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Primary Greatness

Primary Greatness

The 12 Levers of Success
by Stephen R. Covey 2015 224 pages
3.93
500+ ratings
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Key Takeaways

1. Integrity: The Foundation of Primary Greatness

"Primary greatness is who you really are—your character, your integrity, your deepest motives and desires."

Character over competence. Integrity forms the bedrock of primary greatness, encompassing one's true self, character, and deepest motivations. It's not about external achievements or accolades, but about aligning one's actions with core principles and values.

Humility and courage. These two traits are essential components of integrity. Humility allows for recognition of universal principles that govern life, while courage provides the strength to act on these principles, even in challenging circumstances.

Benefits of integrity:

  • Improved judgment and decision-making
  • Development of an abundance mentality
  • Enhanced ability to create synergy with others
  • Stronger, more trusting relationships

2. Contribution: Making a Lasting Impact

"What legacy do you want to leave?"

Define your purpose. Primary greatness involves having a clear sense of purpose and a commitment to making a meaningful contribution to the world. This goes beyond personal success to focus on how one can positively impact others and leave a lasting legacy.

Overcome short-term thinking. Many people struggle with balancing short-term demands and long-term impact. To achieve primary greatness, one must resist the temptation to focus solely on immediate gratification or easy wins.

Steps to enhance contribution:

  • Identify your unique talents and strengths
  • Align your skills with societal needs
  • Develop a personal mission statement
  • Regularly reflect on your impact and adjust course as needed

3. Prioritize What Truly Matters

"The key is not to prioritize what's on your schedule, but to schedule your priorities."

First things first. Primary greatness requires a clear understanding of what truly matters in life and the discipline to prioritize these essential elements. This often means saying no to good things in order to say yes to great things.

Balance efficiency and effectiveness. While efficiency is about doing things right, effectiveness is about doing the right things. Primary greatness demands a focus on effectiveness, ensuring that your efforts align with your most important goals and values.

Strategies for effective prioritization:

  • Identify your "big rocks" - the most crucial aspects of your life
  • Use weekly planning to maintain a long-term perspective
  • Regularly evaluate and adjust your priorities
  • Learn to say no to non-essential activities

4. Sacrifice: The Path to Higher Purpose

"Unless there is desire for sacrifice in our hearts, the bonding between human beings—between teacher and student, between supplier and customer, between parent and child—never happens."

Embrace discomfort for growth. Sacrifice is a fundamental aspect of primary greatness. It involves willingly giving up something of value for a higher purpose or greater good. This process often leads to personal growth and stronger relationships.

Build meaningful connections. Through sacrifice, we create deeper bonds with others and align ourselves more closely with our core values. This fosters a sense of purpose and fulfillment that goes beyond personal gain.

Benefits of sacrifice:

  • Strengthened relationships and trust
  • Increased empathy and understanding
  • Personal growth and character development
  • Alignment with higher principles and values

5. Service: Enhancing Relationships Through Care

"With people, the little things are the big things."

Focus on individuals. Service is a key component of primary greatness, emphasizing the importance of genuinely caring for others. This involves paying attention to small details and treating each person as valuable and unique.

Cultivate a service mindset. Developing a service-oriented approach requires conscious effort and practice. It involves putting others' needs before your own and finding ways to add value to their lives.

Ways to enhance your service orientation:

  • Practice active listening
  • Show genuine interest in others' well-being
  • Anticipate needs before they arise
  • Follow up and show consistent care over time

6. Take Responsibility for Your Life

"The final forming of a person's character lies in their own hands."

Embrace personal accountability. Taking responsibility for one's life is crucial for achieving primary greatness. This means acknowledging that your choices and actions shape your circumstances and refusing to blame others or external factors for your situation.

Overcome the victim mentality. Many people fall into the trap of seeing themselves as victims of circumstance. Primary greatness requires moving beyond this mindset and recognizing your power to influence your life's direction.

Steps to increase personal responsibility:

  • Identify areas where you've been avoiding accountability
  • Practice self-reflection and honest self-assessment
  • Set clear goals and take action towards them
  • Learn from mistakes instead of making excuses

7. Loyalty: Building Trust Through Consistency

"The ultimate test of primary greatness is to be loyal to people who are absent."

Consistency in character. Loyalty is a critical aspect of primary greatness, demonstrating integrity and trustworthiness. It involves being consistent in your words and actions, whether people are present or not.

Defend the absent. True loyalty extends to protecting and supporting others even when they're not around to defend themselves. This builds trust and respect in all relationships.

Ways to demonstrate loyalty:

  • Speak positively about others in their absence
  • Keep confidences and maintain privacy
  • Stand up for principles and people, even when it's difficult
  • Follow through on commitments consistently

8. Reciprocity: The Golden Rule of Relationships

"What's in it for me? That's the only question some people ever ask."

Give to receive. The principle of reciprocity is fundamental to primary greatness. It involves treating others as you would want to be treated and recognizing that what you give often comes back to you in various forms.

Build mutually beneficial relationships. Primary greatness involves moving beyond a transactional mindset to create relationships where all parties benefit and grow together.

Strategies for fostering reciprocity:

  • Look for ways to add value to others without expecting immediate returns
  • Practice empathy and consider others' perspectives
  • Share knowledge and resources freely
  • Celebrate others' successes as your own

9. Embrace Diversity for Synergistic Growth

"If two people have the same opinion, one of them is unnecessary."

Value differences. Embracing diversity is crucial for achieving primary greatness. This involves recognizing the value in different perspectives, experiences, and skills, and using these differences to create synergy and innovation.

Avoid the cloning trap. Many leaders surround themselves with like-minded individuals, but this limits growth and creativity. Primary greatness requires seeking out and appreciating diverse viewpoints.

Benefits of embracing diversity:

  • Enhanced problem-solving and creativity
  • Broader perspective and understanding
  • Increased adaptability to change
  • Stronger, more resilient teams and organizations

10. Continuous Learning: The Key to Relevance

"Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young."

Lifelong growth mindset. Continuous learning is essential for maintaining relevance and achieving primary greatness. This involves a commitment to ongoing personal and professional development throughout life.

Adapt to change. In a rapidly evolving world, those who continually learn and adapt are best positioned to thrive. Primary greatness requires staying curious and open to new ideas and experiences.

Strategies for continuous learning:

  • Set aside dedicated time for learning each day
  • Seek out diverse sources of knowledge
  • Apply new learnings to real-life situations
  • Teach others to solidify your understanding

11. Renewal: Maintaining Personal Balance

"Sharpen the saw."

Holistic self-care. Renewal is a crucial aspect of primary greatness, involving regular attention to physical, mental, emotional, and spiritual well-being. This balance ensures sustained effectiveness and fulfillment.

Prevent burnout. Regular renewal prevents exhaustion and maintains enthusiasm for life and work. It's not a luxury, but a necessity for long-term success and happiness.

Four dimensions of renewal:

  • Physical: Exercise, nutrition, and rest
  • Mental: Reading, learning, and problem-solving
  • Emotional: Building relationships and practicing empathy
  • Spiritual: Meditation, reflection, and connecting with personal values

12. Teaching to Learn: Solidifying Knowledge

"The best way to learn something is to teach it."

Deepen understanding through sharing. Teaching others is a powerful way to solidify your own knowledge and achieve primary greatness. It forces you to organize your thoughts and articulate concepts clearly.

Expand your influence. By teaching others, you not only enhance your own understanding but also contribute to the growth and development of those around you, expanding your positive influence.

Benefits of teaching to learn:

  • Increased retention and comprehension of material
  • Improved communication skills
  • Enhanced credibility and leadership
  • Greater sense of purpose and contribution

Last updated:

Review Summary

3.93 out of 5
Average of 500+ ratings from Goodreads and Amazon.

Primary Greatness by Stephen Covey emphasizes the importance of character over external success. Readers appreciate Covey's focus on integrity, contribution, and meaningful living. The book is seen as a complement to his earlier works, particularly "The 7 Habits of Highly Effective People." While some find the content repetitive or overly Western-centric, many value its practical advice and exercises. Critics note the book's posthumous compilation nature affects its cohesiveness, but fans appreciate its concise presentation of Covey's principles for personal and professional development.

Your rating:

About the Author

Stephen Richards Covey was a renowned American author, educator, and business consultant. His most famous work, "The 7 Habits of Highly Effective People," became a global bestseller and established him as a leading authority on leadership and personal development. Covey authored several other influential books and was recognized by Time magazine as one of the 25 most influential people in 1996. He served as a professor at Utah State University's Jon M. Huntsman School of Business until his death. Covey's teachings continue to impact individuals and organizations worldwide, focusing on principle-centered leadership and personal effectiveness.

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