new visitor. The psychology of online conversion, tested.
3.93
74
Conversion Optimization Summary
Conversion Optimization 94%
Double revenue without a single new visitor. The psychology of online conversion, tested.
by Khalid Saleh 2010
3.93
74 ratings
Convert!
by Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
Convert! Summary
Convert! 94%
Stop designing for yourself. A system for building websites that answer what visitors actually need.
by Ben Hunt 2011
3.91
128 ratings
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 94%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
Ultimate Guide to Amazon Advertising
by Timothy Seward • 2019
Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.
4.44
16
Ultimate Guide to Amazon Advertising Summary
Ultimate Guide to Amazon Advertising 94%
Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.
by Timothy Seward 2019
4.44
16 ratings
The Digital Marketing Handbook
by Robert W. Bly • 2018
Email costs ten dollars a customer. Everything else is just a way to get the address.
3.72
50
The Digital Marketing Handbook Summary
The Digital Marketing Handbook 94%
Email costs ten dollars a customer. Everything else is just a way to get the address.
by Robert W. Bly 2018
3.72
50 ratings
Lean AI
by Lomit Patel • 2020
AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.
3.64
36
Lean AI Summary
Lean AI 94%
AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.
by Lomit Patel 2020
3.64
36 ratings
AI for Marketing and Product Innovation
by A.K. Pradeep • 2018
Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.
3.33
57
AI for Marketing and Product Innovation Summary
AI for Marketing and Product Innovation 93%
Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.
by A.K. Pradeep 2018
3.33
57 ratings
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
Customer Relationship Management Summary
Customer Relationship Management 93%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
Keeping Up with the Quants
by Thomas H. Davenport • 2013
You hired the quants. Now learn the questions that turn their numbers into decisions.
3.57
585
Keeping Up with the Quants Summary
Keeping Up with the Quants 93%
You hired the quants. Now learn the questions that turn their numbers into decisions.
by Thomas H. Davenport 2013
3.57
585 ratings
Beginners Guide to Digital Marketing
by Romuald Andrade • 2015
30 days from silent site to lead machine: the SEO, email, and ad playbook for beginners.
3.73
56
Beginners Guide to Digital Marketing Summary
Beginners Guide to Digital Marketing 93%
30 days from silent site to lead machine: the SEO, email, and ad playbook for beginners.
by Romuald Andrade 2015
3.73
56 ratings
Growth Hacking
by Raymond Fong • 2017
An automated system that finds, sells, and keeps customers around the clock, no big team required.
3.81
305
Growth Hacking Summary
Growth Hacking 93%
An automated system that finds, sells, and keeps customers around the clock, no big team required.
by Raymond Fong 2017
3.81
305 ratings
Data Strategy
by Bernard Marr • 2017
Profit from the data firehose: pick the right data, build a company that acts on it.
3.77
418
Data Strategy Summary
Data Strategy 93%
Profit from the data firehose: pick the right data, build a company that acts on it.
by Bernard Marr 2017
3.77
418 ratings
E-commerce Success Mastery 2019
by Derek Ed Wilson • 2019
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
4.00
2
E-commerce Success Mastery 2019 Summary
E-commerce Success Mastery 2019 93%
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
by Derek Ed Wilson 2019
4.00
2 ratings
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
Sticky Branding Summary
Sticky Branding 93%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
Get Scrappy
by Nick Westergaard • 2016
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
3.8
156
Get Scrappy Summary
Get Scrappy 93%
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
by Nick Westergaard 2016
3.8
156 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 93%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
Lean Analytics
by Alistair Croll • 2013
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
4.11
8k+
Lean Analytics Summary
Lean Analytics 93%
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
by Alistair Croll 2013
4.11
8k+ ratings
Numsense! Data Science for the Layman
by Annalyn Ng • 2017
Data science without the math: twelve techniques, what they do, and why intuition alone falls short.
4.14
622
Numsense! Data Science for the Layman Summary
Numsense! Data Science for the Layman 93%
Data science without the math: twelve techniques, what they do, and why intuition alone falls short.
by Annalyn Ng 2017
4.14
622 ratings
Shopify For Dummies
by Paul Waddy • 2022
Launch a profitable Shopify store: the full roadmap from product research to repeat customers.
4.00
19
Shopify For Dummies Summary
Shopify For Dummies 93%
Launch a profitable Shopify store: the full roadmap from product research to repeat customers.
by Paul Waddy 2022
4.00
19 ratings
e-Riches 2.0
by Scott Fox • 2009
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
3.78
50
e-Riches 2.0 Summary
e-Riches 2.0 93%
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
by Scott Fox 2009
3.78
50 ratings
Honest SEO
by Jason Hennessey • 2023
The honest path to the top of Google: build authority, earn links, and skip the spam.
4.19
54
Honest SEO Summary
Honest SEO 93%
The honest path to the top of Google: build authority, earn links, and skip the spam.
by Jason Hennessey 2023
4.19
54 ratings
Marketing Artificial Intelligence
by Paul Roetzer • 2022
How to separate AI hype from real marketing use cases, and what to automate first.
3.66
132
Marketing Artificial Intelligence Summary
Marketing Artificial Intelligence 93%
How to separate AI hype from real marketing use cases, and what to automate first.
by Paul Roetzer 2022
3.66
132 ratings
Artificial Intelligence, Real Profits
by Bo Bennett • 2023
A manual for ChatGPT-4: automate content, convert leads, scale without headcount.
1.75
4
Artificial Intelligence, Real Profits Summary
Artificial Intelligence, Real Profits 93%
A manual for ChatGPT-4: automate content, convert leads, scale without headcount.
by Bo Bennett 2023
1.75
4 ratings
Digital Marketing in an AI World
by Frederick Vallaeys • 2019
AI will automate your PPC work; the human skills that become more important, not less.
3.99
128
Digital Marketing in an AI World Summary
Digital Marketing in an AI World 93%
AI will automate your PPC work; the human skills that become more important, not less.
by Frederick Vallaeys 2019
3.99
128 ratings
One to Many
by Jason Fladlien • 2018
Most webinars fail because they teach. The four-stage sequence that sells instead.
4.53
160
One to Many Summary
One to Many 93%
Most webinars fail because they teach. The four-stage sequence that sells instead.
by Jason Fladlien 2018
4.53
160 ratings
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
Social Media ROI Summary
Social Media ROI 93%
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
Digital Marketing 2023
by Brandon Wayne Raybon Sr. • 2022
Digital marketing shifts fast: the trends and tools you need to dominate right now.
1.00
1
Digital Marketing 2023 Summary
Digital Marketing 2023 93%
Digital marketing shifts fast: the trends and tools you need to dominate right now.
by Brandon Wayne Raybon Sr. 2022
1.00
1 ratings
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
DotCom Secrets Summary
DotCom Secrets 93%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
HBR Guide to Data Analytics Basics for Managers
by Harvard Business Review • 2018
The manager's checklist: what to verify before any number shapes your next decision.
3.86
383
HBR Guide to Data Analytics Basics for Managers Summary
HBR Guide to Data Analytics Basics for Managers 93%
The manager's checklist: what to verify before any number shapes your next decision.
by Harvard Business Review 2018
3.86
383 ratings
SEO Like I'm 5
by Matthew Capala • 2014
SEO demystified: the beginner's road map to getting found through content, relationships, and speed.
3.59
103
SEO Like I'm 5 Summary
SEO Like I'm 5 93%
SEO demystified: the beginner's road map to getting found through content, relationships, and speed.
by Matthew Capala 2014
3.59
103 ratings
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