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Books like Platform

Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
📣 Content Marketing🎯 Personal Branding📰 Public Relations
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 98%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
📣 Content Marketing🎯 Personal Branding📰 Public Relations
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning
Rise of the Youpreneur Summary
Rise of the Youpreneur 98%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 98%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building
Be The Brand Summary
Be The Brand 98%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing
Six Pixels of Separation Summary
Six Pixels of Separation 98%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing
Posts to Profits
by Simon Mitchell • 2023
Proven systems for converting followers into customers, from bio optimization to closing in the DMs.
🧭 Social Media Marketing🌐 Online Business📝 Content Strategy
Posts to Profits Summary
Posts to Profits 97%
Proven systems for converting followers into customers, from bio optimization to closing in the DMs.
by Simon Mitchell 2023
🧭 Social Media Marketing🌐 Online Business📝 Content Strategy
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 97%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building
Top of Mind (PB) Summary
Top of Mind (PB) 97%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building
KNOWN
by Mark W. Schaefer • 2017
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
4.00
443
🏷️ Personal Branding📝 Content Strategy📣 Audience Building
KNOWN Summary
KNOWN 97%
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
by Mark W. Schaefer 2017
4.00
443 ratings
🏷️ Personal Branding📝 Content Strategy📣 Audience Building
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
🖋️ Content Marketing📰 Digital Pr📥 Inbound Marketing
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 97%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
🖋️ Content Marketing📰 Digital Pr📥 Inbound Marketing
Guerrilla Social Media Marketing
by Jay Conrad Levinson • 2010
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
3.75
156
📱 Social Media Marketing💥 Guerrilla Marketing🪙 Low Budget Marketing
Guerrilla Social Media Marketing Summary
Guerrilla Social Media Marketing 97%
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
by Jay Conrad Levinson 2010
3.75
156 ratings
📱 Social Media Marketing💥 Guerrilla Marketing🪙 Low Budget Marketing
Strangers To Superfans
by David Gaughran • 2018
Five hidden stages decide every reader sale; most authors misdiagnose which one is broken.
4.40
569
📚 Indie Publishing📣 Book Marketing🔍 Book Discoverability
Strangers To Superfans Summary
Strangers To Superfans 97%
Five hidden stages decide every reader sale; most authors misdiagnose which one is broken.
by David Gaughran 2018
4.40
569 ratings
📚 Indie Publishing📣 Book Marketing🔍 Book Discoverability
The Story Engine
by Kyle Gray • 2017
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
3.66
223
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing
The Story Engine Summary
The Story Engine 97%
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
by Kyle Gray 2017
3.66
223 ratings
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 97%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing
e-Riches 2.0
by Scott Fox • 2009
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
3.78
50
🖥️ Digital Marketing📧 Email Marketing📝 Content Marketing
e-Riches 2.0 Summary
e-Riches 2.0 97%
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
by Scott Fox 2009
3.78
50 ratings
🖥️ Digital Marketing📧 Email Marketing📝 Content Marketing
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics
Hook Point Summary
Hook Point 97%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
🚀 Content Marketing💼 Solopreneurship📝 Content Planning
The One Hour Content Plan Summary
The One Hour Content Plan 97%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
🚀 Content Marketing💼 Solopreneurship📝 Content Planning
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 97%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
📝 Content Marketing💻 Digital Marketing📣 Public Relations
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 97%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
📝 Content Marketing💻 Digital Marketing📣 Public Relations
Your First 1000 Copies
by Tim Grahl • 2013
Sell 1,000 copies without the sleaze: an email list, free content, and genuine reader relationships.
4.14
2k+
📚 Book Marketing🏗️ Author Platform📧 Email Marketing
Your First 1000 Copies Summary
Your First 1000 Copies 97%
Sell 1,000 copies without the sleaze: an email list, free content, and genuine reader relationships.
by Tim Grahl 2013
4.14
2k+ ratings
📚 Book Marketing🏗️ Author Platform📧 Email Marketing
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement
Content Rules Summary
Content Rules 97%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing
The Content Code Summary
The Content Code 97%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing
One Million Followers
by Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
2k+
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking
One Million Followers Summary
One Million Followers 96%
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
by Brendan Kane 2018
3.42
2k+ ratings
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking
Instant Networking
by Stefan Thomas • 2016
Six months to a business network that delivers clients, not just contacts.
3.47
19
🕸️ Professional Networking📱 Social Media Marketing📝 Content Marketing
Instant Networking Summary
Instant Networking 96%
Six months to a business network that delivers clients, not just contacts.
by Stefan Thomas 2016
3.47
19 ratings
🕸️ Professional Networking📱 Social Media Marketing📝 Content Marketing
Freakishly Effective Social Media for Network Marketing
by Ray Higdon • 2018
How to be the network marketer people actually follow, not the one they mute.
4.01
330
🕸️ Network Marketing📱 Social Media Marketing🧲 Attraction Marketing
Freakishly Effective Social Media for Network Marketing Summary
Freakishly Effective Social Media for Network Marketing 96%
How to be the network marketer people actually follow, not the one they mute.
by Ray Higdon 2018
4.01
330 ratings
🕸️ Network Marketing📱 Social Media Marketing🧲 Attraction Marketing
Content Inc.
by Joe Pulizzi • 2015
Build the audience first. The product comes later: six steps to a content business.
3.96
1k+
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy
Content Inc. Summary
Content Inc. 96%
Build the audience first. The product comes later: six steps to a content business.
by Joe Pulizzi 2015
3.96
1k+ ratings
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy
Attention! This Book Will Make You Money
by Jim F. Kukral • 2010
How to get attention without ads, build a cult following, and convert it into cash.
3.63
119
📈 Online Marketing👤 Personal Branding💥 Guerrilla Marketing
Attention! This Book Will Make You Money Summary
Attention! This Book Will Make You Money 96%
How to get attention without ads, build a cult following, and convert it into cash.
by Jim F. Kukral 2010
3.63
119 ratings
📈 Online Marketing👤 Personal Branding💥 Guerrilla Marketing
Blog, Inc.
by Joy Deangdeelert Cho • 2012
The playbook for turning a blog about your obsessions into a business that actually pays.
3.64
2k+
✍️ Blogging Guides🎨 Creative Entrepreneurship📋 Content Strategy
Blog, Inc. Summary
Blog, Inc. 96%
The playbook for turning a blog about your obsessions into a business that actually pays.
by Joy Deangdeelert Cho 2012
3.64
2k+ ratings
✍️ Blogging Guides🎨 Creative Entrepreneurship📋 Content Strategy
Be
by Jessica Zweig • 2021
Most personal branding advice demands a performance. This one proves authenticity pays better.
3.88
329
🧱 Personal Branding🌱 Authentic Leadership💻 Online Presence
Be Summary
Be 96%
Most personal branding advice demands a performance. This one proves authenticity pays better.
by Jessica Zweig 2021
3.88
329 ratings
🧱 Personal Branding🌱 Authentic Leadership💻 Online Presence
How I Sold 1 Million eBooks in 5 Months
by John Locke • 2011
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
3.68
942
📚 Indie Publishing📢 Author Marketing💖 Reader Loyalty
How I Sold 1 Million eBooks in 5 Months Summary
How I Sold 1 Million eBooks in 5 Months 96%
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
by John Locke 2011
3.68
942 ratings
📚 Indie Publishing📢 Author Marketing💖 Reader Loyalty
The New Relationship Marketing
by Mari Smith • 2011
Building a loyal online community that pays. It starts with soft skills, not another post.
3.82
140
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy
The New Relationship Marketing Summary
The New Relationship Marketing 96%
Building a loyal online community that pays. It starts with soft skills, not another post.
by Mari Smith 2011
3.82
140 ratings
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
📧 Email Marketing💻 Digital Marketing✍️ Copywriting
Email Marketing Demystified Summary
Email Marketing Demystified 96%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
📧 Email Marketing💻 Digital Marketing✍️ Copywriting
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing
Youtility Summary
Youtility 96%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Killing Marketing Summary
Killing Marketing 96%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
The Little Book of Big PR
by Jennefer Witter • 2014
Get your small business in the news: a PR playbook for owners who can't afford an agency.
3.33
21
🗞️ Public Relations🏪 Small Business Marketing👤 Personal Branding
The Little Book of Big PR Summary
The Little Book of Big PR 96%
Get your small business in the news: a PR playbook for owners who can't afford an agency.
by Jennefer Witter 2014
3.33
21 ratings
🗞️ Public Relations🏪 Small Business Marketing👤 Personal Branding
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation
Brandscaping Summary
Brandscaping 96%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation
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