28 Books like Story Driven

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

686

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle 98%

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013

3.88

686 ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 98%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

Uniqueing Your Brand

by Jeff Jochum • 2016

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

4.75

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

Uniqueing Your Brand 97%

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

by Jeff Jochum 2016

4.75

4 ratings

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Breakthrough Branding 97%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

StoryBranding 2.0

by Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0 97%

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

by Jim Signorelli 2011

3.95

216 ratings

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

by Jessica Zweig • 2021

Most personal branding advice demands a performance. This one proves authenticity pays better.

3.88

329

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

Be 97%

Most personal branding advice demands a performance. This one proves authenticity pays better.

by Jessica Zweig 2021

3.88

329 ratings

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Niche Down 97%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Get Big Fast and Do More Good

by Ido Leffler • 2013

No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.

3.75

220

🫂 Social Entrepreneurship 📖 Startup Memoirs 🎯 Guerilla Marketing 🧱 Brand Building 🤝 Partnership Dynamics

Get Big Fast and Do More Good 96%

No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.

by Ido Leffler 2013

3.75

220 ratings

🫂 Social Entrepreneurship 📖 Startup Memoirs 🎯 Guerilla Marketing 🧱 Brand Building 🤝 Partnership Dynamics

Manage Your Day-to-Day

by Jocelyn K. Glei • 2013

Reclaim your best creative hours from email and distraction with one rule that puts the work first.

3.98

28k+

🎨 Creative Workflow 🔕 Attention Management 🔄 Habit Design 📵 Digital Minimalism 🚧 Creative Constraints

Manage Your Day-to-Day 96%

Reclaim your best creative hours from email and distraction with one rule that puts the work first.

by Jocelyn K. Glei 2013

3.98

28k+ ratings

🎨 Creative Workflow 🔕 Attention Management 🔄 Habit Design 📵 Digital Minimalism 🚧 Creative Constraints

Brand Now

by Nick Westergaard • 2018

Brands are DNA, not pyramids. Here is how to re-sequence yours.

3.99

138

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Brand Now 96%

Brands are DNA, not pyramids. Here is how to re-sequence yours.

by Nick Westergaard 2018

3.99

138 ratings

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Lead with a Story

by Paul Smith • 2012

Forget bullet points. A three-part business story can lead better than any slide deck.

3.84

1k+

🏢 Corporate Storytelling 📈 Leadership Development 💬 Business Communication 🗣️ Persuasion Techniques 🏛️ Organizational Culture

Lead with a Story 96%

Forget bullet points. A three-part business story can lead better than any slide deck.

by Paul Smith 2012

3.84

1k+ ratings

🏢 Corporate Storytelling 📈 Leadership Development 💬 Business Communication 🗣️ Persuasion Techniques 🏛️ Organizational Culture

Storytelling in Business

by Janis Forman • 2013

Strategy is a story. How the best organizations build storytelling into a systematic capability.

3.53

🏢 Corporate Storytelling 📢 Brand Storytelling 🎤 Executive Communication 🗺️ Strategic Narrative ✍️ Storytelling Techniques

Storytelling in Business 96%

Strategy is a story. How the best organizations build storytelling into a systematic capability.

by Janis Forman 2013

3.53

17 ratings

🏢 Corporate Storytelling 📢 Brand Storytelling 🎤 Executive Communication 🗺️ Strategic Narrative ✍️ Storytelling Techniques

From Poop To Gold

by Chris Jones • 2018

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

3.85

156

🎨 Creative Culture 📈 Viral Marketing 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit

From Poop To Gold 96%

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

by Chris Jones 2018

3.85

156 ratings

🎨 Creative Culture 📈 Viral Marketing 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit

The Brand Mapping Strategy

by Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

3.74

107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

The Brand Mapping Strategy 96%

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

by Karen Leland 2016

3.74

107 ratings

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

What Great Brands Do 96%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

Like a Virgin

by Richard Branson • 2012

People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.

3.73

4k+

🔥 Entrepreneurial Memoirs 🏷️ Brand Building 🏢 Corporate Culture 💡 Disruptive Innovation 👥 Customer Experience

Like a Virgin 96%

People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.

by Richard Branson 2012

3.73

4k+ ratings

🔥 Entrepreneurial Memoirs 🏷️ Brand Building 🏢 Corporate Culture 💡 Disruptive Innovation 👥 Customer Experience

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed 96%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

The E-Myth Enterprise

by Michael E. Gerber • 2009

A good idea isn't enough. Four ideals a business must get right before it ever opens.

3.59

612

🚀 Startup Playbooks 🏪 Small Business Strategy ⚙️ Business Systems Design 🔄 Process Optimization 🌍 Conscious Capitalism

The E-Myth Enterprise 96%

A good idea isn't enough. Four ideals a business must get right before it ever opens.

by Michael E. Gerber 2009

3.59

612 ratings

🚀 Startup Playbooks 🏪 Small Business Strategy ⚙️ Business Systems Design 🔄 Process Optimization 🌍 Conscious Capitalism

Marketing 3.0

by Philip Kotler • 2010

Marketing sold products, then won customers. The next era competes for meaning.

3.99

2k+

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

Marketing 3.0 96%

Marketing sold products, then won customers. The next era competes for meaning.

by Philip Kotler 2010

3.99

2k+ ratings

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism 🤝 Corporate Social Responsibility 🌱 Social Entrepreneurship

The Best Story Wins

by Matthew Luhn • 2018

Forget data dumps: three-act structure, flawed heroes, and moments of change win business.

4.10

389

📊 Business Storytelling 📖 Story Structure 👥 Audience Engagement 💞 Emotional Connection 🤝 Authentic Leadership

The Best Story Wins 96%

Forget data dumps: three-act structure, flawed heroes, and moments of change win business.

by Matthew Luhn 2018

4.10

389 ratings

📊 Business Storytelling 📖 Story Structure 👥 Audience Engagement 💞 Emotional Connection 🤝 Authentic Leadership

The Strategist

by Cynthia A. Montgomery • 2012

Ask what the world loses if your company disappears; the answer is your strategy.

3.86

1k+

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose ⛓️ Organizational Alignment 🔄 Strategic Reinvention

The Strategist 96%

Ask what the world loses if your company disappears; the answer is your strategy.

by Cynthia A. Montgomery 2012

3.86

1k+ ratings

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose ⛓️ Organizational Alignment 🔄 Strategic Reinvention

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 96%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

Emotion By Design

by Greg Hoffman • 2022

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

3.69

769

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Emotion By Design 96%

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

by Greg Hoffman 2022

3.69

769 ratings

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Often Wrong, Never in Doubt

by Donny Deutsch • 2005

The ad man's playbook for convincing yourself you deserve the win before you've earned it.

3.67

165

💪 Self-Belief 🚀 Entrepreneurial Mindset 👔 Personal Branding 🎨 Creative Leadership 🤝 Client Relationships

Often Wrong, Never in Doubt 96%

The ad man's playbook for convincing yourself you deserve the win before you've earned it.

by Donny Deutsch 2005

3.67

165 ratings

💪 Self-Belief 🚀 Entrepreneurial Mindset 👔 Personal Branding 🎨 Creative Leadership 🤝 Client Relationships

Radical Simplicity

by Ken Allen • 2019

A 220-country logistics giant, hemorrhaging cash. The CEO's turnaround rule: simplify ruthlessly.

3.69

127

🏭 Corporate Turnarounds 📋 Ceo Memoirs 🌐 Organizational Culture 🎯 Customer Focus 🤝 Employee Engagement

Radical Simplicity 95%

A 220-country logistics giant, hemorrhaging cash. The CEO's turnaround rule: simplify ruthlessly.

by Ken Allen 2019

3.69

127 ratings

🏭 Corporate Turnarounds 📋 Ceo Memoirs 🌐 Organizational Culture 🎯 Customer Focus 🤝 Employee Engagement

Leading the Starbucks Way

by Joseph A. Michelli • 2008

How Starbucks turned a commodity into community: the five principles any business can adopt.

3.78

562

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment 🏗️ Brand Building 📊 Company Case Studies

Leading the Starbucks Way 95%

How Starbucks turned a commodity into community: the five principles any business can adopt.

by Joseph A. Michelli 2008

3.78

562 ratings

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment 🏗️ Brand Building 📊 Company Case Studies

Meaningful Work

by Shawn Askinosie • 2017

Profit and purpose were enemies until a chocolate maker learned the rules from a monastery.

3.98

291

🫱🏽‍🫲🏾 Social Entrepreneurship 🌍 Conscious Capitalism 📞 Finding Your Calling 🧘 Contemplative Leadership 🛠️ Business As Craft

Meaningful Work 95%

Profit and purpose were enemies until a chocolate maker learned the rules from a monastery.

by Shawn Askinosie 2017

3.98

291 ratings

🫱🏽‍🫲🏾 Social Entrepreneurship 🌍 Conscious Capitalism 📞 Finding Your Calling 🧘 Contemplative Leadership 🛠️ Business As Craft

Eating the Big Fish

by Adam Morgan • 1999

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

3.93

752

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Eating the Big Fish 95%

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

by Adam Morgan 1999

3.93

752 ratings

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

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