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Hi Honey, I'm Homo!

Hi Honey, I'm Homo!

Sitcoms, Specials, and the Queering of American Culture
by Matt Baume 2023 288 pages
4.36
1k+ ratings
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Key Takeaways

1. Television's early resistance to queer representation

"For decades, Americans had held deeply entrenched beliefs that queer people were a sinister threat."

Early television censorship: In the early days of television, depictions of LGBTQ+ characters were virtually nonexistent. Censorship and societal prejudices kept queer representation off the airwaves, with any hint of homosexuality deemed inappropriate for broadcast.

Coded characters emerge: As societal attitudes slowly began to shift, some shows introduced coded queer characters. These characters, like Uncle Arthur on Bewitched, weren't explicitly identified as gay but exhibited stereotypical mannerisms that hinted at their sexuality. This allowed shows to include queer representation while maintaining plausible deniability to avoid controversy.

2. All in the Family: Breaking barriers with Beverly LaSalle

"Beverly embodies a different kind of drag, one that was far rarer at the time on TV: she is an empowered drag character."

Groundbreaking representation: All in the Family, known for tackling controversial topics, introduced Beverly LaSalle, one of television's first recurring transgender characters. Beverly's portrayal was revolutionary for its time, presenting a complex, empowered character rather than a stereotype or punchline.

Challenging societal norms: Beverly's storyline allowed the show to explore themes of acceptance, prejudice, and personal growth. Through interactions with main characters like Archie Bunker, the show challenged viewers' preconceptions about gender identity and sexuality, paving the way for more nuanced LGBTQ+ representation in the future.

3. Soap's Jodie Dallas: Pioneering gay parenthood on primetime

"Billy Crystal took a brutally difficult role, a dangerous part, a character that is the butt of jokes in this country, and made him warm and lovable and funny. Billy made Jodie Dallas someone people root for."

Controversial beginnings: Soap faced intense backlash before it even aired due to its inclusion of Jodie Dallas, one of the first gay main characters on a primetime sitcom. Despite protests and advertiser boycotts, the show persevered, allowing Jodie's character to develop over multiple seasons.

Evolving representation: Jodie's storyline evolved from initial stereotypes to tackle groundbreaking topics like gay parenthood and custody battles. This progression reflected changing societal attitudes and helped normalize the idea of LGBTQ+ individuals as parents and family members.

4. The Golden Girls: Normalizing LGBTQ+ characters and issues

"We were envious of The Simpsons. Not that The Simpsons was inherently political, but for some reason we were a remarkably political group of guys who had strong opinions. And there was a lot to react to."

Progressive storytelling: The Golden Girls consistently included LGBTQ+ characters and storylines, addressing issues like coming out, same-sex relationships, and HIV/AIDS. The show's approach was notable for its time, treating these topics with sensitivity and humor.

Impact on viewers: By presenting LGBTQ+ characters and issues as part of everyday life, The Golden Girls helped normalize queer experiences for a wide audience. The show's popularity and its stars' off-screen advocacy further contributed to increasing acceptance and understanding of LGBTQ+ individuals.

5. Ellen's coming out: A watershed moment and its aftermath

"People made a bad deal for me when it started."

Groundbreaking episode: Ellen DeGeneres's coming out on her sitcom Ellen in 1997 was a landmark moment in television history. The episode drew massive ratings and media attention, marking the first time a lead character on a primetime show came out as gay.

Backlash and cancellation: Despite initial success, Ellen faced significant backlash. The show's increased focus on LGBTQ+ issues led to declining ratings and advertiser pullouts. ABC ultimately canceled the series, highlighting the challenges still faced by queer representation on television.

  • Controversial content warnings were added to episodes
  • Advertisers like JCPenney and Chrysler paused their sponsorship
  • The show was canceled after one more season

6. Will & Grace: Mainstreaming gay characters in primetime

"We said from the beginning, 'This probably means we probably won't be a giant hit,'"

Unexpected success: Despite initial concerns about its gay lead characters, Will & Grace became a massive hit. The show's success proved that a sitcom centered on LGBTQ+ characters could appeal to a broad audience.

Cultural impact: Will & Grace played a significant role in increasing visibility and acceptance of LGBTQ+ individuals. Its influence extended beyond entertainment, with then-Vice President Joe Biden crediting the show with educating the American public about gay rights.

  • The show ran for 8 seasons initially, then was revived for 3 more
  • It won 18 Emmy Awards
  • Characters Will and Jack became cultural touchstones

7. Modern Family: Portraying same-sex marriage and parenthood

"For a lot of people, they might be the first gay couple that they know. We call our show the Trojan horse—we sneak into peoples' rooms and before they know they love us we're already in."

Normalizing same-sex families: Modern Family's portrayal of Mitch and Cam, a gay couple raising an adopted daughter, helped normalize same-sex parenthood for a mainstream audience. The show's popularity allowed it to tackle issues like same-sex marriage as they unfolded in real life.

Evolving representation: Over its run, Modern Family addressed criticism about its initial reluctance to show physical affection between Mitch and Cam. The show's willingness to adapt and its long-term exploration of a same-sex relationship contributed to changing attitudes about LGBTQ+ families.

  • The show ran for 11 seasons from 2009 to 2020
  • It won 22 Emmy Awards
  • Mitch and Cam's wedding episode coincided with real-life legalization of same-sex marriage in California

8. The ongoing struggle for LGBTQ+ representation on TV

"Looking back over the last twenty years of television, it might seem as though the tug-of-war might've finally ended, that conservative activists were sufficiently exhausted by their failures, that the moral arc of the universe had finished bending, and that television was finally, safely, gay for good."

Progress and setbacks: While LGBTQ+ representation on television has increased significantly over the decades, it remains a contentious issue. Recent years have seen both unprecedented levels of queer characters and storylines, as well as renewed efforts to censor or restrict such content.

Continuing importance: The ongoing struggle for fair and diverse LGBTQ+ representation on television reflects broader societal debates about equality and acceptance. As media continues to shape public perception, the push for authentic and varied portrayals of LGBTQ+ individuals remains crucial.

  • GLAAD reports increasing numbers of LGBTQ+ characters on TV
  • Some states are passing laws restricting LGBTQ+ content in schools
  • Streaming platforms are providing new opportunities for diverse storytelling

Last updated:

Review Summary

4.36 out of 5
Average of 1k+ ratings from Goodreads and Amazon.

Hi Honey, I'm Homo! traces the evolution of LGBTQ+ representation in American sitcoms from the 1960s to 2020s. Readers praised Baume's engaging writing style, historical context, and insightful analysis of how TV shows reflected and influenced societal attitudes. The book examines iconic series like Bewitched, All in the Family, and Modern Family, highlighting groundbreaking moments and behind-the-scenes struggles. While some noted a lack of diversity in the featured characters, most found the book informative, entertaining, and important for understanding the impact of media representation on LGBTQ+ acceptance.

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About the Author

Matt Baume is a Seattle-based writer, podcaster, and video-maker known for his work on pop culture and queer history. He creates the YouTube series Culture Cruise and hosts The Sewers of Paris podcast. Baume co-created Queens of Adventure, a live show and podcast featuring drag queens playing Dungeons & Dragons. His work has been recognized by the New York Times and he was nominated for a GLAAD award for journalism. Baume's writing has appeared in various publications, including Rolling Stone, Vice Magazine, Slate, and NPR. His observations on pop culture have been featured in documentaries and praised by critics.

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