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Make More Money

Make More Money

by Brian Tracy 2016 81 pages
4.31
100+ ratings
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Key Takeaways

1. Hard Work and Self-Discipline: The Foundation of Wealth

"Napoleon Hill, author of THINK AND GROW RICH, after a lifetime of studying wealthy people, concluded that 'Self-discipline IS the master key to riches.'"

Millionaires work tirelessly. They often put in 60+ hours per week, focusing on high-value activities. They rise early, typically before 6 AM, and utilize those first few hours for exercise, reading, planning, and preparation. This disciplined approach sets them apart from average individuals who work fewer hours and spend significant time on unproductive activities.

Successful people embrace discomfort. They consistently do things that others find unpleasant or challenging, recognizing that this is the price of success. This might include working longer hours, continually learning new skills, or making difficult decisions. By developing these habits, they position themselves for greater opportunities and financial rewards.

2. Develop Clear Goals and Plans for Financial Success

"Wealthy people not only have goals in every part of their lives, 85% of millionaires, according to the recent research, have one big goal."

Set a Major Definite Purpose. Successful individuals often have a "Big Hairy Audacious Goal" (BHAG) that serves as their primary focus. This overarching objective guides their decisions and actions, providing a clear direction for their efforts.

Create detailed action plans. Wealthy individuals don't just dream; they meticulously plan how to achieve their goals. They:

  • Set specific, measurable targets
  • Establish deadlines and milestones
  • Regularly review and adjust their plans
  • Hold themselves accountable for progress

By having a clear roadmap, they increase their chances of success and can adapt more effectively when faced with obstacles.

3. Frugality and Smart Money Management

"They are careful with their money. Millionaires, especially on their way up, don't buy new houses. They don't buy second homes. They don't buy airplanes and boats. They don't even buy new cars."

Live below your means. Successful individuals prioritize saving and investing over conspicuous consumption. They:

  • Buy used cars instead of new ones
  • Avoid unnecessary luxuries
  • Invest in appreciating assets rather than depreciating ones

Make informed financial decisions. Wealthy people thoroughly examine every detail before making investments or major purchases. They:

  • Conduct extensive research
  • Seek expert advice when needed
  • Avoid impulsive spending
  • Focus on long-term financial growth rather than short-term gratification

This disciplined approach to money management allows them to accumulate wealth over time and capitalize on opportunities when they arise.

4. Continuous Learning and Skill Development

"The average wealthy person spends about two or three hours a day reading and keeping current with what is going on in their field, and adding new information."

Invest in self-education. Successful individuals prioritize learning and skill development. They:

  • Read 1-2 books per week
  • Stay current with industry trends and developments
  • Attend seminars and workshops
  • Seek mentorship and guidance from experts

Focus on high-impact skills. Wealthy people identify and cultivate skills that significantly increase their value in the marketplace. They ask themselves:

  • "What one skill would help me double my income?"
  • "How can I become more valuable to my company or clients?"

By continuously improving their knowledge and abilities, they position themselves for greater success and higher earnings potential.

5. Network Strategically to Expand Opportunities

"The rule is that the more relationships you have; the more people you know and that know you in a positive way, the more opportunities you're going to have and the wealthier you're going to become."

Build meaningful connections. Successful individuals understand the power of relationships. They:

  • Attend industry events and join professional associations
  • Volunteer for committees and leadership roles
  • Seek face-to-face interactions rather than relying solely on social media

Focus on giving value. Rather than approaching networking with a "what's in it for me" mentality, wealthy people look for ways to help others. They:

  • Ask how they can be of assistance to new contacts
  • Share valuable information and resources
  • Make introductions and connections for others

By cultivating a robust network and reputation for helpfulness, they create a web of opportunities and support that can lead to significant personal and professional growth.

6. Focus on Creating Value and Serving Customers

"The purpose of a business is to create and keep a customer."

Identify and solve problems. Successful businesses thrive by addressing genuine needs in the market. They:

  • Conduct thorough market research
  • Listen to customer feedback and pain points
  • Continuously innovate to better serve their target audience

Prioritize customer satisfaction. Wealthy individuals understand that long-term success comes from building a loyal customer base. They focus on:

  • Delivering high-quality products or services
  • Providing excellent customer support
  • Encouraging repeat business and referrals

By consistently creating value and prioritizing customer needs, they build sustainable businesses that generate wealth over time.

7. Embrace Change and Adapt Quickly

"Charles Darwin was famous for saying that the contest of survival goes not to the strongest or most intelligent of the species, but to the one most adaptive to change."

Stay ahead of industry trends. Successful individuals and businesses are proactive in anticipating and responding to changes in their field. They:

  • Monitor advancements in technology and knowledge
  • Analyze competitive landscapes
  • Invest in research and development

Continuously innovate. Wealthy people understand that complacency leads to obsolescence. They:

  • Regularly reassess their products, services, and processes
  • Encourage creativity and new ideas within their organizations
  • Are willing to pivot or change direction when necessary

By embracing change and fostering a culture of adaptability, they position themselves to thrive in dynamic markets and capitalize on new opportunities.

8. Prioritize High-Quality Products and Services

"Companies that are known for high quality are also the highest profit companies in their industries."

Define quality from the customer's perspective. Successful businesses understand that quality is determined by what their target audience values most. They:

  • Conduct market research to understand customer preferences
  • Tailor their offerings to meet specific needs and expectations
  • Continuously seek feedback and improve their products or services

Invest in continuous improvement. Wealthy individuals and profitable companies never rest on their laurels. They:

  • Allocate resources to research and development
  • Implement rigorous quality control measures
  • Foster a culture of excellence throughout their organization

By consistently delivering high-quality offerings, they build strong brand reputations, command premium prices, and enjoy higher profit margins and customer loyalty.

9. Build a Strong Team and Effective Systems

"95% of business success is determined by the skills, abilities and personalities of the people who work for them."

Hire and develop top talent. Successful businesses prioritize building a competent and motivated team. They:

  • Set high standards for recruitment
  • Invest in training and professional development
  • Create clear performance metrics and reward systems

Implement efficient systems and processes. Wealthy individuals understand the importance of scalable, repeatable operations. They:

  • Document standard operating procedures
  • Utilize technology to automate and streamline workflows
  • Regularly review and optimize business processes

By assembling a capable team and establishing effective systems, they create organizations that can grow and thrive even in their absence, allowing for sustainable wealth creation.

10. Master Marketing and Sales for Sustainable Growth

"Everything you do in your business is an expense aimed at buying a customer who will buy more from you and yield more profit to you than the cost of acquiring the customer in the first place."

Develop a targeted marketing strategy. Successful businesses understand their ideal customer intimately. They:

  • Create detailed customer profiles (avatars)
  • Tailor their messaging to address specific needs and pain points
  • Utilize multiple channels to reach their target audience effectively

Create a robust sales process. Wealthy individuals recognize the critical importance of converting leads into paying customers. They:

  • Develop a step-by-step sales methodology
  • Invest in training and tools for their sales team
  • Continuously refine their approach based on data and feedback

By mastering the art and science of marketing and sales, they ensure a steady flow of new customers and repeat business, driving sustainable growth and profitability.

Last updated:

Review Summary

4.31 out of 5
Average of 100+ ratings from Goodreads and Amazon.

Make More Money receives mostly positive reviews, with readers praising its concise, practical advice on developing a wealth-oriented mindset. Many find it motivational and appreciate Tracy's insights on success habits. Some criticize it for rehashing content from his other books and for its privileged perspective. While some readers consider it life-changing, others find it basic. The book's brevity is seen as both a strength and a weakness, with some valuing its re-readability and others wanting more depth.

Your rating:

About the Author

Brian Tracy is a renowned motivational speaker, author, and business consultant. As Chairman and CEO of Brian Tracy International, he specializes in personal and professional development. With over 30 years of experience, Tracy has written more than 45 books and produced numerous audio and video programs on topics such as leadership, selling, and success psychology. He has consulted for major corporations and addressed millions of people worldwide through his seminars and talks. Tracy's expertise extends to economics, history, and psychology, and he is particularly known for his programs on authorship and public speaking. His work has been translated into multiple languages, reaching a global audience.

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