📦 Product Selection

Guidance for navigating overwhelming choices, helping readers develop frameworks for evaluating and choosing the right products for their needs.

E-commerce Success Mastery 2019

by Derek Ed Wilson • 2019

Why $100-$200 products beat Amazon: a six-figure online store blueprint.

4.00

🛒 E-Commerce Businesses 🎯 Niche Marketing 🔍 SEO For E-Commerce

E-commerce Success Mastery 2019 87%

Why $100-$200 products beat Amazon: a six-figure online store blueprint.

by Derek Ed Wilson 2019

4.00

2 ratings

🛒 E-Commerce Businesses 🎯 Niche Marketing 🔍 SEO For E-Commerce

What Would Apple Do?

by Dirk Beckmann • 2013

The design and business rules Apple uses to dominate industries, and how to steal them.

3.21

📱 Product Design 💻 Technology Business 🧑‍💻 User-Centered Design

What Would Apple Do? 87%

The design and business rules Apple uses to dominate industries, and how to steal them.

by Dirk Beckmann 2013

3.21

43 ratings

📱 Product Design 💻 Technology Business 🧑‍💻 User-Centered Design

Insanely Simple

by Ken Segall • 2012

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

3.91

6k+

📱 Product Design 🏢 Corporate Culture 👥 Small Teams

Insanely Simple 87%

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

by Ken Segall 2012

3.91

6k+ ratings

📱 Product Design 🏢 Corporate Culture 👥 Small Teams

Why She Buys

by Bridget Brennan • 2009

Women decide 80 percent of all purchases. Most marketing was still built for a male brain.

3.82

488

🎯 Consumer Marketing 👩 Women Consumers 🧠 Neuromarketing

Why She Buys 87%

Women decide 80 percent of all purchases. Most marketing was still built for a male brain.

by Bridget Brennan 2009

3.82

488 ratings

🎯 Consumer Marketing 👩 Women Consumers 🧠 Neuromarketing

Shopify For Dummies

by Paul Waddy • 2022

Launch a profitable Shopify store: the full roadmap from product research to repeat customers.

4.00

🛒 Ecommerce 🏢 Small Business 📈 Digital Marketing

Shopify For Dummies 87%

Launch a profitable Shopify store: the full roadmap from product research to repeat customers.

by Paul Waddy 2022

4.00

19 ratings

🛒 Ecommerce 🏢 Small Business 📈 Digital Marketing

The Ultimate Guide to Selling on Etsy

by Noelle Ihli • 2021

Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.

4.27

162

🛒 Ecommerce Marketplaces 🧶 Handmade Business 📸 Product Photography

The Ultimate Guide to Selling on Etsy Summary

The Ultimate Guide to Selling on Etsy 87%

Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.

by Noelle Ihli 2021

4.27

162 ratings

🛒 Ecommerce Marketplaces 🧶 Handmade Business 📸 Product Photography

Obviously Awesome

by April Dunford • 2019

Your product landed in the wrong market without you noticing. The step-by-step fix.

4.24

4k+

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

Obviously Awesome 87%

Your product landed in the wrong market without you noticing. The step-by-step fix.

by April Dunford 2019

4.24

4k+ ratings

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

Reengineering Retail

by Doug Stephens • 2017

E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.

4.14

442

🛒 Omnichannel Retail 🎢 Experience Economy 🚚 Last-Mile Delivery

Reengineering Retail 87%

E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.

by Doug Stephens 2017

4.14

442 ratings

🛒 Omnichannel Retail 🎢 Experience Economy 🚚 Last-Mile Delivery

When Coffee and Kale Compete

by Alan Klement • 2018

Stop asking what features to add. Ask what progress your customer is trying to make.

4.01

696

🎨 Product Design 📋 Product Management 🔍 Customer Research

When Coffee and Kale Compete 87%

Stop asking what features to add. Ask what progress your customer is trying to make.

by Alan Klement 2018

4.01

696 ratings

🎨 Product Design 📋 Product Management 🔍 Customer Research

What Customers Want

by Anthony W. Ulwick • 2005

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

4.03

617

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs

What Customers Want 87%

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

by Anthony W. Ulwick 2005

4.03

617 ratings

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs

Selling Luxury

by Robin Lent • 2009

Win luxury clients who return for life: the five-star service skills no sales training teaches.

3.54

233

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience

Selling Luxury 87%

Win luxury clients who return for life: the five-star service skills no sales training teaches.

by Robin Lent 2009

3.54

233 ratings

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience

Value Proposition Design

by Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7k+

📐 Product Design 📊 Business Modeling 🔍 Customer Research

Value Proposition Design 87%

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

by Alexander Osterwalder 2013

4.21

7k+ ratings

📐 Product Design 📊 Business Modeling 🔍 Customer Research

UX Strategy

by Jaime Levy • 2014

Stop building what nobody asked for: a research-to-launch playbook for digital product teams.

3.94

1k+

🧩 Digital Product Strategy 🔄 Lean Methodology 🔍 Customer Discovery

UX Strategy 87%

Stop building what nobody asked for: a research-to-launch playbook for digital product teams.

by Jaime Levy 2014

3.94

1k+ ratings

🧩 Digital Product Strategy 🔄 Lean Methodology 🔍 Customer Discovery

Innovation Games

by Luke Hohmann • 2006

Turn customer discovery into a game: the play-based way to uncover what buyers really need.

3.98

305

🛠️ Product Development 👥 Participatory Design 💡 Design Thinking

Innovation Games 87%

Turn customer discovery into a game: the play-based way to uncover what buyers really need.

by Luke Hohmann 2006

3.98

305 ratings

🛠️ Product Development 👥 Participatory Design 💡 Design Thinking

Click

by Jake Knapp • 2025

Find what customers actually want in five days, with five people, before you build anything.

4.10

372

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping

Click 87%

Find what customers actually want in five days, with five people, before you build anything.

by Jake Knapp 2025

4.10

372 ratings

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping

The Substance of Style

by Virginia Postrel • 2003

The sensory qualities of things now rival price and performance as economic forces.

3.49

527

🏗️ Design Economy 🛍️ Consumer Aesthetics ⚙️ Form And Function

The Substance of Style 87%

The sensory qualities of things now rival price and performance as economic forces.

by Virginia Postrel 2003

3.49

527 ratings

🏗️ Design Economy 🛍️ Consumer Aesthetics ⚙️ Form And Function

Customer Behaviour in eCommerce

by Šárka Zapletalová • 2023

Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.

🛒 Online Grocery 👥 Customer Segmentation 💻 E-Commerce Strategy

Customer Behaviour in eCommerce 87%

Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.

by Šárka Zapletalová 2023

🛒 Online Grocery 👥 Customer Segmentation 💻 E-Commerce Strategy

Inspired

by Marty Cagan • 2008

Why the best product teams don't take orders. They discover what customers need, fast.

4.23

26k+

🗂️ Product Management 🔎 Product Discovery 💪 Empowered Teams

Inspired 87%

Why the best product teams don't take orders. They discover what customers need, fast.

by Marty Cagan 2008

4.23

26k+ ratings

🗂️ Product Management 🔎 Product Discovery 💪 Empowered Teams

Product Management For Dummies

by Brian Lawley • 2017

The product manager's go-to guide: making the right calls from spark to launch to retirement.

3.91

243

🎯 Product Management 🧐 Customer Research 🔍 Competitive Analysis

Product Management For Dummies 87%

The product manager's go-to guide: making the right calls from spark to launch to retirement.

by Brian Lawley 2017

3.91

243 ratings

🎯 Product Management 🧐 Customer Research 🔍 Competitive Analysis

Loved

by Martina Lauchengco • 2022

Product marketing isn't a support function. Four strategic roles make it the growth engine.

3.85

664

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

Loved 87%

Product marketing isn't a support function. Four strategic roles make it the growth engine.

by Martina Lauchengco 2022

3.85

664 ratings

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

Why We Buy

by Paco Underhill • 1999

The hidden choreography of shoppers, decoded from thousands of hours of store video.

3.88

14k+

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology

Why We Buy 86%

The hidden choreography of shoppers, decoded from thousands of hours of store video.

by Paco Underhill 1999

3.88

14k+ ratings

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology

The Nordstrom Way

by Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

794

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture

The Nordstrom Way 86%

How a Seattle shoe store became a retail empire by making employees think like owners.

by Robert Spector 1995

3.90

794 ratings

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture

Different

by Youngme Moon • 2010

Why the world's most competitive markets deliver sameness, and the three ways to break free.

3.98

2k+

📈 Brand Strategy ⚔️ Competitive Strategy 🗂️ Category Design

Different 86%

Why the world's most competitive markets deliver sameness, and the three ways to break free.

by Youngme Moon 2010

3.98

2k+ ratings

📈 Brand Strategy ⚔️ Competitive Strategy 🗂️ Category Design

Launch

by Jeff Walker • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4k+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels

Launch 86%

The launch formula that compresses a year of sales into one week, no existing audience required.

by Jeff Walker 2014

3.99

4k+ ratings

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels

Well-Designed

by Jon Kolko • 2014

The best products win on emotion, not features. How to design with empathy instead of assumptions.

3.89

512

📐 Product Design 🧩 User Experience 📋 Product Management

Well-Designed 86%

The best products win on emotion, not features. How to design with empathy instead of assumptions.

by Jon Kolko 2014

3.89

512 ratings

📐 Product Design 🧩 User Experience 📋 Product Management

The Art of Choosing

by Sheena Iyengar • 1989

Why more choices often lead to worse decisions, and how your culture secretly shapes what you pick.

3.83

7k+

🤯 Choice Overload 🌍 Cross-Cultural Psychology 💸 Behavioral Economics

The Art of Choosing 86%

Why more choices often lead to worse decisions, and how your culture secretly shapes what you pick.

by Sheena Iyengar 1989

3.83

7k+ ratings

🤯 Choice Overload 🌍 Cross-Cultural Psychology 💸 Behavioral Economics

Validating Product Ideas

by Tomer Sharon • 2016

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

4.10

289

🎨 Product Design 🔍 User Research 🚀 Lean Startup

Validating Product Ideas 86%

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

by Tomer Sharon 2016

4.10

289 ratings

🎨 Product Design 🔍 User Research 🚀 Lean Startup

The New Rules of Retail

by Robin Lewis • 2010

Only three retail models will survive the next decade. Half of all brands will vanish.

3.80

314

🏬 Retail Industry 🛒 Consumer Behavior 📱 Digital Transformation

The New Rules of Retail 86%

Only three retail models will survive the next decade. Half of all brands will vanish.

by Robin Lewis 2010

3.80

314 ratings

🏬 Retail Industry 🛒 Consumer Behavior 📱 Digital Transformation

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management

Hug Your Customers 86%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management

Continuous Discovery Habits

by Teresa Torres • 2021

Weekly customer interviews mapped to opportunities: the system that ships value, not features.

4.44

5k+

📋 Product Management 🔍 Product Discovery 🔬 User Research

Continuous Discovery Habits 86%

Weekly customer interviews mapped to opportunities: the system that ships value, not features.

by Teresa Torres 2021

4.44

5k+ ratings

📋 Product Management 🔍 Product Discovery 🔬 User Research

Product Operations

by Melissa Perri • 2023

The missing function that turns product management from an art into a repeatable system at scale.

3.86

302

📱 Product Management 📈 Operational Scaling 📊 Data-Driven Product

Product Operations 86%

The missing function that turns product management from an art into a repeatable system at scale.

by Melissa Perri 2023

3.86

302 ratings

📱 Product Management 📈 Operational Scaling 📊 Data-Driven Product

The Influential Product Manager

by Ken Sandy • 2020

Own the product, not the team. How to lead without authority, prioritize without mercy, and ship.

4.14

🧩 Product Management 🤝 Leading Without Authority 🎯 User-Centric Design

The Influential Product Manager 86%

Own the product, not the team. How to lead without authority, prioritize without mercy, and ship.

by Ken Sandy 2020

4.14

71 ratings

🧩 Product Management 🤝 Leading Without Authority 🎯 User-Centric Design

Call of the Mall

by Paco Underhill • 2004

Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.

3.63

1k+

🛒 Retail Anthropology 🧠 Shopping Psychology 🏬 Mall Culture

Call of the Mall 86%

Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.

by Paco Underhill 2004

3.63

1k+ ratings

🛒 Retail Anthropology 🧠 Shopping Psychology 🏬 Mall Culture

Fear of Missing Out

by Patrick J. McGinnis • 2020

Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.

3.53

645

🧠 Behavioral Economics 🤯 Choice Overload 🔒 Analysis Paralysis

Fear of Missing Out 86%

Two fears rule your choices: one keeps you chasing, one keeps you frozen. A method to outsmart both.

by Patrick J. McGinnis 2020

3.53

645 ratings

🧠 Behavioral Economics 🤯 Choice Overload 🔒 Analysis Paralysis

Designing for Behavior Change

by Stephen Wendel • 2013

Build products that change real-world behavior: a system grounded in how the mind actually decides.

4.09

414

🧠 Behavioral Design 🏛️ Choice Architecture 🔄 Lean Product Development

Designing for Behavior Change 86%

Build products that change real-world behavior: a system grounded in how the mind actually decides.

by Stephen Wendel 2013

4.09

414 ratings

🧠 Behavioral Design 🏛️ Choice Architecture 🔄 Lean Product Development

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands 86%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

Selling on Shopify

by Brian Patrick • 2014

Launch a Shopify store in an afternoon and learn the built-in tools that bring in customers.

3.90

🛒 Ecommerce Platforms 🛍️ Shopify Guides 🚀 Startup Handbooks

Selling on Shopify 86%

Launch a Shopify store in an afternoon and learn the built-in tools that bring in customers.

by Brian Patrick 2014

3.90

67 ratings

🛒 Ecommerce Platforms 🛍️ Shopify Guides 🚀 Startup Handbooks

Demand-Side Sales 101

by Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

538

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done

Demand-Side Sales 101 86%

Stop selling features. The customer's desire to make progress is what actually closes deals.

by Bob Moesta 2020

4.30

538 ratings

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done

Competing Against Luck

by Clayton M. Christensen • 2016

People buy progress, not products. The progress they seek reveals what competitors never see.

4.15

6k+

💡 Innovation Strategy 🔍 Customer Research 🧠 Consumer Behavior

Competing Against Luck 86%

People buy progress, not products. The progress they seek reveals what competitors never see.

by Clayton M. Christensen 2016

4.15

6k+ ratings

💡 Innovation Strategy 🔍 Customer Research 🧠 Consumer Behavior

My Product Management Toolkit

by Marc Abraham • 2018

How to say no to good ideas, test assumptions cheaply, and influence teams without authority.

4.05

184

🧱 Product Management 🔄 Lean Methodology 🔍 Customer Discovery

My Product Management Toolkit 86%

How to say no to good ideas, test assumptions cheaply, and influence teams without authority.

by Marc Abraham 2018

4.05

184 ratings

🧱 Product Management 🔄 Lean Methodology 🔍 Customer Discovery

The Product Book

by Product School • 2017

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

4.09

2k+

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy

The Product Book 86%

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

by Product School 2017

4.09

2k+ ratings

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy

We Are All Weird

by Seth Godin • 2011

The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.

3.55

4k+

🎯 Niche Marketing 🛒 Consumer Behavior 🌍 Cultural Shifts

We Are All Weird 86%

The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.

by Seth Godin 2011

3.55

4k+ ratings

🎯 Niche Marketing 🛒 Consumer Behavior 🌍 Cultural Shifts

Lean B2B

by Étienne Garbugli • 2014

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

4.17

244

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

Lean B2B 86%

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

by Étienne Garbugli 2014

4.17

244 ratings

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

Product Roadmaps Relaunched

by C. Todd Lombardo • 2017

Stop promising features: build a roadmap that communicates strategy and embraces change.

4.10

1k+

📋 Product Management 💡 Customer-Centric Design ⚖️ Strategic Prioritization

Product Roadmaps Relaunched 86%

Stop promising features: build a roadmap that communicates strategy and embraces change.

by C. Todd Lombardo 2017

4.10

1k+ ratings

📋 Product Management 💡 Customer-Centric Design ⚖️ Strategic Prioritization

Everything I Know

by Paul Jarvis • 2013

Your creative work isn't a startup. Build it small enough to support a life you love.

3.72

802

🎨 Creative Business 🏡 Indie Business 🔨 Meaningful Work

Everything I Know 86%

Your creative work isn't a startup. Build it small enough to support a life you love.

by Paul Jarvis 2013

3.72

802 ratings

🎨 Creative Business 🏡 Indie Business 🔨 Meaningful Work

Luxury Brand Management

by Michel Chevalier • 2008

Why a small fashion label outshines an industrial giant: the rules luxury lives by.

3.80

🧳 Luxury Business 👗 Fashion Business 🎯 Brand Strategy

Luxury Brand Management 86%

Why a small fashion label outshines an industrial giant: the rules luxury lives by.

by Michel Chevalier 2008

3.80

75 ratings

🧳 Luxury Business 👗 Fashion Business 🎯 Brand Strategy

The Brain Sell

by David R. Lewis • 2013

Brain scans, store scents, data trails: the invisible science of turning you into a buyer.

3.88

138

🧠 Consumer Psychology 🧬 Neuromarketing 🛒 Retail Psychology

The Brain Sell 86%

Brain scans, store scents, data trails: the invisible science of turning you into a buyer.

by David R. Lewis 2013

3.88

138 ratings

🧠 Consumer Psychology 🧬 Neuromarketing 🛒 Retail Psychology

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics

Paid Attention 86%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics

Radical Product Thinking

by R. Dutt • 2021

Iteration refines; vision creates. Why product teams need a north star before they start building.

3.93

192

🧱 Product Development 📋 Product Management 🎯 Vision-Led Strategy

Radical Product Thinking 86%

Iteration refines; vision creates. Why product teams need a north star before they start building.

by R. Dutt 2021

3.93

192 ratings

🧱 Product Development 📋 Product Management 🎯 Vision-Led Strategy

Creative Selection

by Ken Kocienda • 2018

How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.

4.05

5k+

🎨 Product Design 🖥️ User Experience 🔄 Iterative Prototyping

Creative Selection 86%

How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.

by Ken Kocienda 2018

4.05

5k+ ratings

🎨 Product Design 🖥️ User Experience 🔄 Iterative Prototyping

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